0
2nd      the revolution in fitness               What Does The                        change is ahead          what will th...
Progress2
broad  3
44
Key Trends    5
Biz Models    6
Innovation    7
Predictions:  Consumers & Facilities            8
9
“change is the      process by which     the future invades              our lives”     Alvin Toffler10
11   think different
12
13
Different    14
<3>      3        drivers                         4          15
<3> 1 DEMOGRAPHIC - CONSUMER SHIFTS                             4               16
<3> 2      GLOBALIZATION                      4            17
<3> 3      TECHNOLOGY                   4          18
DEMOGRAPHIC - CONSUMER SHIFTSfor more information read some of these books...   GLOBALIZATION                             ...
1st             key      technology          trends            20
Prevalent Business Models & Trends - Emerging On line retail continues surge - fitness models follow"People are just shifti...
technologyhow will it impact our lives & industry ?                                  22
bryankorourke.com     The Future of the Fitness IndustryTechnology: etymology greek - meaning skillfulapplication of an ar...
bryankorourke.com     The Future of the Fitness Industry                    Gordon Moore                    Co-Founder of ...
bryankorourke.com   The Future of the Fitness Industry Law of accelerating returns . We are just seeing         the start ...
1,2,3,4,5,6,7,8,9,10.......  2, 4, 16, 256............              26
27
bryankorourke.com    The Future of the Fitness Industry                    -Commercial Internet began                    o...
29
bryankorourke.com   The Future of the Fitness Industry  The “Grid” Becoming 30                       Increasingly Integrated
bryankorourke.com    The Future of the Fitness Industry                             The ability to                        ...
15 Billion   by 2015      32
bryankorourke.com   The Future of the Fitness Industry                    Mobile Internet Access:                    Pew -...
bryankorourke.com       The Future of the Fitness Industry   Mobile speeds will increase ...........                      ...
bryankorourke.com      The Future of the Fitness Industry                                     Web 3.0                     ...
bryankorourke.com    The Future of the Fitness Industry                    Outsourced Service Platforms                   ...
bryankorourke.com    The Future of the Fitness Industry    explosion of interactive tools & platforms                     ...
bryankorourke.com   The Future of the Fitness Industry                       38
39
40
Merger of                                 emotiv                         Physical &                          Digitalnatal ...
key trends                          connectivity     digital reality                     miniaturization                  ...
43
44
45
46
47
48
249
Biz Models    50
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversi...
business model          INDUSTRY          SUPPLIER                  PARTNER                       CUSTOMER                ...
53
54
55
"companies thatexpect a glorious   past to shield  them from theforces of change     driven by     advancing    technology...
2009 U.S. Revenues                       (in billions $)                                            US Soda Biz $70 Billio...
58
2010 U.S. Market (US health care $2.6 trillion)                 1%               99%Fitness Facilities      Health Care   ...
17% 60
U.S. Fitness Facility Market    statistics from www.cmeto.com     46%                 61
62
63
To compete you will have to carefully consider yourpoint of differentiation                                   •Price      ...
"It may be fatal to assume that minoradjustments to current business models willkeep the fitness industry abreast of changi...
DemandIndustry Convergence               66
supply side  Li & Fung Group        clothing                    67
68
movie theaters             arcades                       record                       stores                        69
70
71
72
Economics of Free        73
74
business model - new models needed          INDUSTRY          SUPPLIER                  PARTNER                       CUST...
business model - asthetics | design | concept   melding the digital & physical experience                                 76
377
Innovation    78
“those whocannot change   their mindscannot change     anything”George Bernard         Shaw                 79
How Organizations  Create Value        80
business model - what is technology doing ?          INDUSTRY          SUPPLIER                  PARTNER                  ...
the dilemma     82
sustaining    83
disruptive    84
"Of the ten leadingvacuum tubecompanies, noneparticipated in thetransistor revolution".–Chet Raymo   85
bryankorourke.com   The Future of the Fitness Industry                                 Empowered                          ...
bryankorourke.com   The Future of the Fitness IndustryTo Deliver Value Organizations Used To ......  Product - Build fence...
bryankorourke.com   The Future of the Fitness IndustryTo Deliver Value Organizations Must Now......   Product = Experience...
bryankorourke.com   The Future of the Fitness Industry                        C.K. Prahalad                            “Wo...
bryankorourke.com   The Future of the Fitness Industry                       90
N=1 91
92
93
R=G 94
orchestration      95
orchestration      96
497
What’s Ahead    predictions         98
1. non-facilitycompetition will surge          99
100
101
Technological Innovation and the Fitness &              Wellness Industry: Predicting the ImpactMerger of Technologies Inc...
Technological Innovation and the Fitness &  Wellness Industry: Predicting the Impact                  Nike Running        ...
OutsideIndustry Convergence   104
2. successful facilities      will deliver     new models           105
bryankorourke.com   The Future of the Fitness IndustryProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = M...
bryankorourke.com   The Future of the Fitness Industry                            Hi-Tech                            Hi-To...
bryankorourke.com   The Future of the Fitness Industry                             Financial Services                     ...
bryankorourke.com   The Future of the Fitness Industrytechnology platforms - 24/7 service & support                      109
bryankorourke.com   The Future of the Fitness Industry                      110
3. “wellness” willincreasingly emerge         111
bryankorourke.com         The Future of the Fitness IndustryThe Crisis...23% of Americans participate in no physical activ...
bryankorourke.com        The Future of the Fitness Industry           Head - Traditional Fitness Industry                 ...
bryankorourke.com   The Future of the Fitness Industry                      114
4. marketplace will    continue tobifurcate and niche         115
Business Models and Trends - Competitive Landscape Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting...
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/   factors : aging, industry diversi...
3rd           the new paradigm                How Will  a new era of organizations will emerge   Organization’s    that ad...
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Transcript of "Future Of Fitness"

  1. 1. 2nd the revolution in fitness What Does The change is ahead what will the future look like ? Future Hold ? 1
  2. 2. Progress2
  3. 3. broad 3
  4. 4. 44
  5. 5. Key Trends 5
  6. 6. Biz Models 6
  7. 7. Innovation 7
  8. 8. Predictions: Consumers & Facilities 8
  9. 9. 9
  10. 10. “change is the process by which the future invades our lives” Alvin Toffler10
  11. 11. 11 think different
  12. 12. 12
  13. 13. 13
  14. 14. Different 14
  15. 15. <3> 3 drivers 4 15
  16. 16. <3> 1 DEMOGRAPHIC - CONSUMER SHIFTS 4 16
  17. 17. <3> 2 GLOBALIZATION 4 17
  18. 18. <3> 3 TECHNOLOGY 4 18
  19. 19. DEMOGRAPHIC - CONSUMER SHIFTSfor more information read some of these books... GLOBALIZATION 19
  20. 20. 1st key technology trends 20
  21. 21. Prevalent Business Models & Trends - Emerging On line retail continues surge - fitness models follow"People are just shifting their dollars to theWeb," said Sucharita Mulpuru, vice presidentand principal analyst for Forrester Research Inc. Online retail sales will grow 10% a year forthe next five years, accounting for 53% of allU.S. retail sales by 2014, according to ForresterResearch. 21
  22. 22. technologyhow will it impact our lives & industry ? 22
  23. 23. bryankorourke.com The Future of the Fitness IndustryTechnology: etymology greek - meaning skillfulapplication of an art. The practical application ofscience in commerce or industry. 23
  24. 24. bryankorourke.com The Future of the Fitness Industry Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law” Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly. 24
  25. 25. bryankorourke.com The Future of the Fitness Industry Law of accelerating returns . We are just seeing the start - “knee of the curve” 25
  26. 26. 1,2,3,4,5,6,7,8,9,10....... 2, 4, 16, 256............ 26
  27. 27. 27
  28. 28. bryankorourke.com The Future of the Fitness Industry -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shopping Internet: The free exchange of information with limited constraints. 28
  29. 29. 29
  30. 30. bryankorourke.com The Future of the Fitness Industry The “Grid” Becoming 30 Increasingly Integrated
  31. 31. bryankorourke.com The Future of the Fitness Industry The ability to increasingly and more easily integrate technology into daily life is upon us. Devices - getting smaller and more powerful. 31
  32. 32. 15 Billion by 2015 32
  33. 33. bryankorourke.com The Future of the Fitness Industry Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 months Mobility: Communication & information when ever and where ever the customer wants it. 33
  34. 34. bryankorourke.com The Future of the Fitness Industry Mobile speeds will increase ........... 34
  35. 35. bryankorourke.com The Future of the Fitness Industry Web 3.0 the “Semantic” Web Internet will become more intelligent ........... 35
  36. 36. bryankorourke.com The Future of the Fitness Industry Outsourced Service Platforms Salesforce.com Cloud Computing: Low cost ubiquitous storage and application deployment ! 36
  37. 37. bryankorourke.com The Future of the Fitness Industry explosion of interactive tools & platforms 37
  38. 38. bryankorourke.com The Future of the Fitness Industry 38
  39. 39. 39
  40. 40. 40
  41. 41. Merger of emotiv Physical & Digitalnatal 41
  42. 42. key trends connectivity digital reality miniaturization new products & services intelligence web 2.0 & 3.0 cloud computing low cost 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 249
  50. 50. Biz Models 50
  51. 51. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 51
  52. 52. business model INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMER 52
  53. 53. 53
  54. 54. 54
  55. 55. 55
  56. 56. "companies thatexpect a glorious past to shield them from theforces of change driven by advancing technology will fail."- Rupert Murdoch 56
  57. 57. 2009 U.S. Revenues (in billions $) US Soda Biz $70 Billion300.0225.0150.0 75.0 0 206 20 Fitness Facilities 21 40 Video Games OTC Diet Retail Pharma 57
  58. 58. 58
  59. 59. 2010 U.S. Market (US health care $2.6 trillion) 1% 99%Fitness Facilities Health Care 59
  60. 60. 17% 60
  61. 61. U.S. Fitness Facility Market statistics from www.cmeto.com 46% 61
  62. 62. 62
  63. 63. 63
  64. 64. To compete you will have to carefully consider yourpoint of differentiation •Price •Features •Competitive abilities •Wellness Option 64
  65. 65. "It may be fatal to assume that minoradjustments to current business models willkeep the fitness industry abreast of changingtimes."http://futureoffitnesswhitepaper.ning.com/ 65
  66. 66. DemandIndustry Convergence 66
  67. 67. supply side Li & Fung Group clothing 67
  68. 68. 68
  69. 69. movie theaters arcades record stores 69
  70. 70. 70
  71. 71. 71
  72. 72. 72
  73. 73. Economics of Free 73
  74. 74. 74
  75. 75. business model - new models needed INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 75
  76. 76. business model - asthetics | design | concept melding the digital & physical experience 76
  77. 77. 377
  78. 78. Innovation 78
  79. 79. “those whocannot change their mindscannot change anything”George Bernard Shaw 79
  80. 80. How Organizations Create Value 80
  81. 81. business model - what is technology doing ? INDUSTRY SUPPLIER PARTNER NETWORK CUSTOMER RELATIONSHIPS + CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS _ DEMAND - CUSTOMER 81
  82. 82. the dilemma 82
  83. 83. sustaining 83
  84. 84. disruptive 84
  85. 85. "Of the ten leadingvacuum tubecompanies, noneparticipated in thetransistor revolution".–Chet Raymo 85
  86. 86. bryankorourke.com The Future of the Fitness Industry Empowered Consumers It’s all about the “You” 86
  87. 87. bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Used To ...... Product - Build fences, own it all Price - Competition, supply - demand Place - Physical distribution Promotion - Sell, sell, sell ....Legacy of the Industrial Revolution 87
  88. 88. bryankorourke.com The Future of the Fitness IndustryTo Deliver Value Organizations Must Now...... Product = Experience, Co-Created Price = New Value Exchanges Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement .... A New Way of Doing Things 88
  89. 89. bryankorourke.com The Future of the Fitness Industry C.K. Prahalad “World’s Most Influential Management Thinker” -Times of London 2007 “To successfully compete companies must reinvent their process & culture in order to sustain innovative solutions.” 89
  90. 90. bryankorourke.com The Future of the Fitness Industry 90
  91. 91. N=1 91
  92. 92. 92
  93. 93. 93
  94. 94. R=G 94
  95. 95. orchestration 95
  96. 96. orchestration 96
  97. 97. 497
  98. 98. What’s Ahead predictions 98
  99. 99. 1. non-facilitycompetition will surge 99
  100. 100. 100
  101. 101. 101
  102. 102. Technological Innovation and the Fitness & Wellness Industry: Predicting the ImpactMerger of Technologies Including Social Media Will Create New Low Price Alternatives 102
  103. 103. Technological Innovation and the Fitness & Wellness Industry: Predicting the Impact Nike Running 103
  104. 104. OutsideIndustry Convergence 104
  105. 105. 2. successful facilities will deliver new models 105
  106. 106. bryankorourke.com The Future of the Fitness IndustryProduct = Experience, Co-CreatedPrice = New Value ExchangesPlace = Marriage of Digital & Physical 24/7Promotion = Conversation or Engagement .... A New Way of Doing Things 106
  107. 107. bryankorourke.com The Future of the Fitness Industry Hi-Tech Hi-Touch 107
  108. 108. bryankorourke.com The Future of the Fitness Industry Financial Services Industry Measure is not # of Bank Branches 108
  109. 109. bryankorourke.com The Future of the Fitness Industrytechnology platforms - 24/7 service & support 109
  110. 110. bryankorourke.com The Future of the Fitness Industry 110
  111. 111. 3. “wellness” willincreasingly emerge 111
  112. 112. bryankorourke.com The Future of the Fitness IndustryThe Crisis...23% of Americans participate in no physical activity62% of Americans obese or overweight -18% rise in last decade.23% of Americans still smoke. 3000 start each day.78% of men eat vegetables less than three times per day.75% - 90% of visits to Primary Care Physicians are for stress.THE COST IS BANKRUPTING OUR NATION 112
  113. 113. bryankorourke.com The Future of the Fitness Industry Head - Traditional Fitness Industry Long Tail - New Wellness Space 113
  114. 114. bryankorourke.com The Future of the Fitness Industry 114
  115. 115. 4. marketplace will continue tobifurcate and niche 115
  116. 116. Business Models and Trends - Competitive Landscape Bifurcation of the market - Ray Algar Modelhttp://www.oxygen-consulting.co.uk/ 116
  117. 117. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 117
  118. 118. 3rd the new paradigm How Will a new era of organizations will emerge Organization’s that adopt new ways of doing things Succeed ? 118
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