Guide to
Restaurant
Marketing
If you can successfully run a restaurant, with all its moving
parts, you can definitely run a successful marketing
campaig...
Guests in your restaurant are there to
buy, not browse. Make it easy for them
to spend their money, have a great
experienc...
menu
power tips5
Leader dots make your guest treat your
menu like a price list. They’ll immediately be
focused on price and select as such....
Doesn’t this: $ make you think of
money? Don’t make your guests
think of money. Your price should
say 13.99 instead of $13...
Descriptions sell:
!
“Our large, delicious
omelettes are prepared with
four farm fresh eggs, whipped
to fluffy perfection ...
Is the single most valuable piece
of real estate on your menu.
Research shows this is the first
place a guest’s eyes go. U...
In addition to great descriptions, pictures are critical to your success. Full color,
excellent food photography makes ite...
But the one I use was built from the ground up for restaurants, and to
which I track $5.8m in sales. They offer a complete...
Successful operators use their
walls, table tops, table tents, menu
inserts, bathroom stalls,
messaging on guest receipts ...
Training is the ultimate fulfillment of your
marketing promise.:
Your hosts, servers, bussers, prep and line cooks, chefs,...
Training is the ultimate fulfillment of your
marketing promise.:
They must know how to treat each guest with the utmost re...
Be sure to include at or near the top of your page, your:
• Physical address(es) with Google map
• Hours
• Menu
• Your pho...
Approximately 90% of customers are
influenced by online reviews.
Get Social Reviews Under Control
For restaurants, social media is a
necessary platform. A lot of
restaurants know that social media is
important, but don’t...
Getting the media to notice your restaurant
may seem difficult, but not if you follow this rule:
Always have the reporter ...
Dominos is great at branding.
They brand their pizza boxes,
the drivers’ cars, their t-shirts,
their visors. When it comes...
• What exactly do you want to advertise and why? Of course, the big
picture is your restaurant, but it’s important to be s...
Whether it’s the Super Bowl or the U.S. Open, if it’s a sporting event,
there’s likely to be a crowd of people who want to...
Remember the importance of your menu. It’s your number one most
strategic marketing tool. Don’t waste one more guest visit...
Click here to tweet
this presentation.
Join The Community:
www.FitSmallBusiness.com
See the full article here
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How To Market A Restaurant - Made Simple

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Want more customers for your restaurant? In this presentation we give you everything you need to know about marketing a restaurant.

Transcript of "How To Market A Restaurant - Made Simple"

  1. 1. Guide to Restaurant Marketing
  2. 2. If you can successfully run a restaurant, with all its moving parts, you can definitely run a successful marketing campaign. All you need is the right tools, and that’s what we’re here for. We’ll provide you with a comprehensive guide to restaurant marketing. Let’s start off with this declaration:
  3. 3. Guests in your restaurant are there to buy, not browse. Make it easy for them to spend their money, have a great experience and be profitable for you at the same time. The single most important restaurant marketing tool you have is Your Menu
  4. 4. menu power tips5
  5. 5. Leader dots make your guest treat your menu like a price list. They’ll immediately be focused on price and select as such. No. 1) No leader dots to Prices
  6. 6. Doesn’t this: $ make you think of money? Don’t make your guests think of money. Your price should say 13.99 instead of $13.99. No. 2) No $ signs.
  7. 7. Descriptions sell: ! “Our large, delicious omelettes are prepared with four farm fresh eggs, whipped to fluffy perfection then folded with locally sourced freshly prepared vegetables, hand- sliced meats and hand grated cheeses.” ! This is far better than, !“Four eggs, vegetables, meat and cheese.” No. 3)
  8. 8. Is the single most valuable piece of real estate on your menu. Research shows this is the first place a guest’s eyes go. Use the top right corner wisely to highlight and feature your highest profit items. The upper right hand corner No. 4)
  9. 9. In addition to great descriptions, pictures are critical to your success. Full color, excellent food photography makes items fly off your menu. Choose your most profitable or highest dollar contributors to feature with food close ups! No. 5) Pictures
  10. 10. But the one I use was built from the ground up for restaurants, and to which I track $5.8m in sales. They offer a completely FREE $5,000 90- Day Marketing Jump Start. There are many loyalty programs on the market
  11. 11. Successful operators use their walls, table tops, table tents, menu inserts, bathroom stalls, messaging on guest receipts and other tactics to communicate with guests while they are in your house. Every campaign you conduct can have an in-house component. Four Walls Marketing
  12. 12. Training is the ultimate fulfillment of your marketing promise.: Your hosts, servers, bussers, prep and line cooks, chefs, even the dishwashers must know what your brand is about and why guest service and an excellent experience count. They must know what to say, how to say it, when to say it.
  13. 13. Training is the ultimate fulfillment of your marketing promise.: They must know how to treat each guest with the utmost respect and courtesy and with the right attitude/approach for your brand.
  14. 14. Be sure to include at or near the top of your page, your: • Physical address(es) with Google map • Hours • Menu • Your phone number ! Build Your Website
  15. 15. Approximately 90% of customers are influenced by online reviews. Get Social Reviews Under Control
  16. 16. For restaurants, social media is a necessary platform. A lot of restaurants know that social media is important, but don’t know where to start. So, here’s the answer: Meet your guests where they are Facebook.
  17. 17. Getting the media to notice your restaurant may seem difficult, but not if you follow this rule: Always have the reporter and the audience’s goals in mind. Develop the relationship with your food reporter before you need a story, then tell a meaningful story when you do. ! Get Press
  18. 18. Dominos is great at branding. They brand their pizza boxes, the drivers’ cars, their t-shirts, their visors. When it comes to marketing, think like Dominos. Take Out and Delivery Advertisement
  19. 19. • What exactly do you want to advertise and why? Of course, the big picture is your restaurant, but it’s important to be specific about it. • Who is your target market and what are they interested in?
 Always have one, ideal customer in mind when you answer this question. Answer These Questions
  20. 20. Whether it’s the Super Bowl or the U.S. Open, if it’s a sporting event, there’s likely to be a crowd of people who want to watch it together. If applicable, be sure to incentivize it with special one-time deals, like .50¢ wings or $2 beers. Don’t Overlook Sporting Events
  21. 21. Remember the importance of your menu. It’s your number one most strategic marketing tool. Don’t waste one more guest visit without having a database building system in place. Train your associates to deliver an excellent guest experience. We hope this guide gives you the boost you need to start marketing your restaurant. In Closing
  22. 22. Click here to tweet this presentation. Join The Community: www.FitSmallBusiness.com See the full article here
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