Fitbox Business and Operations
Upcoming SlideShare
Loading in...5

Fitbox Business and Operations



Business and operations plans for Fitbox.

Business and operations plans for Fitbox.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Fitbox Business and Operations Fitbox Business and Operations Presentation Transcript

  • Business and Operation Plans Sustainability and Support Stage 1: Judging Period  Free to the user Late Q4 2012 Stage 2: Test Market Rollout  Fully self-contained ̴Q1-Q2 2013 ◦ No limitations on scale Stage 3: National Rollout ◦ Minimal capital requirements ̴Q3-Q4 2013 Stage 4: Post Campaign Monetization ̴Q1-Q4 2014 Beyond: Venture Capital Contact: Daniel Hyman
  •  November 19-December 31, 2012 Grassroots recruitment of core users via personal networks Press releases Reporting of usage statistics to Department of Health and Human Services Advancement to Stage 2 pending selection as winner of The Million Hearts™ Risk Check Challenge
  •  Approximately Q1-Q2 2013 Incorporate as a LLC User recruitment via traditional media advertising in test markets of Tulsa, Chicago, San Diego, and Baltimore in partnership with The Million Hearts™ Initiative Social media focused user recruitment Added support for iOS devices Added Spanish language support Added goal and exercise tracking functionality Added risk variable tracking over time Continued usage reporting
  •  Approximately Q3-Q4 2013 User recruitment via national traditional media campaign in partnership with The Million Hearts™ Initiative Continued social media focused recruitment Continued usage reporting Identify corporate partners for retail offers platform, focusing on businesses with wellness oriented clientele such as chain pharmacies, gyms, and health conscious restaurants Negotiate offers contracts
  •  Approximately Q1-Q4 2014 Added support for personalized retail offers platform Roll out of retail offers in 3 test markets with highest number of users determined by GPS data: coupons and deals at national chain pharmacies, gyms, and selected restaurants Pursue cross marketing opportunities with offers partners Added support for Windows RT/8 pending share of Smartphone market Approach venture capital seeking capital to assist monetization of the established user base through a national roll out of the retail offers platform Beyond Pending securing of venture capital:  Recruitment of a Board of Directors and executive leadership  National rollout of offers platform