Abe's presenation

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Abe's presenation

  1. 1. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound
  2. 2. Abe Niederhauser
  3. 3. • 1 Billion unique people used YouTube each month. • 100 hours of video are uploaded each minute on YouTube. • 2nd most used search engine (after Google)
  4. 4. “Orabrush’s use of YouTube may be more impressive than say Pepsi or Old Spice…” 249 million views 151 million views 42 million views 1/5 the views at 1/100 the budget! As of Jan 2014
  5. 5. YouTube Marketing Funnel VIDEO WEBSITE CHECKOUT VIRALITY & LONG TERM ENGAGEMENT
  6. 6. Orapup Daily Revenue & Ad Spend $16,000 Revenue Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Indiegogo Era
  7. 7. Demographic Breakout B Orapup Daily Revenue & Ad Spend $16,000 Revenue Thanksgiving Broaden Targeting Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Launch With Fans Video Variations Devin’s Video Trippy Video Thumbnail Testing Indiegogo Era Site Variations B Demographic Breakout A Site Variations A New Website Amazon Checkout
  8. 8. • 55 conversion video variations. • 245 landing page variations. • 46 different price points.
  9. 9. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound

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