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LinkedIn Marketing Strategy<br />Fisher Laishram<br />WSG Systems Corp.<br />
Agenda<br />Outbound & Inbound Marketing<br />What  is Linkedin? We all know it…<br />   or do we?<br />Why Linkedin?<br /...
Outbound Marketing<br />
Inbound Marketing<br />
What is LinkedIn?<br />8.5 million professionals, 130 industries<br />89,000 are CEO, and nearly half a million others occ...
 Why LinkedIn?<br />Free!!!        most of it <br />Not                  >professional site<br />GLOBAL market reach<br />...
Why LinkedIn?<br />
WSG Marketing Strategy (1/2)<br />Mantra: “We are not SALESMAN …..We are EXPERTS”<br />Getting the basic RIGHT!!!<br />
WSG Marketing Strategy (2/2)<br />Marketing Sessions<br />Answers<br />Services<br />Search<br />Groups<br />Polls<br />Ev...
Summary<br /><ul><li> Brand Visibility
 Expert Positioning
 Announces Product & Services
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LinkedIn Marketing Strategy

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Transcript of "LinkedIn Marketing Strategy"

  1. 1. LinkedIn Marketing Strategy<br />Fisher Laishram<br />WSG Systems Corp.<br />
  2. 2. Agenda<br />Outbound & Inbound Marketing<br />What is Linkedin? We all know it…<br /> or do we?<br />Why Linkedin?<br />WSG Marketing Strategies<br />
  3. 3. Outbound Marketing<br />
  4. 4. Inbound Marketing<br />
  5. 5. What is LinkedIn?<br />8.5 million professionals, 130 industries<br />89,000 are CEO, and nearly half a million others occupy another job in the C-suite<br />All 500 of the Fortune 500 are represented<br />1 new member every second<br />Average user belongs to at least 3 to 4 groups<br />The average LinkedIn user is 39 and makes $139,000 a year<br />
  6. 6. Why LinkedIn?<br />Free!!! most of it <br />Not >professional site<br />GLOBAL market reach<br />Increase VISBILITY of WSG “the brand”<br />Reaching the “Right People” <br />Generate traffic<br />Facilitate introduction<br />Experts opinions <br />Competitors/Industry health<br />
  7. 7. Why LinkedIn?<br />
  8. 8. WSG Marketing Strategy (1/2)<br />Mantra: “We are not SALESMAN …..We are EXPERTS”<br />Getting the basic RIGHT!!!<br />
  9. 9. WSG Marketing Strategy (2/2)<br />Marketing Sessions<br />Answers<br />Services<br />Search<br />Groups<br />Polls<br />Events<br />Presentation<br />Buzz<br />Network<br />Recommend<br />Competitors <br />OR<br />Industry<br />New Market &Opportunities<br />Linkedin Crowd<br />owner<br />Brand Visibility<br />
  10. 10. Summary<br /><ul><li> Brand Visibility
  11. 11. Expert Positioning
  12. 12. Announces Product & Services
  13. 13. Service Recommendations
  14. 14. Potential Clients
  15. 15. Responding to Service Request
  16. 16. Right Contact</li></li></ul><li>Any Question?<br />Thank you for your attention!!!!<br />
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