How To Choose A Location For Your Store or Restaurant

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In today's presentation we continue our series on how to start a successful business, with a look at how to choose the perfect location for your store or restaurant.

In today's presentation we continue our series on how to start a successful business, with a look at how to choose the perfect location for your store or restaurant.

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Transcript

  • 1. Choosing A Business Location by FitSmallBusiness.com
  • 2. 1. Area 2. Access 3. Noticeability 4. Surrounding Neighborhood
  • 3. Area
  • 4. Can the geographic location support your business?
  • 5. Think of your business’s area as how far people drive to go to the grocery store in your city.
  • 6. Ask the following questions...
  • 7. How many people live there?
  • 8. Are they your target customers?
  • 9. Do they spend money locally?
  • 10. What does the competition in the area look like?
  • 11. Access
  • 12. Big Cities = Foot Traffic Public Transport &
  • 13. In smaller cities and suburbs its all about the car.
  • 14. Don’t forget about parking.
  • 15. Noticeability
  • 16. 2 Types
  • 17. Proximity (Customers notice you because they are going to a nearby location)
  • 18. Drive By (They drive by your store and notice your signage or window display)
  • 19. Surrounding Area
  • 20. Do you want to be close or far from the competition?
  • 21. With higher priced items like cars you want to be close to the competition. (Click here to learn why)
  • 22. You may also want to be close to businesses that compliment yours. (Like putting a restaurant close to a movie theater)
  • 23. And Finally...
  • 24. For more great how to articles on how to start and run a successful business visit us at....
  • 25. www.FitsmallBusiness.com (Thanks for watching)
  • 26. www.FitsmallBusiness.com (Thanks for watching)
  • 27. www.FitsmallBusiness.com (Thanks for watching)