Recipe For Success
Most white collar business professionals
use LinkedIn and list their
current and past positions on
This makes it easy to locate, keep in touch with,
and form relationships with your existing and
Here is a step-by-step overview of how to start generating
business from LinkedIn today.
Your LinkedIn Profile For
Once people find your profile, you want them to be
You want your profile to be
easy for people to find.
Much of the networking you do via LinkedIn will be through your personal
How To Make Your LinkedIn
Profile Easy To Find?
The most important things you can do when
setting up your profile to make it easy to find are:
1. Complete all sections of the profile;
2. Use the terms that people use when searching for
your products and services throughout your profile.
If you look at my profile you will find words like small business,
online marketing, and sales sprinkled throughout the different
This is because I want my profile to rank highly when people search LinkedIn,
Google, and other search engines for those terms.
You’ll want to make sure it impresses your existing and
potential customers when they find it. You do this by having:
How To Make Sure Your
Profile Is Setup To Impress
A strong headline
That highlights why your potential customers
should want to connect with you.
That acts as an elevator pitch, and backs up
Erica Swallow has a great article on how to write a great
LinkedIn summary. You can see my LinkedIn summary here.
A well crafted
That lists each of your positions, along with a
summary that focuses skills and attributes your
customers care about.
A well managed skills
When you connect with people on LinkedIn, they
have the ability to endorse you for specific skills.
A well managed skills
Set this up yourself so that people
are asked to endorse you for the
skills that are relevant to your
If there are already skills listed, then replace
non-relevant skills with those that you want to
be known for.
Keep in mind:
That the more complete your
profile, the better the chances
are that it will rank highly.
Under “manage public profile
settings” you have the ability to
change your profile. Try and use your
primary keyword in the link. For
example, I changed my link to:
Why You Want As Many As Possible
You want to have as many connections as possible on
LinkedIn for the following reasons:
you connect to someone you
can see who they are
This is powerful for identifying other
potential customers and getting an
introduction from your existing contact
when you do.
with people that you are
connected to, it makes it
easier for them to find you.2When
the changes your
connections make to their profile
and the content and other
updates that they share.3You See
This makes it easier to keep up to date on
what is happening with your current and
potential customers, and other business
see the changes you make to your
profile and updates that you share.
This helps keep your business at the forefront with your
network. It also allows you to establish yourself as a thought
leader in the space.
and show you all the people you know
who are already on LinkedIn.
This saves a lot of time and
effort vs. searching them
out one by one.
scan your email
If you are already a LinkedIn member and want to enable this
feature, you do so by clicking the head with a plus sign beside
it in the upper right hand corner of the window. It looks like
Once you have connected to a few people, you will get
recommendations for other people you already know and should
but do not have a concrete relationship with.
people You have met
LinkedIn is a great way to turn people you have met briefly, into solid
business contacts. An example would would be people who you met
at a tradeshow.
Once connected you can start
following their activity on
When they have a birthday or
update their profile with a
promotion or job change that
information will show up in your
They will also see your updates in their LinkedIn newsfeed; keeping
your business at the forefront with these potential prospects as well.
As A Thought Leader In Your Space
Through its LinkedIn Pulse
program, the LinkedIn team has
signed up some impressive
These include thought leaders in specific industries
and Fortune 500 CEO’s. Even President Obama
now writes for the LinkedIn Pulse program.
LinkedIn will make news recommendations
tailored to your background and industry.
Based on your profile,
This has made the LinkedIn Newsfeed the go-to spot, not only to keep
up with people in your network, but also to stay on top of and learn
about trends affecting your industry.
This includes blog posts you have made elsewhere and other articles
and resources you think your network will benefit from.
you can share content from
other sites on LinkedIn.
Keep in mind when sharing content; personal changes, which are
important to you, are not likely important or interesting to your
Think about your
target client.Who are they and what do they care about? What information is
going to be interesting to them? How can you help them stay
informed on the topics they care about? How can you help them
People are coming to
LinkedIn to network and
learn, not to be sold to.
A good rule of thumb is that you should
be sharing 4 pieces of interesting/
educational content for every one share
that is promotional in nature.
On the status updates and
articles that others in your
network are sharing.
When you do they receive a notification, which makes this
another easy way to stay at the forefront with your contacts.
Business owners can set up a company page for their
business. As with LinkedIn profiles, when you
“connect” with a company page, updates made to that
page will show up in your newsfeed.
On LinkedIn Company Pages
This is a great way to keep on top of what is happening with the
businesses you are targeting.
When someone writes a recommendation for
you through LinkedIn, and you approve the
recommendation, it shows on your profile.
This is a powerful way to add additional credibility to your profile
when prospects visit. Here is a great article from Laura
Rubinstein about recommendations.
Set Up Your
LinkedIn company pages allow you to post updates
about your company, job openings you have available,
and share industry related news and education.
As with LinkedIn profiles, company pages show up in LinkedIn
searches, as well as when people search Google and other
People to follow your page is another great way to
keep your company at the forefront with your current
and potential customers.
Setting up and
Setting up your page is simple and straightforward. Just
click the Interests tab at the top of the page:
For more tips on how to get the most out of your LinkedIn
company page, see this article by Susan Gunelius at forbes.com.
In LinkedIn Communities + Setup Your Own Group
There are over 1 Million groups on LinkedIn. Odds are there is at least
one that is specifically devoted to the industry you serve and the topics
that your potential clients are interested in.
answers to questions.
People use LinkedIn groups to find
When you post in a group, anyone who views the discussion sees
To peoples questions and leaving
well thought out comments in
community discussions are great
ways to showcase your expertise.
your own LinkedIn Group requires a lot of time
and effort, I recommend starting with all the
other things you can do on LinkedIn first.
Because setting up
If and when you are ready to setup your own group, see this
article from Melonie Dodaro at TopDogSocialMedia.com.
Premium & LinkedIn Ads
Everything that we have discussed up to this
point is 100% free.
If you want to put the already highly powerful networking capabilities
of LinkedIn on steroids, then you should consider LinkedIn’s
Premium service and advertising on LinkedIn.
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