The Best
How To
Choose
Social Network
For Your Business
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Who Uses
It?
66% of
internet
users. Men
and women,
al...
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
What do
they
primarily
use it for?
Keeping in
touch w...
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
What types
of
businesses
succeed
there?
Local
busines...
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
How do
businesses
use it?
Small
businesses
connect wi...
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Example of
a
successful
business
Toll Booth
Saddle Sh...
Social
Networks In
Detail
Uses Facebook?
Here is a breakdown from a
recent Pew study, which gives
more detail on just how broad
Facebook’s reach is:...
Use Facebook For
People use Facebook to keep up-to-
date on the happenings with their
friends and family.
What People
Businesses
Use Facebook
By setting up a Facebook page, small businesses can have a
presence on Facebook where they can sha...
Businesses
Use Facebook
By setting up a Facebook page, small businesses can have a
presence on Facebook where they can sha...
“Facebook Fan”.
When people“like”
your page, they become your
“Facebook Fan”.
When people“like”
your page, they become your
Click Here
Learn How To Get Likes
While you can market on Facebook, you
need to develop a casual relationship
with your fans first.
To do this, most Faceboo...
80/20 rule.
Then you can start sprinkling in sales
messages as well for the other 20%.
Spend 80% of your time on Facebook
...
Types of
Businesses
Facebook Works For
Since Facebook is a casual network,
businesses that want to build a relationship
wi...
Uses Twitter?
In comparison to Facebook,
Twitter has a much smaller
user base that is generally
younger and more educated....
Use Twitter For
People use Twitter as a
way to share pictures and
140 character messages
with their friends and
followers....
You can keep up with a wide variety of topics on Twitter. If
you are in a business that needs to
be “in” with tech savvy u...
Twitter works best for big brands and companies that
focus on tech savvy users. If you are a local brick
and mortar busine...
Uses LinkedIn?
Unlike Facebook and Twitter,
which aim to serve the general
population, LinkedIn is aimed
exclusively at pr...
Use LinkedIn For
LinkedIn is one part online
resume builder, one part
global networking event, one
part online forum, and ...
LinkedIn is awesome for connecting with
business professionals directly.
Businesses Use LinkedIn
Once you have connected w...
LinkedIn is awesome for connecting with
business professionals directly.
Businesses Use LinkedIn
Once you have connected w...
LinkedIn also allows you to see who
the people that you are connected
to are connected to.
This makes it a great way to se...
There are many industry specific groups on LinkedIn
People go there to ask and answer questions and share industry
informa...
Because most white collar professionals are on
LinkedIn, it is also awesome for recruiting
and hiring.
LinkedIn Works For
LinkedIn should be the first network businesses that
sell to other businesses and business professional...
LinkedIn Works For
LinkedIn should be the first network businesses that
sell to other businesses and business professional...
Uses Pinterest?
Unlike other social networks,
which have a fairly even
balance between male and
female users, Pinterest is...
Use Pinterest For
Pinterest is a very visual social
network that is based around sharing
high-quality pictures. Most users...
Businesses Use Pinterest
Businesses use Pinterest to share
pictures of their products and
services directly, and to curate...
As an example,
If you made wedding
dresses, you might
have a board that has
your wedding
dresses.
Pinterest Works For
Pinterest works best for products
and services geared towards
young women. Pinterest is also
best suit...
Uses Instagram
Instagram is a photo sharing
social network that is
extremely popular with young
people. As the Pew study
f...
Use Instagram For
People primarily use Instagram on
their phones, to share original
photos and videos with their friends
a...
Businesses Use Instagram
Businesses use Instagram to
communicate with their followers in a
visual way, much like Pinterest...
In addition to posting pictures of their products
and services, businesses will use Instagram to
They do this by posting p...
It can be a great add-on network. Instead of posting pictures
directly to Facebook or Twitter, post them to Instagram and ...
The Bottom Line
If you sell to
individual clients
start with
Facebook.
If you sell to
individual clients
start with
Facebook.
Click Here
Get Our Free Facebook Guide
If you sell to
businesses
start with
LinkedIn.
If you sell to
businesses
start with
LinkedIn.
Click Here
Get Our Free LinkedIn Guide
If your client base is made
up of a lot of young people,
then also
consider
adding
Instagram.
If your products or
services are primarily for
women then
consider
adding
Pinterest.
Click here to tweet
this presentation.
Join The Community:
www.FitSmallBusiness.com
See the full article here
How To Choose The Best Social Network For Your Business
How To Choose The Best Social Network For Your Business
How To Choose The Best Social Network For Your Business
How To Choose The Best Social Network For Your Business
How To Choose The Best Social Network For Your Business
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How To Choose The Best Social Network For Your Business

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Want to know what the best social network is for your business but not sure where to start? Here is a step by step overview of how to choose the right social network for your business.

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How To Choose The Best Social Network For Your Business

  1. 1. The Best How To Choose Social Network For Your Business
  2. 2. Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram Who Uses It? 66% of internet users. Men and women, all incomes, and ages. 20% of internet users. Primarily white collar professionals. 16% of internet users. Young and educated audience. 12% of the internet users, Primarily younger women. 12% of the internet users. Primarily younger than 30.
  3. 3. Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram What do they primarily use it for? Keeping in touch with friends and family. Sharing interesting and entertaining content. For business networking and as an online resume and rolodex. Sharing/ reading links to news articles and other content; opinions, reactions to live events, personal messages Keeping track of images they have found that are related to a specific topic or project. Sharing their original photos and videos with friends and followers.
  4. 4. Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram What types of businesses succeed there? Local businesses and large business-to- consumer businesses. Businesses that sell to other businesses and business professionals. Big brands, businesses with a young, tech savvy customer base. Businesses that sell to a younger female audience and whose products are represented well, visually. Businesses targeting young consumers.
  5. 5. Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram How do businesses use it? Small businesses connect with clients in their local community. Big businesses build their brand amoung individual consumers and seem more “human”. Business networking, getting warm intro’s to cold leads, participating in industry specific groups to showcase expertise, figuring out who you need to speak to at a specific business. To interact directly with their client base by providing useful/ interesting content, answer questions, and responding to compliments and complaints. To create boards with images of their products as well as images that fit within the theme of their business. To communicate with their existing and potential customers in a visual way.
  6. 6. Social Network Summary Facebook LinkedIn Twitter Pinterest Instagram Example of a successful business Toll Booth Saddle Shop Check your network for those sharing updates and participating in groups. @hamptonco ffee popcosmo ibiscycles
  7. 7. Social Networks In Detail
  8. 8. Uses Facebook? Here is a breakdown from a recent Pew study, which gives more detail on just how broad Facebook’s reach is: Who
  9. 9. Use Facebook For People use Facebook to keep up-to- date on the happenings with their friends and family. What People
  10. 10. Businesses Use Facebook By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages. How
  11. 11. Businesses Use Facebook By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages. How Click Here Learn How To Setup A Facebook Page
  12. 12. “Facebook Fan”. When people“like” your page, they become your
  13. 13. “Facebook Fan”. When people“like” your page, they become your Click Here Learn How To Get Likes
  14. 14. While you can market on Facebook, you need to develop a casual relationship with your fans first. To do this, most Facebook experts recommend following the 80/20 rule.
  15. 15. 80/20 rule. Then you can start sprinkling in sales messages as well for the other 20%. Spend 80% of your time on Facebook Posting entertaining, useful, or otherwise interesting content. Once your fans begin to interact with your content,
  16. 16. Types of Businesses Facebook Works For Since Facebook is a casual network, businesses that want to build a relationship with consumers in their local market and those that cater directly to consumers.
  17. 17. Uses Twitter? In comparison to Facebook, Twitter has a much smaller user base that is generally younger and more educated. Who
  18. 18. Use Twitter For People use Twitter as a way to share pictures and 140 character messages with their friends and followers. I personally follow hundreds of people on Twitter and it’s a great way to keep up with the small business space. What People
  19. 19. You can keep up with a wide variety of topics on Twitter. If you are in a business that needs to be “in” with tech savvy users or journalists. Twitter is also a great way to interact with those people. Businesses Use Twitter How
  20. 20. Twitter works best for big brands and companies that focus on tech savvy users. If you are a local brick and mortar business, then Twitter is likely not the social network that is going to get you the most bang for your buck. Twitter Works For Types of Businesses
  21. 21. Uses LinkedIn? Unlike Facebook and Twitter, which aim to serve the general population, LinkedIn is aimed exclusively at professionals. As a result, LinkedIn’s user base consists mainly of people in their 20’s and above, with average annual incomes higher than $30,000. Who
  22. 22. Use LinkedIn For LinkedIn is one part online resume builder, one part global networking event, one part online forum, and one part online Rolodex. What People
  23. 23. LinkedIn is awesome for connecting with business professionals directly. Businesses Use LinkedIn Once you have connected with someone on LinkedIn, messages that you send them show up in their email. How
  24. 24. LinkedIn is awesome for connecting with business professionals directly. Businesses Use LinkedIn Once you have connected with someone on LinkedIn, messages that you send them show up in their email. How Click Here Learn How To Get Clients From LinkedIn
  25. 25. LinkedIn also allows you to see who the people that you are connected to are connected to. This makes it a great way to see who you and your target customer know in common and to get warm introductions to cold leads.
  26. 26. There are many industry specific groups on LinkedIn People go there to ask and answer questions and share industry information. This can be a great place to showcase your expertise and find customers who are directly interested in your product or service.
  27. 27. Because most white collar professionals are on LinkedIn, it is also awesome for recruiting and hiring.
  28. 28. LinkedIn Works For LinkedIn should be the first network businesses that sell to other businesses and business professionals focus on. Types of Businesses
  29. 29. LinkedIn Works For LinkedIn should be the first network businesses that sell to other businesses and business professionals focus on. Types of Businesses Click Here Get 25 LinkedIn Marketing Tips
  30. 30. Uses Pinterest? Unlike other social networks, which have a fairly even balance between male and female users, Pinterest is predominantly used by women. Even amongst women, young women are the most likely to use the service regularly. Who
  31. 31. Use Pinterest For Pinterest is a very visual social network that is based around sharing high-quality pictures. Most users “pin” and “repin” pictures that others create, rather than storing and sharing their own content. Users often create “boards”, which are groups of images around a specific theme. What People
  32. 32. Businesses Use Pinterest Businesses use Pinterest to share pictures of their products and services directly, and to curate photos that are related to their business. How
  33. 33. As an example, If you made wedding dresses, you might have a board that has your wedding dresses.
  34. 34. Pinterest Works For Pinterest works best for products and services geared towards young women. Pinterest is also best suited to businesses that can take advantage of the visual impact of Pinterest, by highlighting their products or services in photos. Types of Businesses
  35. 35. Uses Instagram Instagram is a photo sharing social network that is extremely popular with young people. As the Pew study found, people under 29 are more than 4 times more likely to use Instagram than those 30 and above. Who
  36. 36. Use Instagram For People primarily use Instagram on their phones, to share original photos and videos with their friends and followers. You can share these photos directly through the Instagram app or post them on Facebook, Twitter, or a number of other social networks. What People
  37. 37. Businesses Use Instagram Businesses use Instagram to communicate with their followers in a visual way, much like Pinterest. Unlike Pinterest, however, Instagram users are generally not organizing images around a specific theme. How
  38. 38. In addition to posting pictures of their products and services, businesses will use Instagram to They do this by posting pictures of employees, events, and office space. show their company culture.
  39. 39. It can be a great add-on network. Instead of posting pictures directly to Facebook or Twitter, post them to Instagram and have them feed into your Twitter and/or Facebook accounts. Because Instagram automatically integrates with Twitter and Facebook,
  40. 40. The Bottom Line
  41. 41. If you sell to individual clients start with Facebook.
  42. 42. If you sell to individual clients start with Facebook. Click Here Get Our Free Facebook Guide
  43. 43. If you sell to businesses start with LinkedIn.
  44. 44. If you sell to businesses start with LinkedIn. Click Here Get Our Free LinkedIn Guide
  45. 45. If your client base is made up of a lot of young people, then also consider adding Instagram.
  46. 46. If your products or services are primarily for women then consider adding Pinterest.
  47. 47. Click here to tweet this presentation. Join The Community: www.FitSmallBusiness.com See the full article here
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