ﬁtness center concepts move up and down the value chain. budget and hi end experiential specialty models grow while there is increasing death in the middle4 Key Fitness Industry Trend 1. Market BifurcationDrivers for 2011 - 2016 www.bryankorourke.com
industry convergence & digital alternatives create more consumer options 2. Non-Facility Competition4 Key Fitness Industry Trend Will SurgeDrivers for 2011 - 2016 www.bryankorourke.com
co-created experiencedelivered with new valueexchanges merging the physical& digital4 Key Fitness Industry Trend 3. New Biz Models Will EmergeDrivers for 2011 - 2016 www.bryankorourke.com
aging populations and risinghealth care costs lead tocontinued rise in holisticintegrated solutions includingmedical ﬁtness 4. Wellness Will Become4 Key Fitness Industry Trend MainstreamDrivers for 2011 - 2016 www.bryankorourke.com
Connect with Bryan K. O’Rourke and learn more about key trends in ﬁtness and wellness at www.bryankorourke.com The 4 Drivers Behind A4 Key Fitness Industry Trend Changing IndustryDrivers for 2011 - 2016 www.bryankorourke.com
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