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Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

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  • 1. Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life Family and MWR Soldier Family Action Plan Training Symposium 2010 January 2010 Bryan K. O’Rourke, MBA
  • 2. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLBryan K. O’Rourke, MBAall content available on my site @www.bryankorourke.com
  • 3. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLWhat should you come away with ?1. Understand key technology trends2. Understand social media trends3. Review Wellness & QOL Opportunities4. Review Potential Impact of Adoption
  • 4. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLBefore we start a word from Seth Myers
  • 5. Seth MyersAll Video at Bryankorourke on Thanks Technology
  • 6. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLQOL Military & Their Families
  • 7. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 8. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL West Point
  • 9. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL AF Academy
  • 10. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 11. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLUdon Thani, Thailand
  • 12. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 13. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 14. All Video at Bryankorourke on
  • 15. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 16. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Yet....What does it all mean ?
  • 17. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL 2
  • 18. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLtechnology
  • 19. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people
  • 20. technology - what has it & All Video at Bryankorourke onhow will it impact our lives ?
  • 21. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLTechnology: etymology greek - meaning skillfulapplication of an art. The practical application ofscience in commerce or industry.
  • 22. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law”Technology: the pace of change is not linear itsexponential. Adoption rate is increasingsimilarly.
  • 23. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLTechnology is accelerating in all areas. We are just seeking the start - knee of the curve.
  • 24. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shoppingInternet: The free exchange of information withlimited constraints.
  • 25. All Video at Bryankorourke on
  • 26. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLThe “Grid” Becoming Increasingly Integrated
  • 27. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 monthsMobility: Communication & information whenever and where ever the customer wants it.
  • 28. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLMobile speeds will increase ...........
  • 29. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The ability to increasingly and more easily integrate technology into daily life is upon us.Devices - getting smaller and more powerful.
  • 30. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Web 3.0 the “Semantic” WebInternet will become more intelligent ...........
  • 31. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Outsourced Service Platforms Salesforce.comCloud Computing: Low cost ubiquitous storageand application deployment !
  • 32. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 33. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLexplosion of interactive tools & platforms
  • 34. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL FMWR Academy Chief Patricia Tucker
  • 35. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 36. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 37. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 38. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLincreasing ubiquity of information and unlimited communication capacity !NEW MINDSETS NEEDED TO REALIZE NEW POSSIBILITIES
  • 39. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 40. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL just the beginning......social media - what is it ?
  • 41. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL All Video at Bryankorourke on
  • 42. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people
  • 43. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The Consumer is empowered.... It’s all about the “You”
  • 44. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLwhat these platforms offer is empowerment of users & their communities
  • 45. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLwellness &life quality
  • 46. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLWe ALL Understand the Challenges. Consider...•     23% of Americans participate in no physical activity*•     62% of Americans obese or overweight -18% rise in last decade.*•     23% of Americans still smoke. 3000 start each day.*•     78% of men eat vegetables less than three times per day. *•     75% - 90% of visits to Primary Care Physicians are for stress.***  Centers for Disease Control**  Murphy, American Journal of Health PromotionTHE COST IS BANKRUPTING OUR NATION
  • 47. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLInitiatives to Impact Wellness Lack ParticipationLifestyle Choices are THE Key Driver How Can We Overcome These engagement, incentives & Challenges ? accountability
  • 48. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think in terms of a private sector business.....To Achieve Mission in this new world...... Product = Experience Price = New Value Exchanges or Incentives Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement
  • 49. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLOrganizations are evaluating traditionalmodalities......in fact almost everything isbeing reevaluated.
  • 50. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLPromotion = ConversationConversation = Web 2.0Organizational Models = “Socialnomics”
  • 51. All Video at Bryankorourke on
  • 52. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLIt is about the customer - not about us
  • 53. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL In Wellness & QOLMerger of Technologies Including Social Media Creating New Solutions
  • 54. New ParadigmsAll Video at Bryankorourke on Nike Plus
  • 55. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 56. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 57. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLSpangdahlem AFB
  • 58. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLEngagement Accountability Social Wellness Social Media is Creating Incentives New Wellness Paradigm
  • 59. All Video at Bryankorourke on
  • 60. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL This is Only the Beginning 5 Eras of the Social Web
  • 61. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Jeremiah Owyang
  • 62. All Video at Bryankorourke on
  • 63. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL remember ? yet.... What does it all mean ?
  • 64. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Rapid technology change - isn’t going to stopQuick Recap Mobility & cloud driving evolution Customer is empowered at the center Proposition changing from old 4 P’s to new Must engage with evolving social platforms Unprecedented Opportunity : QOL & Wellness New Eras of Social Web Upon Us
  • 65. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  • 66. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think of theOpportunity
  • 67. Leveraging Technology & Social Media to Impact Military Community Wellness & QOLThanks to the FMWR, ALA, and to each of youBryan K. O’Rourke, MBAall content available on my site @www.bryankorourke.com
  • 68. New Opportunities RequireAll Video at Bryankorourke on We Think Differently