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Abe's presenation

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Transcript

  • 1. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound
  • 2. Abe Niederhauser
  • 3. • 1 Billion unique people used YouTube each month. • 100 hours of video are uploaded each minute on YouTube. • 2nd most used search engine (after Google)
  • 4. “Orabrush’s use of YouTube may be more impressive than say Pepsi or Old Spice…” 249 million views 151 million views 42 million views 1/5 the views at 1/100 the budget! As of Jan 2014
  • 5. YouTube Marketing Funnel VIDEO WEBSITE CHECKOUT VIRALITY & LONG TERM ENGAGEMENT
  • 6. Orapup Daily Revenue & Ad Spend $16,000 Revenue Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Indiegogo Era
  • 7. Demographic Breakout B Orapup Daily Revenue & Ad Spend $16,000 Revenue Thanksgiving Broaden Targeting Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Launch With Fans Video Variations Devin’s Video Trippy Video Thumbnail Testing Indiegogo Era Site Variations B Demographic Breakout A Site Variations A New Website Amazon Checkout
  • 8. • 55 conversion video variations. • 245 landing page variations. • 46 different price points.
  • 9. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound