Les Mills - People, Performance, Profit, Proven,Presentation Transcript
People. Performance. Proﬁt. Proven.
MILLIONS OF PEOPLE EVERY WEEK, IN MORETHAN 13,000 CLUBS IN OVER 75 COUNTRIES,WILL PUT ASIDE WHATEVER ELSE IS HAPPENINGIN THEIR LIVES AND LOSE THEMSELVES FORAN HOUR IN THE PURE EXHILARATION OFA LES MILLS™ GROUP FITNESS CLASS.THEY’LL SHOUT AND THEY’LL SWEAT,AND THEY’LL LEAVE FEELING INCREDIBLE.AND TOMORROW THEY’LLBRING THEIR FRIENDS.
LES MILLS YOUR MEMBERS WILL LOVE OUR GROUP FITNESS CLASSES.
DID YOU KNOW? OVER 3/4 OF LES MILLS™ GROUP FITNESS PARTICIPANTS ARE LIKELY TO RECOMMEND OUR CLASSES. Source: Nielsen 2010GIVE YOUR MEMBERSWHAT THEY WILL FOLLOW.AND BUSINESS SUCCESS WANTTHE LES MILLS™ GROUP FITNESS SYSTEM IS A PROVEN WAY TO GIVE YOUR MEMBERSWORLD-CLASS FITNESS CLASSES THAT DELIVER THE EXCITEMENT, MOTIVATION ANDRESULTS THEY’RE LOOKING FOR, PLUSOUR HIGHLY EFFECTIVE GROUP FITNESS SYSTEM DELIVERSIMPRESSIVE RESULTS FOR YOUR BUSINESS TOO.
WE UNDERSTAND YOURCHALLENGESCOMPETITION FOR NEW MEMBERS.FALLING RETENTION RATES.FINDING AND KEEPING GREAT STAFF.LACK OF RESOURCES TO HELP YOU GROW YOUR BUSINESS.ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC, ENGAGING AND RESPONSIBLE.CREATING EXCITEMENT IN YOUR CLUB.
DID YOU KNOW?WE HAVE THE 81% OF THOSE WHO TAKE PART IN LES MILLS™ GROUP FITNESS CLASSESSOLUTIONS DO SO ON A REGULAR BASIS. Source: Nielsen 2010COMPETITION FOR NEW MEMBERS. ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC,World-leading Group Fitness programs that are a powerful magnet for attracting ENGAGING AND RESPONSIBLE.new members – and put your club well ahead of the competition. Training, ongoing education and support that will transform your existing instructors into true Group Fitness rock stars.FALLING RETENTION RATES.Group Fitness classes that inspire member loyalty and a sense of belonging. CREATING EXCITEMENT IN YOUR CLUB. Access to a vast online library of award-winning off-the-shelf marketingFINDING AND KEEPING GREAT STAFF. materials as well as step-by-step guides to running campaigns and launch events that draw in new members and inspire your existing ones.A world-renowned system that gives you the ability to source and recruitthe best instructors.LACK OF RESOURCES TO HELP YOU GROW YOURBUSINESS.Targeted workshops, best practice recommendations and practical tools tooptimize your Group Fitness performance.
THE PROVEN FORMULAFOR YOUR SUCCESSWITH THE LES MILLS™ GROUP FITNESS SYSTEM IT’S EASY TO OPTIMIZE YOUR GROUP FITNESS – BOTH IN THE WORKOUTROOM AND ON YOUR BALANCE SHEET.OUR PROGRAMS WILL KEEP YOUR CLASSES PACKED AND YOUR MEMBERS ON THEIR TOES. AND OUR WORLD-CLASS CLUBPERFORMANCE SOLUTIONS WILL HELP KEEP YOUR BUSINESS IN PEAK FORM. THE LES MILLS™ GROUP FITNESS SYSTEM PROGRAM SOLUTIONS: CLUB PERFORMANCE SOLUTIONS: » Ten dynamic Group Fitness programs offering something for everyone. » All the knowledge you need to manage your Group Fitness » Pre-choreographed routines to ensure consistency and quality – programs and instructors. every time. » Best-practice recommendations and targeted workshops. » Chart-topping music and high-energy choreography, updated every » Cut-through ways to market and promote your club – including three months to keep your classes fresh. ‘bring-a-friend’ promotional material. » Dynamic, engaging and technically sound instructors. » Resources to support the launch of each Quarterly Release. » Scientifically-based workouts that are safe, effective and fun. » Custom-built software that makes measuring and managing your » Tested and refined with 75,000 instructors and millions of participants Group Fitness performance easy. in over 13,000 clubs worldwide. » Simple tools to create effective timetables/schedules. » Training that will inspire, upskill and retain instructors.
DID YOU KNOW?CLUB OWNERS RATE THE LES MILLS™PROGRAMS 8.2/10 * (*10 = EXCELLENT)Source: TNS December 2009
10 WORLD-CLASS PROGRAMSBODYPUMP™ BODYCOMBAT™ BODYBALANCE™/BODYFLOW® RPM™ BODYATTACK™BODYPUMP™ is the original BODYCOMBAT™ is the unique, BODYBALANCE™/BODYFLOW® RPM™ is the indoor cycling BODYATTACK™ is a sports-barbell class that appeals to Martial Arts-based workout combines Yoga, Tai Chi and program that provides a simple, inspired cardio workout thatindividuals of all ages and that’s designed for individuals Pilates and is designed for those quick way of burning hundreds builds strength and stamina.fitness levels, and is ideal for looking to boost cardio fitness looking to improve general of calories, and is favored This dynamic, high-intensityanyone looking to get the best- and benefit from total body fitness, relax and reduce stress, by young, busy individuals program is designed to caterpossible results in the shortest conditioning. Addictive and increase mental clarity and get looking for a fast, high-energy, to a wide range of fitness levelstime. It is favored by those fun, this workout is particularly a sense of well-being. It requires challenging and effective and ages. The possibility ofwho are bored by an individual appealing to youthful, sociable low-level coordination and is workout. Given the low-level using low-impact and low-weights program and by Group individuals – who are likely to particularly popular with the coordination required, it is also intensity options throughoutFitness fans who recognize attend classes with friends. more mature market. popular with the more mature the class allows newthe need to add some weight market, people coming back participants to enjoy the classtraining to their routine. from injuries and those who alongside super-fit regulars!NEED THE BARBELLS FOR USE are overweight.WITH BODYPUMP™? THESE CAN BODY BIKE IS THE OFFICIAL BIKEBE EASILY AND COST-EFFECTIVELY OF LES MILLS RPM™.PROVIDED BY LES MILLS. TO LEARN MORE ABOUT THEIRlesmills.com/equipment WORLD-CLASS STATIONARY BIKES, CHECK OUT WWW.BODYBIKE.DK
WITH SOMETHING FOR EVERYONEBODYSTEP™ BODYVIVE™ BODYJAM™ SH’BAM™ CX30™ ™BODYSTEP is the energizing BODYVIVE™ is a low-impact BODYJAM™ fuses together SH’BAM™ is the dance-inspired CX30™ is a 30-minute personalstep-based cardio workout that workout that is especially suited the latest dance moves and workout that features chart- training inspired strength workout.uses a height-adjustable step to people new to Group Fitness, the hottest new sounds and topping hits and hot yet simple A structured, scientific trainingand simple movements on, over those returning to exercise or is designed for the young and dance moves. Developed approach that caters to all levels ofand around the step. Featuring rehabilitating after an injury, pre young at heart – it’s perfect specifically with fun-loving girls ability and demands. CX30™ willcardio blocks that push fat and postnatal mothers, and for confident, sociable in mind, this energetic but train the muscles of the trunk thatburning into high gear followed active adults who want the individuals who like to listen easy-to-follow full-body cardio stabilize the spine and transmit loadby muscle-conditioning tracks benefits of improved cardio to the latest music and try workout is stack-loads of fun between the upper and lowerthat shape and tone the body, fitness, strength and flexibility. out all the latest trends. – and a class that members will limbs. CX30™ will provideBODYSTEP™ is ideal for anyone love to bring their friends to. participants with the confidence THE SPECIALLY DESIGNED VIVE™looking for an enjoyable way to TUBES AND VIVE™ BALLS CAN BE that they are training effectively andincrease fitness. COST-EFFECTIVELY PROVIDED safely, with an intensity that will BY LES MILLS. shape and tone their waistline. lesmills.com/equipment THE SPECIALLY DESIGNED BANDS CAN BE EASILY AND COST-EFFECTIVELY PROVIDED BY LES MILLS. lesmills.com/equipment TO SEE OUR CLASSES IN ACTION, VISIT OUR WEBSITE AT LESMILLS.COM/CLASSES
INSPIRING INSTRUCTORSWHO’LL KEEP YOUR CLASSES PACKEDWORLD-CLASS INSTRUCTORS WILL FINDING INSTRUCTORS 75,000. That’s the number of individuals who have been comprehensivelyBRING HUNDREDS OF MEMBERS TO trained to teach LES MILLS™ programs. This means that there’s a huge network of talented and inspired instructors. What’s more, we makeYOUR CLUB, GENERATING EXCITEMENT, online recruitment tools available and give you the opportunity to attend recruitment seminars – so you can reach them most effectively.A SENSE OF BELONGING AND TRAINING INSTRUCTORSIMMENSE CLUB LOYALTY. Got passionate and committed Group Fitness instructors who would love to become LES MILLS™ certified? LES MILLS’ world-class training system makes it easy. With our two or three-day training module and assessmentTHE LES MILLS™ GROUP FITNESS process, instructors master the 5 Key Elements of safe, successful, stimulating Group Fitness instruction – Choreography, Technique, Coaching,SYSTEM PROVIDES YOU WITH ALL YOU Connection, creating Fitness Magic. Also, Quarterly Workshops ensure that LES MILLS™ instructors are always up with the play on latest programNEED TO RECRUIT, TRAIN AND RETAIN releases and fitness education, and inspired to create fitness magic in your club.THE VERY BEST INSTRUCTORS. RETAINING INSTRUCTORS Ongoing training, regular communication, constant support and inspiring new releases every three months… these are just some of the reasons why LES MILLS™ instructors never want to leave! And it’s proven. On average, LES MILLS™ instructors stay in the business for more than 10 years, eclipsing the industry average of just two years.
JOIN THE WORLD’S MOST POWERFUL TEAM CHANGING MILLIONS OF LIVES. CARLA, BACKGROUND SWIMMING GRANT, BACKGROUND MOUNTAIN BIKING BODYVIVE™ INSTRUCTOR SINCE 2006 RPM™ INSTRUCTOR SINCE 2001 HERNAN, BACKGROUND FOOTBALL BODYCOMBAT™ INSTRUCTOR SINCE 2003 BR BRANDON, BACKGROUND HIP HOP DANCING BO BODYJAM™ INSTRUCTOR SINCE 2007 CARRIE, BACKGROUND SOFTBALL BODYSTEP™ INSTRUCTOR SINCE 2005 GEORGINA, BACKGROUND TRIATHLON BODYATTACK™ INSTRUCTOR SINCE 2002 SAINT, BACKGROUND DANCE SH’BAM™ INSTRUCTOR SINCE 2010 COREY, BACKGROUND YOGA BODYFLOW® INSTRUCTOR SINCE 1999 EMMA, BACKGROUND TRACK AND FIELD BODYPUMP™ INSTRUCTOR SINCE 1995www.lesmills.com/becomeaninstructor
OPTIMIZING YOUR CLUB’SGROUP FITNESSPERFORMANCELES MILLS’ CLUB PERFORMANCE SOLUTIONS MAKE IT EASYTO MAXIMIZE PROFITABILITY THROUGH GROUP FITNESS.TIMETABLE SOLUTIONS MARKETING SOLUTIONSRight class, right time. With years of experience partnering Banners, posters, emails, brochures, free class passes,with thousands of clubs worldwide, Les Mills provides you with launch kits, wall graphics, DVD’s and much more...valuable insights that will maximize attendance by having the all for free... all online.right classes in the right time-slots. PLANNING AND BUDGET SOLUTIONS THERE ARE A NUMBER OF WAYSRECRUITMENT SOLUTIONS Plan to succeed. We’ll help you create a three to five-year, THAT LES MILLS SUPPORTS YOUGet the best. Sourcing and recruiting great instructors canbe a challenge. We provide the strategies, tools and guides to step-by-step Group Fitness plan that allows you to achieve your short- and long-term goals. TO OPTIMIZE YOUR GROUPhelp you attract, select and hire the kind of people you want FITNESS PERFORMANCE…working for your business. MANAGEMENT SOLUTIONS » Ongoing support from a regionalSTUDIO SOLUTIONS Behind every great leader… there’s an even greater team. We can arm you with the skills to become a truly powerful Club CoachTransform your space. A powerful in-club experience club leader, inspiring, motivating and mobilizing your teambrings people in and most importantly brings them back to achieve all that they want… and more. » Webinars and seminarsfor more. We can help you design the optimum GroupFitness space for your club, that will suit your programs and » Group Fitness Management eventsyour budget. » Online tools
MEASURE IT, MANAGE IT.LES MILLS’ EASY-TO-USE CLUBCOUNT™ SOFTWAREMAKES IT SIMPLE TO KEEP TRACK OF EVERYTHING. This web-based software lets you set weekly attendance targets, track performance against targets and identify what’s working and where there’s room for improvement. What’s more, with the new AUTOCOUNT camera hardware, capturing class attendance numbers is effortless. lesmills.com/clubcount
USE OUR BRANDTO BUILD lesmills.com - HOMEPAGEYOUR BRAND eclub under tools and resources onlineTHE LES MILLS™ GROUP FITNESS SYSTEM GIVESYOU ACCESS TO AN EXTENSIVE COLLECTION OFVALUABLE RESOURCES. YOU CAN DOWNLOAD THEMFOR FREE FROM OUR WEBSITE.AT LESMILLS.COM YOU’LL BE ABLE TO USE AWARD-WINNING,OFF-THE-SHELF MARKETING MATERIALS INCLUDING:» Everything you need to » Bumper stickers » Online imagery eclub under tools and resources online stage Quarterly Release launch events » Program brochures » PR collateral» Bring-a-friend » Email templates » And so much more... promotional material » Instructor recruitment» Posters and banners advertising» Class passes » Club décor imagery
IT’S ALL ONLINE WHETHER IT’S CREATING AN EXCITING LAUNCH EVENT OR RUNNING AN IN-CLUB CAMPAIGN, YOU’LL HAVE ALL YOU NEED TO DRAW IN NEW MEMBERS AS WELL ASLESMILLS.COM INSPIRE YOUR EXISTING ONES. Program Getting Started Quarterly PostersBrand Posters Program Banners Program Class Passes DL Brochures - updated every three months Program Launch Brochures FRONT BACKProgram Posters Instructor Recruitment Tools Various Bumper Stickers Various Interior Wall Graphics RPM HIGH INTENSITY INTERVAL TRAINING SET TO TUNES THAT WILL GET YOUR PULSE RACING. GET RESULTS FASTER. RIDE HARD. DURATION EXERCISE TYPE INTENSITY BURN RATE EQUIPMENT MUSIC RESULTS YOU’LL HAVE ACCESS IMPROVES UP TO LATEST HEART AND 45 MINUTES INDOOR CYCLING CARDIO MODERATE TO HIGH INTENSITY 620 INDOOR STATIONARY BIKE FUN AND HARD HITTING LUNG FITNESS, INCREASES STRENGTH AND CALORIES TUNES ENDURANCE. TO ALL OF THIS PLUS MUCH MORE
GETTING STARTED12 EASY STEPS...WEEK 12 WEEK 11 WEEK 10 WEEK 9Complete service LES MILLS™ program Club Coaching call to Focus on instructor WEEK 8 We support you to host WEEK 7 Prepare for the Instructoragreement, connect implementation module establish your specific recruitment (if required). a ‘recruitment night/ Training Module.with your LES MILLS™ (face-to-face or webinar- program launch plan seminar’ for instructorsClub Coach and start based management and a customized – with tools to pick thediscussing the timeline training) focusing on key recruitment plan. best candidates.and tools to successfully considerations for a great Your Club Coachlaunching the launch and setting an will help you set upLES MILLS™ program. action plan for recruiting CLUBCOUNT™ so the instructors who will you have the tools to launch the program in measure your success. your club.
WE PROVIDE YOU WITH THE ROAD MAP AND PARTNER WITHYOU TO MAKE THINGS HAPPEN EVERY STEP OF THE WAY. WEEK 6 Instructor Training WEEK 5 Watch ‘Organizing WEEK 4 Begin the external WEEK 3 Unleash your internal WEEK 2 Host dress-rehearsal/ WEEK 1 Module. Club Coaching call to organize instructors, the launch plan and week- a WOW event’ webinar to gain valuable information about staging a successful launch event. marketing campaign. If selling memberships is one of your launch goals, watch the ‘Selling with Events’ webinar to learn marketing campaign – using class passes, posters and banners provided in your launch kit. preview classes and have final check-in call with your Club Coach. LAUNCH HOST AN AMAZING EVENT! by-week promotion and marketing plan. more about creating new membership sales.
GOSSIP ISGREAT!WELL, WE THINK SO... “ Thanks to LES MILLS™ classes we showed a 70% increase in attendance over the last year. It’s just snowballed – and now we’re going to have to go to call reservations for almost all of our classes! The group ﬁtness managementAND SO YOU DON’T THINK WE’RE BLOWING OUROWN TRUMPET, WE ASKED A FEW OF THE CLUBS support is extremely effective and theIN OUR GLOBAL NETWORK WHAT THEY THOUGHT marketing materials are phenomenal –ABOUT OUR PROGRAMS AND WORKSHOPS. they’re much cheaper to order than theyHERE’S WHAT THEY HAD TO SAY. are to have it done yourself. ” MARSHA COWLING, GROUP FITNESS DIRECTOR, DESOTO ATHLETIC CLUB, TENNESSEE, USA
“I would highly recommend Les Mills to other clubs. It makes your management job easier and “Since we launched BODYPUMP (in 2009) our Group Fitness your proﬁt line higher. What’s more, the members attendances are up 38% from the previous year! Our noonwin – LES MILLS™ classes are high-quality workouts classes originally attracted between 4-5 participants and now they attract 20-25 loyal members! Our evening classes are that really get people in shape.” packed and we’re ﬁnally attracting men” DAVID PATCHELL-EVANS, PRESIDENT AND CEO, GOODLIFE FITNESS CLUBS, CANADA BARB LAROCCO, GROUP FITNESS MANAGER, ELMHURST PARK DISTRICT, ELMHURST, ILLINOIS, USA “There’s a real sense of camaraderie that fuels my passion “LES MILLS™ programs are well known in the and dedication as part of the Les Mills team. market and loved all around the world. I am proud to be part of this ﬁtness revolution.” Les Mills has helped make it really easy ERIN CHAMBERS, LES MILLS™ INSTRUCTOR, WOODCREEK ATHLETIC, TYLER, TEXAS, USA to get people through the door.” TIM JENNER, GROUP FITNESS DIRECTOR, ENJOY FITNESS CLUB, ADELAIDE, AUSTRALIA
THE PEOPLEBEHIND THE PASSIONTHE STORY OF LES MILLS IS ONE OF INSPIRATION, CREATIVITY, ENERGY AND PASSION.Behind the amazing culture of Les Mills are our people. We call ourselves atribe, and it means we’re always working towards the same goal of creating afitter world. We’re brave, motivated and always seeking new opportunities.And along the way, we ensure everything we do is world-class.The enthusiasm we have for life-changing fitness dates back to the 1960swhen four-time Olympic athlete Les Mills and wife Colleen opened their firstgym in Auckland, New Zealand. Their passionate belief in the benefits ofexercise was shared by their son Phillip, who was also a top athlete. COLLEEN AND LES MILLS, 1968 LES AND PHILLIP MILLSAfter attending a scholarship at UCLA, Phillip returned home with a wholenew perspective on the fitness industry. He instinctively recognized that thecombination of motivating music, inspiring choreography and energizinginstructors that he’d witnessed could bring an exciting new dimension tothe exercise experience and he began developing variations on that theme.His first creation was an early version of the weights-to-music program thatwould become BODYPUMP™, and The Original Barbell Class™ caught onso quickly, Phillip dispatched five of his most motivating instructors to takeit further afield. Their infectious enthusiasm combined with the program’sspectacular results soon opened doors around the planet.Today Les Mills is the global leader in Group Fitness. Members of theLes Mills tribe can be found in almost every corner of the world – sharingtheir enthusiasm and passion to create life-changing fitness experiencesand a fitter planet. PHILLIP MILLS, CEO, LES MILLS INTERNATIONAL
TAKE YOUR BUSINESSTO THE NEXT LEVEL TO FIND OUT MORE ABOUT TRANSFORMING YOUR BUSINESS WITH LES MILLS™ GROUP FITNESS, VISIT LESMILLS.COM/PRO Refer to DVD for more information on Les Mills OR CONTACT YOUR NEAREST LES MILLS™ REPRESENTATIVE LESMILLS.COM/PRO to locate your nearest LES MILLS™ representative