LinkedIn Marketing Strategy Fisher Laishram WSG Systems Corp.
Agenda Outbound & Inbound Marketing What is Linkedin? We all know it… or do we? Why Linkedin? WSG Marketing Strategies
What is LinkedIn? 8.5 million professionals, 130 industries 89,000 are CEO, and nearly half a million others occupy another job in the C-suite All 500 of the Fortune 500 are represented 1 new member every second Average user belongs to at least 3 to 4 groups The average LinkedIn user is 39 and makes $139,000 a year
Why LinkedIn? Free!!! most of it Not >professional site GLOBAL market reach Increase VISBILITY of WSG “the brand” Reaching the “Right People” Generate traffic Facilitate introduction Experts opinions Competitors/Industry health
WSG Marketing Strategy (1/2) Mantra: “We are not SALESMAN …..We are EXPERTS” Getting the basic RIGHT!!!
WSG Marketing Strategy (2/2) Marketing Sessions Answers Services Search Groups Polls Events Presentation Buzz Network Recommend Competitors OR Industry New Market &Opportunities Linkedin Crowd owner Brand Visibility