How To Choose The Best Social Network For Your Business
Upcoming SlideShare
Loading in...5
×
 

How To Choose The Best Social Network For Your Business

on

  • 3,194 views

Want to know what the best social network is for your business but not sure where to start? Here is a step by step overview of how to choose the right social network for your business.

Want to know what the best social network is for your business but not sure where to start? Here is a step by step overview of how to choose the right social network for your business.

Statistics

Views

Total Views
3,194
Views on SlideShare
2,956
Embed Views
238

Actions

Likes
4
Downloads
265
Comments
1

5 Embeds 238

http://fitsmallbusiness.com 217
http://www.typepad.com 9
http://www.michelemmartin.com 6
http://davidwaring.staging.wpengine.com 4
https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How To Choose The Best Social Network For Your Business How To Choose The Best Social Network For Your Business Presentation Transcript

  • The Best How To Choose Social Network For Your Business
  • Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram Who Uses It? 66% of internet users. Men and women, all incomes, and ages. 20% of internet users. Primarily white collar professionals. 16% of internet users. Young and educated audience. 12% of the internet users, Primarily younger women. 12% of the internet users. Primarily younger than 30.
  • Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram What do they primarily use it for? Keeping in touch with friends and family. Sharing interesting and entertaining content. For business networking and as an online resume and rolodex. Sharing/ reading links to news articles and other content; opinions, reactions to live events, personal messages Keeping track of images they have found that are related to a specific topic or project. Sharing their original photos and videos with friends and followers.
  • Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram What types of businesses succeed there? Local businesses and large business-to- consumer businesses. Businesses that sell to other businesses and business professionals. Big brands, businesses with a young, tech savvy customer base. Businesses that sell to a younger female audience and whose products are represented well, visually. Businesses targeting young consumers.
  • Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram How do businesses use it? Small businesses connect with clients in their local community. Big businesses build their brand amoung individual consumers and seem more “human”. Business networking, getting warm intro’s to cold leads, participating in industry specific groups to showcase expertise, figuring out who you need to speak to at a specific business. To interact directly with their client base by providing useful/ interesting content, answer questions, and responding to compliments and complaints. To create boards with images of their products as well as images that fit within the theme of their business. To communicate with their existing and potential customers in a visual way.
  • Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram Example of a successful business Toll Booth Saddle Shop Check your network for those sharing updates and participating in groups. @hamptonco ffee popcosmo ibiscycles
  • Social Networks In Detail
  • Uses Facebook? Here is a breakdown from a recent Pew study, which gives more detail on just how broad Facebook’s reach is: Who
  • Use Facebook For People use Facebook to keep up-to- date on the happenings with their friends and family. What People
  • Businesses Use Facebook By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages. How
  • Businesses Use Facebook By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages. How Click Here Learn How To Setup A Facebook Page
  • “Facebook Fan”. When people“like” your page, they become your
  • “Facebook Fan”. When people“like” your page, they become your Click Here Learn How To Get Likes
  • While you can market on Facebook, you need to develop a casual relationship with your fans first. To do this, most Facebook experts recommend following the 80/20 rule.
  • 80/20 rule. Then you can start sprinkling in sales messages as well for the other 20%. Spend 80% of your time on Facebook Posting entertaining, useful, or otherwise interesting content. Once your fans begin to interact with your content,
  • Types of Businesses Facebook Works For Since Facebook is a casual network, businesses that want to build a relationship with consumers in their local market and those that cater directly to consumers.
  • Uses Twitter? In comparison to Facebook, Twitter has a much smaller user base that is generally younger and more educated. Who
  • Use Twitter For People use Twitter as a way to share pictures and 140 character messages with their friends and followers. I personally follow hundreds of people on Twitter and it’s a great way to keep up with the small business space. What People
  • You can keep up with a wide variety of topics on Twitter. If you are in a business that needs to be “in” with tech savvy users or journalists. Twitter is also a great way to interact with those people. Businesses Use Twitter How
  • Twitter works best for big brands and companies that focus on tech savvy users. If you are a local brick and mortar business, then Twitter is likely not the social network that is going to get you the most bang for your buck. Twitter Works For Types of Businesses
  • Uses LinkedIn? Unlike Facebook and Twitter, which aim to serve the general population, LinkedIn is aimed exclusively at professionals. As a result, LinkedIn’s user base consists mainly of people in their 20’s and above, with average annual incomes higher than $30,000. Who
  • Use LinkedIn For LinkedIn is one part online resume builder, one part global networking event, one part online forum, and one part online Rolodex. What People
  • LinkedIn is awesome for connecting with business professionals directly. Businesses Use LinkedIn Once you have connected with someone on LinkedIn, messages that you send them show up in their email. How
  • LinkedIn is awesome for connecting with business professionals directly. Businesses Use LinkedIn Once you have connected with someone on LinkedIn, messages that you send them show up in their email. How Click Here Learn How To Get Clients From LinkedIn
  • LinkedIn also allows you to see who the people that you are connected to are connected to. This makes it a great way to see who you and your target customer know in common and to get warm introductions to cold leads.
  • There are many industry specific groups on LinkedIn People go there to ask and answer questions and share industry information. This can be a great place to showcase your expertise and find customers who are directly interested in your product or service.
  • Because most white collar professionals are on LinkedIn, it is also awesome for recruiting and hiring.
  • LinkedIn Works For LinkedIn should be the first network businesses that sell to other businesses and business professionals focus on. Types of Businesses
  • LinkedIn Works For LinkedIn should be the first network businesses that sell to other businesses and business professionals focus on. Types of Businesses Click Here Get 25 LinkedIn Marketing Tips
  • Uses Pinterest? Unlike other social networks, which have a fairly even balance between male and female users, Pinterest is predominantly used by women. Even amongst women, young women are the most likely to use the service regularly. Who
  • Use Pinterest For Pinterest is a very visual social network that is based around sharing high-quality pictures. Most users “pin” and “repin” pictures that others create, rather than storing and sharing their own content. Users often create “boards”, which are groups of images around a specific theme. What People
  • Businesses Use Pinterest Businesses use Pinterest to share pictures of their products and services directly, and to curate photos that are related to their business. How
  • As an example, If you made wedding dresses, you might have a board that has your wedding dresses.
  • Pinterest Works For Pinterest works best for products and services geared towards young women. Pinterest is also best suited to businesses that can take advantage of the visual impact of Pinterest, by highlighting their products or services in photos. Types of Businesses
  • Uses Instagram Instagram is a photo sharing social network that is extremely popular with young people. As the Pew study found, people under 29 are more than 4 times more likely to use Instagram than those 30 and above. Who
  • Use Instagram For People primarily use Instagram on their phones, to share original photos and videos with their friends and followers. You can share these photos directly through the Instagram app or post them on Facebook, Twitter, or a number of other social networks. What People
  • Businesses Use Instagram Businesses use Instagram to communicate with their followers in a visual way, much like Pinterest. Unlike Pinterest, however, Instagram users are generally not organizing images around a specific theme. How
  • In addition to posting pictures of their products and services, businesses will use Instagram to They do this by posting pictures of employees, events, and office space. show their company culture.
  • It can be a great add-on network. Instead of posting pictures directly to Facebook or Twitter, post them to Instagram and have them feed into your Twitter and/or Facebook accounts. Because Instagram automatically integrates with Twitter and Facebook,
  • The Bottom Line
  • If you sell to individual clients start with Facebook.
  • If you sell to individual clients start with Facebook. Click Here Get Our Free Facebook Guide
  • If you sell to businesses start with LinkedIn.
  • If you sell to businesses start with LinkedIn. Click Here Get Our Free LinkedIn Guide
  • If your client base is made up of a lot of young people, then also consider adding Instagram.
  • If your products or services are primarily for women then consider adding Pinterest.
  • Click here to tweet this presentation. Join The Community: www.FitSmallBusiness.com See the full article here