Dominate Google in 2014 and Beyond (Back to the Future Style)

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  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
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  • To do this, become a popular author- write great content on great websites and become popular on Google +
  • Dominate Google in 2014 and Beyond (Back to the Future Style)

    1. 1. DOMINATE GOOGLE IN 2014 AND BEYOND Chris Kilbourn VP of Strategy Fit Marketing http://bit.ly/dominate-google-in-2014-and-beyond
    2. 2. MANY SEOs DIDN’T LISTEN
    3. 3. NOW, THEY’RE LISTENING
    4. 4. GOING BACK TO THE BASICS START WITH THE END IN MIND •Sales •Leads •Referrals •Repeat Purchases •Brand Sentiment & Awareness
    5. 5. IMAGINE WE INVENTED THIS
    6. 6. KNOW YOUR CUSTOMER
    7. 7. CREATE LOVABLE STUFF
    8. 8. MOVING BACK TO THE PRESENT CREATE WORLD-CLASS CONTENT BUILD RELATIONSHIPS w/ 800 lb Gorillas REPAIR PAST MISTAKES MOVING FORWARD2014 TRENDS
    9. 9. CREATE WORLD-CLASS CONTENT
    10. 10. 1. Find Content Opportunities
    11. 11. 2. Creating World-Class Content
    12. 12. 3. Promote World-Class Content
    13. 13. BUILD RELATIONSHIPS WITH 800 lb. GORILLAS
    14. 14. 1. Collect information
    15. 15. 2. Measure Authority with Moz
    16. 16. 3. Manage Outreach in BuzzStream
    17. 17. 4. Send and A/B Test Your Emails • • • • • • • • Open-worthy title Friendly & fun intro Personalised reference Compliment Brief purpose of email Call to action Targeted and to the point No links or spam
    18. 18. REPAIRING PAST MISTAKES
    19. 19. 1. Check for Penalties
    20. 20. 2. Assess Your Risk
    21. 21. 3. Remove & Disavow Bad Links
    22. 22. MOVING FORWARD2014 TRENDS
    23. 23. 1. Mobile Optimization
    24. 24. 2. Social Signals
    25. 25. 3. Schema Markup & Rich Snippets Do this.
    26. 26. 4. Authorship Metrics (Author Rank)
    27. 27. Chris Kilbourn | @chriskilbourn chris.kilbourn@fitmarketing.com http://bit.ly/dominate-google-in-2014-and-beyond

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