Future Of Fitness

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  • 1. 2nd the revolution in fitness What Does The change is ahead what will the future look like ? Future Hold ? 1
  • 2. Progress2
  • 3. broad 3
  • 4. 44
  • 5. Key Trends 5
  • 6. Biz Models 6
  • 7. Innovation 7
  • 8. Predictions: Consumers & Facilities 8
  • 9. 9
  • 10. “change is the process by which the future invades our lives” Alvin Toffler10
  • 11. 11 think different
  • 12. 12
  • 13. 13
  • 14. Different 14
  • 15. <3> 3 drivers 4 15
  • 16. <3> 1 DEMOGRAPHIC - CONSUMER SHIFTS 4 16
  • 17. <3> 2 GLOBALIZATION 4 17
  • 18. <3> 3 TECHNOLOGY 4 18
  • 19. DEMOGRAPHIC - CONSUMER SHIFTSfor more information read some of these books... GLOBALIZATION 19
  • 20. 1st key technology trends 20
  • 21. Prevalent Business Models & Trends - Emerging On line retail continues surge - fitness models follow"People are just shifting their dollars to theWeb," said Sucharita Mulpuru, vice presidentand principal analyst for Forrester Research Inc. Online retail sales will grow 10% a year forthe next five years, accounting for 53% of allU.S. retail sales by 2014, according to ForresterResearch. 21
  • 22. technologyhow will it impact our lives & industry ? 22
  • 23. bryankorourke.com The Future of the Fitness IndustryTechnology: etymology greek - meaning skillfulapplication of an art. The practical application ofscience in commerce or industry. 23
  • 24. bryankorourke.com The Future of the Fitness Industry Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law” Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly. 24
  • 25. bryankorourke.com The Future of the Fitness Industry Law of accelerating returns . We are just seeing the start - “knee of the curve” 25
  • 26. 1,2,3,4,5,6,7,8,9,10....... 2, 4, 16, 256............ 26
  • 27. 27
  • 28. bryankorourke.com The Future of the Fitness Industry -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shopping Internet: The free exchange of information with limited constraints. 28
  • 29. 29
  • 30. bryankorourke.com The Future of the Fitness Industry The “Grid” Becoming 30 Increasingly Integrated
  • 31. bryankorourke.com The Future of the Fitness Industry The ability to increasingly and more easily integrate technology into daily life is upon us. Devices - getting smaller and more powerful. 31
  • 32. 15 Billion by 2015 32
  • 33. bryankorourke.com The Future of the Fitness Industry Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 months Mobility: Communication & information when ever and where ever the customer wants it. 33
  • 34. bryankorourke.com The Future of the Fitness Industry Mobile speeds will increase ........... 34
  • 35. bryankorourke.com The Future of the Fitness Industry Web 3.0 the “Semantic” Web Internet will become more intelligent ........... 35
  • 36. bryankorourke.com The Future of the Fitness Industry Outsourced Service Platforms Salesforce.com Cloud Computing: Low cost ubiquitous storage and application deployment ! 36
  • 37. bryankorourke.com The Future of the Fitness Industry explosion of interactive tools & platforms 37
  • 38. bryankorourke.com The Future of the Fitness Industry 38
  • 39. 39
  • 40. 40
  • 41. Merger of emotiv Physical & Digitalnatal 41
  • 42. key trends connectivity digital reality miniaturization new products & services intelligence web 2.0 & 3.0 cloud computing low cost 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. 47
  • 48. 48
  • 49. 249
  • 50. Biz Models 50
  • 51. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 51
  • 52. business model INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMER 52
  • 53. 53
  • 54. 54
  • 55. 55
  • 56. "companies thatexpect a glorious past to shield them from theforces of change driven by advancing technology will fail."- Rupert Murdoch 56
  • 57. 2009 U.S. Revenues (in billions $) US Soda Biz $70 Billion300.0225.0150.0 75.0 0 206 20 Fitness Facilities 21 40 Video Games OTC Diet Retail Pharma 57
  • 58. 58
  • 59. 2010 U.S. Market (US health care $2.6 trillion) 1% 99%Fitness Facilities Health Care 59
  • 60. 17% 60
  • 61. U.S. Fitness Facility Market statistics from www.cmeto.com 46% 61
  • 62. 62
  • 63. 63
  • 64. To compete you will have to carefully consider yourpoint of differentiation •Price •Features •Competitive abilities •Wellness Option 64
  • 65. "It may be fatal to assume that minoradjustments to current business models willkeep the fitness industry abreast of changingtimes."http://futureoffitnesswhitepaper.ning.com/ 65
  • 66. DemandIndustry Convergence 66
  • 67. supply side Li & Fung Group clothing 67
  • 68. 68
  • 69. movie theaters arcades record stores 69
  • 70. 70
  • 71. 71
  • 72. 72
  • 73. Economics of Free 73
  • 74. 74
  • 75. business model - new models needed INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 75
  • 76. business model - asthetics | design | concept melding the digital & physical experience 76
  • 77. 377
  • 78. Innovation 78
  • 79. “those whocannot change their mindscannot change anything”George Bernard Shaw 79
  • 80. How Organizations Create Value 80
  • 81. business model - what is technology doing ? INDUSTRY SUPPLIER PARTNER NETWORK CUSTOMER RELATIONSHIPS + CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS _ DEMAND - CUSTOMER 81
  • 82. the dilemma 82
  • 83. sustaining 83
  • 84. disruptive 84
  • 85. "Of the ten leadingvacuum tubecompanies, noneparticipated in thetransistor revolution".–Chet Raymo 85
  • 86. bryankorourke.com The Future of the Fitness Industry Empowered Consumers It’s all about the “You” 86
  • 87. bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Used To ...... Product - Build fences, own it all Price - Competition, supply - demand Place - Physical distribution Promotion - Sell, sell, sell ....Legacy of the Industrial Revolution 87
  • 88. bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Must Now...... Product = Experience, Co-Created Price = New Value Exchanges Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement .... A New Way of Doing Things 88
  • 89. bryankorourke.com The Future of the Fitness Industry C.K. Prahalad “World’s Most Influential Management Thinker” -Times of London 2007 “To successfully compete companies must reinvent their process & culture in order to sustain innovative solutions.” 89
  • 90. bryankorourke.com The Future of the Fitness Industry 90
  • 91. N=1 91
  • 92. 92
  • 93. 93
  • 94. R=G 94
  • 95. orchestration 95
  • 96. orchestration 96
  • 97. 497
  • 98. What’s Ahead predictions 98
  • 99. 1. non-facilitycompetition will surge 99
  • 100. 100
  • 101. 101
  • 102. Technological Innovation and the Fitness & Wellness Industry: Predicting the ImpactMerger of Technologies Including Social Media Will Create New Low Price Alternatives 102
  • 103. Technological Innovation and the Fitness & Wellness Industry: Predicting the Impact Nike Running 103
  • 104. OutsideIndustry Convergence 104
  • 105. 2. successful facilities will deliver new models 105
  • 106. bryankorourke.com The Future of the Fitness IndustryProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement .... A New Way of Doing Things 106
  • 107. bryankorourke.com The Future of the Fitness Industry Hi-Tech Hi-Touch 107
  • 108. bryankorourke.com The Future of the Fitness Industry Financial Services Industry Measure is not # of Bank Branches 108
  • 109. bryankorourke.com The Future of the Fitness Industrytechnology platforms - 24/7 service & support 109
  • 110. bryankorourke.com The Future of the Fitness Industry 110
  • 111. 3. “wellness” willincreasingly emerge 111
  • 112. bryankorourke.com The Future of the Fitness IndustryThe Crisis...23% of Americans participate in no physical activity62% of Americans obese or overweight -18% rise in last decade.23% of Americans still smoke. 3000 start each day.78% of men eat vegetables less than three times per day.75% - 90% of visits to Primary Care Physicians are for stress.THE COST IS BANKRUPTING OUR NATION 112
  • 113. bryankorourke.com The Future of the Fitness Industry Head - Traditional Fitness Industry Long Tail - New Wellness Space 113
  • 114. bryankorourke.com The Future of the Fitness Industry 114
  • 115. 4. marketplace will continue tobifurcate and niche 115
  • 116. Business Models and Trends - Competitive Landscape Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 116
  • 117. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 117
  • 118. 3rd the new paradigm How Will a new era of organizations will emerge Organization’s that adopt new ways of doing things Succeed ? 118