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Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
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Adopting The New Organizational Paradigm

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  • 1. 3rd the new paradigm How Will a new era of organizations will emerge Organization’s that adopt different ways of doing things Succeed ? 1
  • 2. challenge : trends = rapid change 2
  • 3. “The greatest obstacle toprogress is not ignorance. It’s the Illusion of knowledge. “-Daniel Boorstin 3
  • 4. ethosthe distinctive spirit of a culture 4
  • 5. command & control vs. collaboration 5
  • 6. why ethos matters - talent attraction the age of transendence 6
  • 7. 7
  • 8. gary vaynerchuck 8
  • 9. you must adopt the new reality 9
  • 10. 10 4
  • 11. “everyone is going to be in customer service” 11
  • 12. the days of b.s. are OVER the technology leverageremember 19 year old “dude” “trying too hard to close” 12
  • 13. Challengeplanting seeds - long term - you’ve got to care 13
  • 14. Challengepicking fruit - short term - it will come 14
  • 15. a new worldtechnology meets culture 15
  • 16. get these books and read them as good information sources 16
  • 17. the new organizations 17
  • 18. key to the newbusiness modality•why ? customers, employees and all stakeholders have unprecedented power : you CAN NOT hide18
  • 19. where technology, culture & stakeholders converge 19
  • 20. How ? 20
  • 21. 8 “to dos” 21
  • 22. #1 a game plan 22 23
  • 23. Rita Mcgrath - accept the newparadigm - make it a priority ! 23
  • 24. don’t measure with a micrometer mark with apaint brush and cut with an axe 24
  • 25. #1 a Plan ?• google: social strategy: “getting your company ready” slideshare.net• google: “8 success criteria for facebook page marketing” slideshare.net• most people fail to “THINK” what are you trying to do?• research & define outcomes• resource - involve everyone25
  • 26. #2 differentiate - niche - how r u different ? 28
  • 27. does it matter how they feel ? 27
  • 28. #2 Differentiate•define your BRAND•how are you different ?•who is your target market ?•become a RESOURCE•do YOU resonate ?•are YOU ENGAGING ?28
  • 29. #3 be real 29 31
  • 30. #3 - be Authentic,Credible, Transparent•BUYERS DO NOT trust advertising any longer•customers want to feel like they are getting what is REAL•your job is to EDUCATE, inform and SERVE•DO NOT hide behind a brand30
  • 31. 31
  • 32. #4 right platforms 32 37
  • 33. #4 Right Platforms•customized content•enterprise tech platforms•facebook•twitter•linkedin - b2b•youtube33
  • 34. open sourceweb site platforms 34
  • 35. C U S T O M I Z Esocial platforms - get these customized 35
  • 36. #5 get the right resources 36 47
  • 37. #5 Right Resources• expertise isn’t hard to find• its not that expensive37
  • 38. 38
  • 39. 39
  • 40. 40
  • 41. #6 build the network 41 53
  • 42. #6 give to get -engage•join communities•identify influencers Customer Service•share information Is For Everyone•contribute original works•give love unconditionally42
  • 43. #7 be cool - content 43 55
  • 44. #7 Cool Content•find sources - rss feeds other bloggers or influencers•partners supply or co- create content•video video video•what is relevant, new & fresh44
  • 45. VIDEO CONTENTproduce your own video 45
  • 46. produce video content - produce 46gaming - engage
  • 47. #8 use smart tools 47 61
  • 48. your business 48 63
  • 49. Finally 49
  • 50. “The greatest obstacle toprogress is not ignorance. It’s the Illusion of knowledge. “-Daniel Boorstin 50
  • 51. For all the challenges be optimisic51 think different
  • 52. is up to us......its up to you 52
  • 53. finally - think different ....... 53
  • 54. 54

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