LinkedIn Marketing Strategy
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LinkedIn Marketing Strategy

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LinkedIn Marketing Strategy LinkedIn Marketing Strategy Presentation Transcript

  • LinkedIn Marketing Strategy
    Fisher Laishram
    WSG Systems Corp.
  • Agenda
    Outbound & Inbound Marketing
    What is Linkedin? We all know it…
    or do we?
    Why Linkedin?
    WSG Marketing Strategies
  • Outbound Marketing
  • Inbound Marketing
  • What is LinkedIn?
    8.5 million professionals, 130 industries
    89,000 are CEO, and nearly half a million others occupy another job in the C-suite
    All 500 of the Fortune 500 are represented
    1 new member every second
    Average user belongs to at least 3 to 4 groups
    The average LinkedIn user is 39 and makes $139,000 a year
  • Why LinkedIn?
    Free!!! most of it
    Not >professional site
    GLOBAL market reach
    Increase VISBILITY of WSG “the brand”
    Reaching the “Right People”
    Generate traffic
    Facilitate introduction
    Experts opinions
    Competitors/Industry health
  • Why LinkedIn?
  • WSG Marketing Strategy (1/2)
    Mantra: “We are not SALESMAN …..We are EXPERTS”
    Getting the basic RIGHT!!!
  • WSG Marketing Strategy (2/2)
    Marketing Sessions
    Answers
    Services
    Search
    Groups
    Polls
    Events
    Presentation
    Buzz
    Network
    Recommend
    Competitors
    OR
    Industry
    New Market &Opportunities
    Linkedin Crowd
    owner
    Brand Visibility
  • Summary
    • Brand Visibility
    • Expert Positioning
    • Announces Product & Services
    • Service Recommendations
    • Potential Clients
    • Responding to Service Request
    • Right Contact
  • Any Question?
    Thank you for your attention!!!!