There’s a very good reason why
direct mail is a crucial part of the
marketing strategy for many
We’ve all received unsolicited advertisements
in our mailboxes. Inevitably, most of this
advertisement will hit the trash bin.
for those businesses that can
capitalize on the consumer’s
notoriously short attention
span with a compelling
argument or design, even a
1% response rate will be
It doesn’t require a gigantic
marketing department or
Direct mailing is so popular amongst
marketers because it’s inexpensive,
but effective. You will need some tips
to do it correctly, which is why we’ve
created the Ultimate Guide to Direct
Mail. Be sure to check that out. For
now, here’s a list of the top 25
resources to get you introduced to
the power of direct mailing.
1)Here's a powerful way to get your
envelope noticed and opened
By Jeff Brooks. Make that all-important first impression with your
envelope. Pique interest with an envelope that stands out from the
rest. Jeff shares some great ways to get your envelope noticed.
2)The Direct Mail Envelope
Quandary: Plain or Bold
This is an oldie but a goodie. Similar to the one above by Jeff Brooks,
this article discusses what type of design you should go for in your
envelope package. Here’s a hint: test.
3)Direct Mail Testing --
A/B split and multi-variable testing
That’s right. Testing is not optional. This article goes in depth
about the how, what, when, and why of testing your direct
By Roy Furr. Rob shares and expounds on an excerpt from Brian Kurtz
about how direct mail can improve your marketing strategy. One of my
favorite tips is the logic line, where your copy effectively guides the
reader through the message.
9 Ways Direct Mail Will
Make You a Better Marketer
5)The 16 Best Lines
in MarketingBy Jeffrey Dobkin. In this article, Jeffrey shares the best things to say
on an envelope and inside the sales letter. Terms like “free offer
inside” or “satisfaction always guaranteed” are sure to elicit a
6)How to Choose the Right
Direct Mail Mailing List
By Joy Gendusa. Joy, from Postcard Mania, goes into detail on how to
choose the right mailing list for your needs. According to Joy, there are 5
7) Timing Is Everything: Improve
Direct Mail Campaign Effectiveness
If you’re sending out time sensitive information over your direct mail,
timing is critical. You wouldn’t want your mail to arrive after the event
has occurred, or the offer has expired. This article helps you
strategize when timing is crucial.
8)The Pros and Cons of Every
Door Direct Mail (EDDM)
By Ted Grigg. The Every Door Direct Mail (EDDM) is not for everyone.
Ted helps you weigh the positives and negatives of this type of
campaign, and why it may not be the most prudent choice for every
9)How to Find
the Right Mailing List
By Craig Simpson. If you’ve ever embarked on the hunt for a mailing
list, you know it’s a jungle out there. Craig goes over the best ways to
find a mailing list that suits your purposes.
10)10 Questions to Ask Yourself
Before Buying Sales Leads
By Grant Stanley. Grant gives readers a primer on how to easily buy
sales leads. He also tackles the common dilemma on whether to rent
or buy a sales list. This is a quick and must read before you seek out a
11)When Should You Rent a
Direct Mail List?
Because mailing lists are a necessary part of your campaign, it’s
important to truly weigh your options. Should you rent or should you
buy? This article takes a look at the benefits and drawbacks of renting
a mail list.
12)Direct Marketing List Brokers -
How List Brokers Work
Speaking of list brokers, this slide show gives you a concise overview
about list brokers. In short, a list broker is a middleman between you
and your mailing list.
13)Why Can’t I Mail It? -
By Summer Gould. Ah, the United States Postal Service (USPS) and
their exacting restrictions. Summer explains exactly what the USPS
demands for postcards in this easy to consume guide.
14)The 18 Timeless Direct
Response Copy Motivators
By Ted Grigg. Another offering by Ted Grigg, this is a list of Victor
Schwab’s list of copy motivators. If you’re unfamiliar, Victor Schwab was
one of the greatest copywriters of all time. His list, created in 1956, is still
extremely relevant for us today.
15)How Furniture Today Boosted Direct Mail
Response by 500%
By Ryan Cote. Ryan shares how his company helped Furniture Today
increase the overall response rate for their campaign. I won’t give it
away, but it’s interesting how one design can influence buyer
16)How to Make Images Work In Your Direct
By James Ravetti. Most people are highly visual. James shares in his article
how to leverage the visual medium without going overboard. There’s a fine
balance between doing too many visuals and not doing enough.
17)19 Steps to a Successful Direct Mail
By Craig Simpson. In this article, Craig gives an outline of a successful
direct mail campaign. Being able to see the all of the steps and the
end goal can help you create your own effective strategy.
18)Two Ways to Absolutely Guarantee Your
Direct Mail Won’t Work
By Kevin Naughton. Here are a couple of things you don’t want to do.
Kevin underscores just how important it is to test. And then test again.
In fact, testing is never over when it comes to a direct mail campaign.
Not only that, you can’t afford not to test.
19)Over 200 Irresistible Direct
Mail and Print Designs
By Thorin McGee. In this article, Thorin shares videos from Trish
Witkowski of Foldfactory.com. In “Fold of the week” Youtube video
series, Trish shows off different ways to fold mail.
20)11 Direct Mail
Would you like to know a secret? Of course you would! This article shares
direct marketing tips from 11 members of the Young Entrepreneur Council.
“Make it lumpy” is my favorite secret.
21) 44 Brochure Designs to Inspire
Your Own Projects
Sometimes, you just need to be wowed by what’s truly available. Here’s a
look at 44 brochure designs that are sure to excite you. Remember that
when you send through the mail, USPS requires tabbing.
22)10 Tips for Better
By Saul Edmonds. Saul takes readers through his top 10 tips for creating
the best postcard design. If you’re doing your own postcard, this article is
invaluable for understanding the best practices, such as where to place
your logo and what type of composition works best.
23)How to Make a
Postcard in Photoshop
By Kristi Maddox. Akin to the above article, Kristi gives you a step by step
tutorial on how to make your postcard in Adobe Photoshop. Don’t have
access to Photoshop? You can download the cheaper Photoshop
alternative, Gimp, and these steps will still apply.
24)Do You Know Your Front
End From Your Back End?
By Rob Cornish. No, Rob’s not being rude, he’s speaking in direct
marketing lingo. This is a great primer for understanding front end and
back end in relation to sales.
25)15 Powerful Psychological Secrets
of Direct Mail Buyers
By Dean Rieck. Be sure to check out Part 1 and Part 2 of this fantastic
series by Dean. It gives insight into motivating factors for your potential
buyers. He expounds on simple truths like, people want to avoid risk
and people are egocentric.
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