Local Networking & Marketing: Chamber of Commerce or BNI
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Local Networking & Marketing: Chamber of Commerce or BNI

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In today’s presentation we are going to take a look at how Chamber of Commerce or BNI works. So let’s get started!

In today’s presentation we are going to take a look at how Chamber of Commerce or BNI works. So let’s get started!

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Local Networking & Marketing: Chamber of Commerce or BNI Local Networking & Marketing: Chamber of Commerce or BNI Presentation Transcript

  • BNI Or Chamber of Commerce For Local Networking by FitSmallBusiness.com
  • Referrals are golden! The referrals that you are getting from friends, customers and other business people are an important part of your business.
  • However, Asking for referrals can be uncomfortable or even backfire.
  • However, Asking for referrals can be uncomfortable or even backfire. Who wants to send their connections to overly aggressive business person?
  • When building business through referrals You have a couple of good options:
  • When building business through referrals You have a couple of good options: Joining A Local Chamber of Commerce
  • When building business through referrals You have a couple of good options: Joining A Local Chamber of Commerce Joining A Local Chapter of BNI
  • What is BNI?
  • BNI markets are the “world’s largest networking, referrals, and word of mouth marketing organization”.
  • BNI markets are the It’s ironic because BNI is very locally focused. “world’s largest networking, referrals, and word of mouth marketing organization”.
  • When joining BNI, specific local chapter. a your are joining a
  • When joining BNI, specific local chapter. a your are joining a They will only allow one member from each profession into a chapter, so there is competition for referrals with members of other chapters.
  • BNI is is highly structured. They hold weekly meetings with each lasting 90 minutes. If you cannot commit to regular ly attending these meetings, BNI is not for you.
  • BNI is is highly structured. They hold weekly meetings with each lasting 90 minutes. If you cannot commit to regular ly attending these meetings, BNI is not for you. Also...
  • BNI cheap, not is The cost of joining BNI is around $500 per year.
  • What is a Local Chamber of Commerce?
  • First there is a big misconception about chambers of commerce, which is that they are all part of one organization.
  • As a rule of thumb, state, national, and international chambers of commerce tend to focus on political advocacy for their members.
  • While local chambers of commerce like the Austin Chamber of Commerce, do both political advocacy and provide practical help
  • Linda Pophal of Strategic Communications, LLC, member of the Eau Claire Area Chamber of Commerce “ “ The Chamber has a number of activities designed to boost networking and offer local business people an opportunity to connect socially and professionally from monthly "Business After Hours" events, to networking luncheons, breakfast meetings, annual gatherings, etc. They sponsor an annual "Business Expo" that is always a big draw.
  • “ I personally run a monthly event they throw called "Leads to Business" where about 70 people are in attendance. Everyone's business card is photocopied and we go around the room in that order. Each participant gets 30 seconds to explain what their business does and what an idea, lead, or referral is for them. In the 7 years the event has been happening, there hasn't been a single month where every single person in the room hasn't left with a lead or referral. Darrah Brustein of Equitable Payments, member of the Metro Atlanta Chamber which has around 185 events per year.
  • Each chamber of commerce however is different they generally have annual dues between $100 and $500 per year. Often there are discounts for new members.
  • Should you join a BNI chapter or Local Chamber of Commerce?
  • You can do Both However, before joining one or both, you should attend a couple meetings.
  • In both specific organization cases, the ∂ will have tremendous ∂ impact one’s experience.
  • And Finally...
  • To learn how to simplify the process of running your business visit us at....
  • www.FitsmallBusiness.com Thanks for watching