25 Facebook Marketing Tips For Small Business Owners
for Small Business
If you’re only aware of the
of FacebookI’ve compiled a list of Facebook
marketing tips to help you create a
valuable Facebook page for your
business, so that you can start
promoting your products and
services to a wider audience.
1)How to Create a
Business Facebook Page
By David Waring. Once you realize the value of being on Facebook, it’s
time to create your own business page on Facebook. It may seem
intimidating initially, but in this tutorial, I walk you through all of the
steps necessary to create a professional Facebook business page.
2)How to Optimize Your
Facebook News Feed Presence
By Issie Lapowsky. Conventional wisdom says that you should lead with
a statement and follow with a question to engage the reader. On
Facebook, flip that around, and lead with the question. It’ll get the
3)10 Ways to Build Your Business
with a Blog
By Scott Ayres. All of us want to create a huge fan base on Facebook,
but it definitely ain’t easy. Scott’s article gives some pointers on how to
create the perfect environment for growing your fans. He also shares
some Facebook status ideas to solicit engagement from fans.
4)By Kevan Lee. Facebook has a dark side. It’s mysterious algorithm
makes it difficult for many businesses on Facebook to reach all of their
fans. If you want to avoid paying for your reach, and prefer the
organic approach, then you definitely need to read this article.
The Complete Guide to Growing
Your Organic Facebook Reach
5)10 Facebook Ads You Should
Be running Right Now
By Francisco Rosales. Ever wonder what type of ads are most effective
on Facebook? Francisco breaks it down into 10 easily digestible types.
There’s also advice on how to target specific audiences for a desired
6)6 Ways to Promote Your
New Facebook Page
By Leanne Kennis. Leanne shares 6 easy ways to get your Facebook
page in front of more eyeballs. Sometimes, it’s as simple as sharing
with your friends and family, or putting your Facebook information on
your business card. Promote yourself shamelessly.
7) 5 Facebook Business Page
Check Up Tips
By Laura Tate. Take the opportunity to create a vanity URL. Instead of a
random stream of numbers and letters, your Facebook URL will read:
8)Get More Facebook Likes
Free for Your Facebook Page
Another one by me. Along with fans, you definitely want to get likes. Be
aware that Facebook marketing requires active participation. You can’t
expect for users to like your page if you’re only remotely involved.
9)How to Run a Facebook
Running a contest on Facebook is a great way to publicize your
business. If done correctly, you’ll walk away with more likes, more fans,
and more email subscribers. Consider the contest prize as part of your
marketing campaign. It will, after all, garner you lots of engagement.
10)The Right Way to Offer A
Coupon on Facebook
By Andrew Samuelsen. Coupons are a great way for your business to
advertise a specific product or service. It entices the customer into
trying your product or service at a discounted rate in the hopes of
converting that customer into a loyal one.
11)How to Offer a Coupon for
Becoming a Facebook Fan
By Michael Cox. This is more of a tutorial on how to create
a coupon in Facebook. It’s helpful and to the point.
12)5 Ways to Offer Social Customer
Service with Facebook
By Jim Belosic. Facebook is the most popular social network, and it’s
highly likely that some of your customers use this service daily. If you
have a social presence on Facebook, you should definitely use it to
strengthen your customer relationships.
13)Your Profile Pic is Way More
Important than Your Cover Photo
By Scott Ayres. When designing your Facebook business page, pay
special attention to your profile picture. It’s the most important picture
of your business because it’s what shows up in news feeds.
14)Facebook Page Design Best
Practices: A Cheat Sheet
By Sarah Matista. Sarah discusses the best ways for creating a
professional and customized Facebook page. She includes the sizes of
various elements, and how they function within your business page.
15) 5 Facebook Apps that Any
Business Can Use Right Now
By Chelsea Hejny. Use apps to help you create the perfect user
experience on your Facebook page. The 5 apps listed in this article
can assist any business, whether you’re providing lawn care or selling
16)How to Use Facebook Insights
By Jon Loomer. Use Facebook’s analytics to determine what’s working
and what isn’t. Jon gets specific about how to track your business
performance on Facebook. One of the features I’m most excited about
17)All Facebook Image Dimensions:
Timeline, Posts, Ads
By Jon Loomer. Another gem by Jon! When you’re in the process of
designing your facebook page, you need to know the exact dimensions
for optimal images. Look no further than this article. Jon goes into
every type of configuration from Facebook. It’s worth the click.
18)7 Deadly Facebook Sins Your
Followers Will Not Forgive
By Dana Kilroy. This tongue-in-cheek infographic lists seven
unforgivable mistakes many businesses make when trying to engage
their customers. Avoid these “sins” at all cost.
19)Custom Scheduling: The Easiest Way
to Schedule Your Social Media Updates
By Leo Widrich. To be successful on Facebook, you must be active.
But, how do you maintain an active profile on social media while still
taking care of your businesses? If you don’t have the budget for a
dedicated social media expert, Buffer App is the next best thing.
20)“Like Us” vs. “Find Us”
By John Trader. Have you pondered what wording to use when
advertising your Facebook page to your customers? John has a
thought-provoking analysis of what like vs. find can do for your
21) 26 Ways to Engage Your
Fans on Facebook
By Debbie Hemley. Debbie goes in depth about the different methods
you can use to engage your customers. Whether it’s with apps or
images, you can and should try different methods to reach your
22)How to: Like a Facebook
Page Via Text Message
By Michele Weisman. For customers who are shopping inside of your
business, get them to your Facebook page, too. The easiest way to do
this is by offering a mobile code. When users send a text message,
they automatically like your page.
23)How to Create Facebook
Posts that Go Massively Viral
By Samatha Felix. It’s an oldie but a goodie. Everyone wants to creates
posts that are wildly popular and garner tons of likes and fans. This
article discusses important elements that go into viral Facebook posts,
and how you can recreate it with your business.
24)How to Optimize Your Fan Page
for Graph Search in 6 Easy Steps
By Scott Ayres. As a local business, you should utilize Facebook’s
graph search to get make local customers aware of you. Scott shows
you how easy it is to set up and use graph search.
25)4 Facebook Mobile Marketing
Tips for Small Businesses
By Danielle Cormier. Mobile users are not a passing fad, it’s the way of
the future. Get ahead of the curve by implementing mobile marketing
on your business Facebook page. Danielle shows you how to create an
effective mobile campaign.
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