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Les Mills Little Black Book

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  • 1. TR1BE
  • 2. Les MillsOUR AMBITION IS TO TOUCH 100 MILLION PEOPLE EVERY WEEKWe areLes Millsand we areto creating a fitter planet
  • 3. Incommunitycentres, churchhalls, corporatechains andchic city clubs, people get stronger, leaner, fitter, faster because of us.Weinspirealife-longloveofexercise,ofjoyofmovementandleadingactivelives.In schools, in homes, at workplaces and on weekends, we want to be there.by preventing MAJOR HEALTH ISSUESCAUSED BY INACTIVITY and OBESITY A CONSTANT VOICE THAT COMPELS PEOPLE TO MOVE.transform
  • 4. TO FALL ININTO CREATING NEW WAYS FOR PEOPLElove fitnesswith
  • 5. Wecreatelife-changingfitnessexperiences,everytime,everywhere.Weareonetribe, bravelychangingtheworld.Wearefamily.Afamilycompany,unitedinourloveofmovement,musicandthepursuit ofhealthylivingforourselvesandourplanet.ONETRIBETHE POWER OF unityONETRIBEONE
  • 6. Nohiddenagendas,nooppressivehierarchy.Welisten tothesmallestvoices,andwehonour ourdifferences.Andonceadecisionismadeweallgetonwithit. Wetacklethehardstuffheadon,activelysupporteachotherandseekopportunitiestogrow.Weapplaudgreatwork; weplayandpartyhard. Dancingatalltribalgatheringsiscompulsory.We Don’t Always agreefights FAIRBUT everyoneeveryone
  • 7. ladderAllthecrazystuffhappensattheedgeofourlimits.Wepushhardtoalwaysdoourbestwork;everyonearoundhereisinrelentlesspursuitofimprovement.Weneedgeniusdoers,notbullshittalkers.Tallpoppies,notwallflowers.Risk-takers,innovatorsandrebels-stepup.BE BRAVECOURAGEISTHE ladderTOGREAT HEIGHTSBE BRAVEBRAVE
  • 8. We moveWhensomethingneedsdoing,wedoit. Whensomethingneedssaying,wesayit.Wetacklethebig thingsfirst.Theimportantthingsthatarehardrequire courageand sweat. Make things happen. Take action.Own your disappointments. Revel in your triumphs.Keep up.fastWe play to our strengthsWe moveWe move
  • 9. CHANGETHE WORLDChangingtheworldwon’tbeeasy.There’llbedoubters,haters.Thosewhoclingtighttoyesterday’sideas.Buthere,inthisplace,andwhereverthetribeisgathered,wedaretodream. Beaudacious.Bewilling.Acceptdifference.Embrace NEW . Welovetalent,creativity, optimismandfun.Bringyourstoworkeveryday.Let’screatenewandbetterwaystohelppeopletaketheirfirststepsontheroadtofitness.betterANDMAKEITCHANGETHE WORLDCHANGETHE WORLD
  • 10. Believeitcanbedone.Trustthatit’spossible. Bepreparedtochangeyourself.Ultimately,that’showit’sdone.Wechangetheworldoneperson, onecouple, onefamily,onecompany,oneclub,onecity,onecountry,onecontinentatatime.ITSTARTSWITHLET’S MOVE!LET’S MOVE!LET’S MOVE!
  • 11. ANYTHINGELSEISJUSTAWASTEOFGOODOXYGENWHYAREWEHERE?ISSIMPLE:OURPURPOSEFITTER, HEALTHIER PLANETcreate atoFITTER, HEALTHIER PLANETcreate a2FITTER, HEALTHIER PLANET
  • 12. their bodiesWe’ve redefined the relationshippeople have with their bodiesWHEREAREWE?mill1,000,000ns of peopleFall inaround the worldwith FITNESSloveWe’re EVERYWHEREEVERYWHEREand helped
  • 13. BIG. HAIRY...Ours202020/20GOAL:100/20GOAL:BUSINESS GROWTH:20 MILLIONWEEKLY WORKOUTSIN LIVE VENUES100 MILLIONPEOPLE PER WEEK HAVINGA LES MILLS EXPERIENCEISTHEGRIZZLY BEAR OF AMBITIONSTO BE A BILLIONDOLLAR COMPANYOUR GOALS FOROursWHEREAREWEGOING?
  • 14. justAND03 02 01 GOwe’reGETTINGSTARTEDSTARTEDGETTINGSTARTEDGETTING
  • 15. 3approachTHEMES:3CULTIVATECAPTUREBUILDWE’VEBROKENTHISOURBROADSTRATEGYCORESTRENGTHISTOBUILDAROBUSTECOSYSTEMAROUNDOURWORLDCLASSPROGRAMMING‘LIVEINCLUB’GROWTHGAMECHANGERSINTOWHATDOWENEEDTODO?3
  • 16. Wewillmaintainourleadership inexerciseprogrammingandsurrounditwithagreatconsumer BRAND, healthyrelationshipsandmotivatedteams.BUILDCORESTRENGTH 11essentialessentialWEKNOWTHATATO A HEALTHY BODYSTRONG COREFOR OUR BUSINESSFOR OUR BUSINESSIT’STHESAMEISessential
  • 17. WITH LES MILLSLIVEGROUPEXERCISEINGYMSISItistheultimateexpressionofwhatwestandfor. Wewillcontinuetotellourstoryandbroadenourreachintoclubs.We’llinvestinimprovingoursales, clubcoaching,marketingandagencyperformance andtakeourprograms tonewterritories.CAPTURE ‘LIVEINCLUB’GROWTH 22synonymous
  • 18. RULES3CULTIVATEGAMECHANGERS 3Wewilltrynewthingsthatfit withourcorestrengththenpickthewinners andgohard.RULESMAKES ITS ownownLES MILLSRULESown
  • 19. Weliveourcorevaluestothemax, everyday.Wearewarriors intheworldwidefightforfitness.We’vebeentraining allourlives.Andwewelcomethosewhowanttotrain with us. Our fighting spirit thrives at the core of every strategy, everyprogram and every member of our tribe.LES MILLSWe areWE ARE moremore JUST EXERCISEthanthanLES MILLSLES MILLSmore than
  • 20. Join the MovementLESMILLS.COM