welcome
to Inbound Marketing SLC
Presented by Fit Marketing

#IMSLC

@fitinbound
Abe Niederhauser
• 1 Billion unique people used YouTube each
month.
• 100 hours of video are uploaded each minute on
YouTube.
• 2nd most us...
“Orabrush’s use of YouTube may be more
impressive than say Pepsi or Old Spice…”
249 million views

151 million views
42 mi...
YouTube Marketing Funnel
VIDEO

WEBSITE

CHECKOUT

VIRALITY &
LONG TERM
ENGAGEMENT
Orapup Daily Revenue & Ad Spend
$16,000

Revenue

Ad Spend

$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0

Indieg...
Demographic Breakout B

Orapup Daily Revenue & Ad Spend
$16,000

Revenue

Thanksgiving
Broaden Targeting

Ad Spend

$14,00...
• 55 conversion video variations.
• 245 landing page variations.
• 46 different price points.
welcome
to Inbound Marketing SLC
Presented by Fit Marketing

#IMSLC

@fitinbound
Abe's presenation
Abe's presenation
Abe's presenation
Abe's presenation
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Transcript of "Abe's presenation"

  1. 1. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound
  2. 2. Abe Niederhauser
  3. 3. • 1 Billion unique people used YouTube each month. • 100 hours of video are uploaded each minute on YouTube. • 2nd most used search engine (after Google)
  4. 4. “Orabrush’s use of YouTube may be more impressive than say Pepsi or Old Spice…” 249 million views 151 million views 42 million views 1/5 the views at 1/100 the budget! As of Jan 2014
  5. 5. YouTube Marketing Funnel VIDEO WEBSITE CHECKOUT VIRALITY & LONG TERM ENGAGEMENT
  6. 6. Orapup Daily Revenue & Ad Spend $16,000 Revenue Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Indiegogo Era
  7. 7. Demographic Breakout B Orapup Daily Revenue & Ad Spend $16,000 Revenue Thanksgiving Broaden Targeting Ad Spend $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Launch With Fans Video Variations Devin’s Video Trippy Video Thumbnail Testing Indiegogo Era Site Variations B Demographic Breakout A Site Variations A New Website Amazon Checkout
  8. 8. • 55 conversion video variations. • 245 landing page variations. • 46 different price points.
  9. 9. welcome to Inbound Marketing SLC Presented by Fit Marketing #IMSLC @fitinbound
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