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Future Of Fitness
 

Future Of Fitness

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    Future Of Fitness Future Of Fitness Presentation Transcript

    • 2nd the revolution in fitness What Does The change is ahead what will the future look like ? Future Hold ? 1
    • Progress2
    • broad 3
    • 44
    • Key Trends 5
    • Biz Models 6
    • Innovation 7
    • Predictions: Consumers & Facilities 8
    • 9
    • “change is the process by which the future invades our lives” Alvin Toffler10
    • 11 think different
    • 12
    • 13
    • Different 14
    • <3> 3 drivers 4 15
    • <3> 1 DEMOGRAPHIC - CONSUMER SHIFTS 4 16
    • <3> 2 GLOBALIZATION 4 17
    • <3> 3 TECHNOLOGY 4 18
    • DEMOGRAPHIC - CONSUMER SHIFTSfor more information read some of these books... GLOBALIZATION 19
    • 1st key technology trends 20
    • Prevalent Business Models & Trends - Emerging On line retail continues surge - fitness models follow"People are just shifting their dollars to theWeb," said Sucharita Mulpuru, vice presidentand principal analyst for Forrester Research Inc. Online retail sales will grow 10% a year forthe next five years, accounting for 53% of allU.S. retail sales by 2014, according to ForresterResearch. 21
    • technologyhow will it impact our lives & industry ? 22
    • bryankorourke.com The Future of the Fitness IndustryTechnology: etymology greek - meaning skillfulapplication of an art. The practical application ofscience in commerce or industry. 23
    • bryankorourke.com The Future of the Fitness Industry Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law” Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly. 24
    • bryankorourke.com The Future of the Fitness Industry Law of accelerating returns . We are just seeing the start - “knee of the curve” 25
    • 1,2,3,4,5,6,7,8,9,10....... 2, 4, 16, 256............ 26
    • 27
    • bryankorourke.com The Future of the Fitness Industry -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shopping Internet: The free exchange of information with limited constraints. 28
    • 29
    • bryankorourke.com The Future of the Fitness Industry The “Grid” Becoming 30 Increasingly Integrated
    • bryankorourke.com The Future of the Fitness Industry The ability to increasingly and more easily integrate technology into daily life is upon us. Devices - getting smaller and more powerful. 31
    • 15 Billion by 2015 32
    • bryankorourke.com The Future of the Fitness Industry Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 months Mobility: Communication & information when ever and where ever the customer wants it. 33
    • bryankorourke.com The Future of the Fitness Industry Mobile speeds will increase ........... 34
    • bryankorourke.com The Future of the Fitness Industry Web 3.0 the “Semantic” Web Internet will become more intelligent ........... 35
    • bryankorourke.com The Future of the Fitness Industry Outsourced Service Platforms Salesforce.com Cloud Computing: Low cost ubiquitous storage and application deployment ! 36
    • bryankorourke.com The Future of the Fitness Industry explosion of interactive tools & platforms 37
    • bryankorourke.com The Future of the Fitness Industry 38
    • 39
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    • Merger of emotiv Physical & Digitalnatal 41
    • key trends connectivity digital reality miniaturization new products & services intelligence web 2.0 & 3.0 cloud computing low cost 42
    • 43
    • 44
    • 45
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    • 47
    • 48
    • 249
    • Biz Models 50
    • Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 51
    • business model INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMER 52
    • 53
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    • "companies thatexpect a glorious past to shield them from theforces of change driven by advancing technology will fail."- Rupert Murdoch 56
    • 2009 U.S. Revenues (in billions $) US Soda Biz $70 Billion300.0225.0150.0 75.0 0 206 20 Fitness Facilities 21 40 Video Games OTC Diet Retail Pharma 57
    • 58
    • 2010 U.S. Market (US health care $2.6 trillion) 1% 99%Fitness Facilities Health Care 59
    • 17% 60
    • U.S. Fitness Facility Market statistics from www.cmeto.com 46% 61
    • 62
    • 63
    • To compete you will have to carefully consider yourpoint of differentiation •Price •Features •Competitive abilities •Wellness Option 64
    • "It may be fatal to assume that minoradjustments to current business models willkeep the fitness industry abreast of changingtimes."http://futureoffitnesswhitepaper.ning.com/ 65
    • DemandIndustry Convergence 66
    • supply side Li & Fung Group clothing 67
    • 68
    • movie theaters arcades record stores 69
    • 70
    • 71
    • 72
    • Economics of Free 73
    • 74
    • business model - new models needed INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 75
    • business model - asthetics | design | concept melding the digital & physical experience 76
    • 377
    • Innovation 78
    • “those whocannot change their mindscannot change anything”George Bernard Shaw 79
    • How Organizations Create Value 80
    • business model - what is technology doing ? INDUSTRY SUPPLIER PARTNER NETWORK CUSTOMER RELATIONSHIPS + CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS _ DEMAND - CUSTOMER 81
    • the dilemma 82
    • sustaining 83
    • disruptive 84
    • "Of the ten leadingvacuum tubecompanies, noneparticipated in thetransistor revolution".–Chet Raymo 85
    • bryankorourke.com The Future of the Fitness Industry Empowered Consumers It’s all about the “You” 86
    • bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Used To ...... Product - Build fences, own it all Price - Competition, supply - demand Place - Physical distribution Promotion - Sell, sell, sell ....Legacy of the Industrial Revolution 87
    • bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Must Now...... Product = Experience, Co-Created Price = New Value Exchanges Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement .... A New Way of Doing Things 88
    • bryankorourke.com The Future of the Fitness Industry C.K. Prahalad “World’s Most Influential Management Thinker” -Times of London 2007 “To successfully compete companies must reinvent their process & culture in order to sustain innovative solutions.” 89
    • bryankorourke.com The Future of the Fitness Industry 90
    • N=1 91
    • 92
    • 93
    • R=G 94
    • orchestration 95
    • orchestration 96
    • 497
    • What’s Ahead predictions 98
    • 1. non-facilitycompetition will surge 99
    • 100
    • 101
    • Technological Innovation and the Fitness & Wellness Industry: Predicting the ImpactMerger of Technologies Including Social Media Will Create New Low Price Alternatives 102
    • Technological Innovation and the Fitness & Wellness Industry: Predicting the Impact Nike Running 103
    • OutsideIndustry Convergence 104
    • 2. successful facilities will deliver new models 105
    • bryankorourke.com The Future of the Fitness IndustryProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement .... A New Way of Doing Things 106
    • bryankorourke.com The Future of the Fitness Industry Hi-Tech Hi-Touch 107
    • bryankorourke.com The Future of the Fitness Industry Financial Services Industry Measure is not # of Bank Branches 108
    • bryankorourke.com The Future of the Fitness Industrytechnology platforms - 24/7 service & support 109
    • bryankorourke.com The Future of the Fitness Industry 110
    • 3. “wellness” willincreasingly emerge 111
    • bryankorourke.com The Future of the Fitness IndustryThe Crisis...23% of Americans participate in no physical activity62% of Americans obese or overweight -18% rise in last decade.23% of Americans still smoke. 3000 start each day.78% of men eat vegetables less than three times per day.75% - 90% of visits to Primary Care Physicians are for stress.THE COST IS BANKRUPTING OUR NATION 112
    • bryankorourke.com The Future of the Fitness Industry Head - Traditional Fitness Industry Long Tail - New Wellness Space 113
    • bryankorourke.com The Future of the Fitness Industry 114
    • 4. marketplace will continue tobifurcate and niche 115
    • Business Models and Trends - Competitive Landscape Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 116
    • Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 117
    • 3rd the new paradigm How Will a new era of organizations will emerge Organization’s that adopt new ways of doing things Succeed ? 118