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International SEO How to Establish a Global Web Presence With a Localized Feel
Housekeeping … Request a 1-on-1 lab online 1 http://www.businessol.com/labs Recorded presentation & slides will be sent via email following the event 2 Follow BusinessOnLine on Twitter: @BOLOptimized 3 Become a fan on facebook: www.facebook.com/BOLOptimized If Tweeting about this session, please use this hashtag: #seo
Agenda International Marketing Managing Global Websites Web CMS Global Gateway Managing International Content Content Translation International SEO factors Site wide On-Page Off-Page Putting it Together
Start with languages and build up your country specific localization over time with testing, research and analytics
B2B vs B2C High Cost Economies of Scale/ Lower Cost
Globalization vs Localization Global Products Highly Technical Ex: iPod, Honda Civic Localized Products / Marketing Laundry Detergent, Ford Trucks, Coats, McDonald's etc…
Cultural Considerations Ethnocentrism: Tendency to believe one's ethnic or cultural group is centrally important, and all other groups are measured in relation to one's own. The ethnocentric individual will judge other groups relative to their own particular ethnic group or culture.