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Social Media Madness: New Horizons Presentation

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  • 1. Social Media
  • 2. Social Media Tools?
  • 3. What is Social Media?
    “an Umbrella term that defines
    the various activities that integrate
    technology, social interaction, and
    the construction of words, pictures,
    videos, and audio”
    -Wikipedia
  • 4. Conversation Online!!!
    Simply put…
  • 5. So what?? Why Should I care?
    BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
    BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
    Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009
    Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media Entrepreneur
    SOCIAL MEDIAbeats Google in referred traffics
    #1 Activity on the web
  • 6. By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.
    Since April, 2008, Comcast has helped over 150,000 customer through Social Media
    Over 50,000 product ideas through Facebook
  • 7.
  • 8. “We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman
  • 9.
  • 10. Social Media Strategy
  • 11. #1
  • 12. #2 Listen
  • 13. Learn about your Audience!!
  • 14. #3 Choose Channels/ Tools
  • 15.
  • 16. #3 Set Home-base
  • 17. #4 Engage
  • 18. #5 Choose TEAM
  • 19. #6 Analyze, Measure, Optimize
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Increase Facebook Fan Page
  • 25. #1: Embed Widgets on
    Your Website
  • 26. #2: Invite Your Email and RSS Subscribers
  • 27. #3: Make a Compelling Welcome Video
  • 28. #4 Use Facebook Apps
  • 29. #5 Place Facebook Ads
  • 30.
  • 31. Twitter for Business
    Share Information
    Market Intelligence
    Build Relationships
    Passionate Advocates
    Product Improvements
    SALES
  • 32. The key is to
    post messages that your followers will find compelling
  • 33. What are you going to post about?
    Relationships, immediate customer service, get-in-radar, etc
  • 34. LINGO
    Following
    Tweet
    @username
    DM, or direct message
    RT, or retweet
    Trending Topics
    Hashtag (#)
    Tweetup
    Shortened URLs
  • 35. Strategy: Free your tweeter bird
  • 36. #1
  • 37. #2 Determine Goals
  • 38. #3 Twitter Profile
  • 39. #4 Build
  • 40. #5 Track, Measure, Iterate
  • 41.
  • 42. Why LinkedIn?
    Free!!! most of it
    Not >professional site
    GLOBAL market reach
    Increase VISBILITY of the brand
    Reaching the “Right People”
    Generate traffic
    Facilitate introduction
    Experts opinions
    Competitors/Industry health
  • 43. LinkedIn Strategy
    Marketing Sessions
    Answers
    Services
    Search
    Groups
    Polls
    Events
    Presentation
    Buzz
    Network
    Recommend
    Competitors
    OR
    Industry
    New Market &Opportunities
    Linkedin Crowd
    owner
    Home-Base
  • 44.
  • 45. Gotcha Know!!!
    Companies don’t blog, Individual do
    Read other blogs
    Blogging is not a
    replacement
  • 46. Blogging Strategy
  • 47. #1 It’s All About Community
  • 48. #2 Content is KING
  • 49. #3 Beyond Just Text and Pictures
  • 50. #4 SEO
  • 51. #5 Encourages Interaction and Action
  • 52.
  • 53.
  • 54.
  • 55. Photo Credits
    Left only direction: http://www.clker.com/clipart-13792.html
    Calculator: http://inspiredeconomist.com/tag/environmental-calculators/
    Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/
    Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335
    Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html
    Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/
    Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/
    Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estate
    Stop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.html
    We can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.html
    Set Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/
    Kid Listen: http://ovarukrastradio.site40.net/
    Social Channels: http://avtecmedia.com/marketing/social-networking/
    Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspx
    HomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.html
    Kids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/
    Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/
    Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/
    Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.html
    Increase Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpg
    Facebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/, http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
    Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.html
    Subscribe and Win: http://wallstory.wordpress.com/category/free-stuff/
    Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/
    Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/
    Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpg
    Oprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.html
    Twitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/
    Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/
    Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfm
    LinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/
    Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.php
    SEO: http://www.geekzu.com/basic-search-engine-optimization-tips/
    SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html
  • 56. Presented by
    Fisher Laishram
    Email: fisherlaishram@socialbuzzers.com
    Facebook: http://facebook.com/fisher.laishram
    Fan Page: http://facebook.com/SocialBuzzers
    Linkedin: http://linkedin.com/in/fisherlaishram
    Website: www.socialbuzzers.com