Danny Brown Future CAMP 2012 Presentation

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Danny Brown, world famous marketing blogger, presented at Fisher AMP's Future CAMP 2012. His topic is on How the Future of the Social Web is Local.

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Danny Brown Future CAMP 2012 Presentation

  1. 1. Future Trends: From Geocities to Geo-located CitiesHow the Future of the Social Web is Local Presented by Danny Brown - March 7.2012
  2. 2. In the beginning,there was darkness…
  3. 3. And then Yahoo said,“Let there be light…”
  4. 4. The cult ofOnline Communitieswas born
  5. 5. All was not lost,though – a hero waswaiting in the wings…
  6. 6. All was not lost,though – a hero waswaiting in the wings…
  7. 7. The Geek shallinherit the earth… 2004 1 million users
  8. 8. The Geek shallinherit the earth… 20055.5 million users
  9. 9. The Geek shallinherit the earth… 200612 million users
  10. 10. The Geek shallinherit the earth… 200730 million users
  11. 11. The Geek shall inherit the earth… 2008100 million users
  12. 12. The Geek shall inherit the earth… 2009350 million users
  13. 13. The Geek shall inherit the earth… 2010500 million users
  14. 14. The Geek shall inherit the earth… 2011800 million users
  15. 15. 20121 BILLION USERS
  16. 16. The secret? The trick? Simplicity & forced UI
  17. 17. So wherenow?
  18. 18. BIG Data
  19. 19. TrueCommunityLeverage
  20. 20. TruePeerCommerce
  21. 21. MOBILE IS UBIQUITOUS
  22. 22. APPLE vs. ANDROID
  23. 23. Apple vs. AndroidBoth platforms continue to grow in both totalnumbers and smartphone market share as RIM’sBlackberry and Windows Phone shrinkThat said, with Android and iOS’ combinedsmartphone share reaching towards 85%, westart to wonder where the saturation point willbe – soon enough, it’ll be a true duopoly.Then both operating systems will have no onebut each other to take users from. 4
  24. 24. Apple vs. Android• While Android’s rise to the top of the smartphone world has been nothing short of meteoric, it looks like the gravy train slowed somewhat at the tail end of 2011.• While 62% of first-time smartphone buyers chose Android in October 2011, by December only 47% did. 3
  25. 25. Apple vs. Android• While Android’s rise to the top of the smartphone world has been nothing short of meteoric, it looks like the gravy train slowed somewhat at the tail end of 2011.• While 62% of first-time smartphone buyers chose Android in October 2011, by December only 47% did.• Without a doubt, it was Apple’s release of the iPhone 4S on October 14th. 3
  26. 26. Mobile Is UbiquitousNear Field Communications –Mobile payments technology willsee 2012 as transition year, withthe number of NFC-enabled smart-phones expected to double from2011 levels of 90 MM 8
  27. 27. Mobile Is Ubiquitous 7
  28. 28. TABLET WARS THE TABLET WARS
  29. 29. Tablet WarsThe chasm between younger and Younger users increasingly are turning to tablets and smartphones as their primary means of computing andolder generations in terms of accessing the Internet.computer usage will become This year will reveal to a large degree whether the PC canapparent in 2012 with the rise of remain relevant to younger users.tablet PCs. “Shipments of tablets are expected to approach 250 million units in 2017” 10
  30. 30. Can India lead intablet distribution?Indias finally got its much hyped ultra-low-costtablet, Aakash.The government is buying the first units of the device forRs 2250 each from a British company which is assemblingthe devices in India. They will initially be given tostudents for free in a pilot run of 100,000 units. (runs onAndroid)In India already, consumers have a choice of 90 tabletmodels from over 40 different manufacturers. IDC Indiaestimates 160,000 tablets shipped in the country in 2011and estimates a volume of 2,650,000 tablets in 2012. 10
  31. 31. Mobile Commerce Market dynamics: Emerging middle class buyers are the sweet spot Indian mobile phone manufacturers like Lava and Micromax are in the process of of launching tablets in this mass market segment, which Jaideep Mehta, VP and Manager at IDC India, believes will intensify the competition and drive volume growth. Is a price war inevitable? Probably The unique selling proposition of all the players is value for money. This means feature-rich tablets at affordable prices with relevant local content. 11
  32. 32. Deloitte Stats• About 100 MM tablets expected to be sold in 2012, more than doubling the 47 million sold last year.• It took 40 years for 5% of households to own TV sets; it will take less than 3 years for 5% of homes to reach the two tablet threshold 12
  33. 33. The Future?1. Mobile2. Local3. Peer commerce4. Big data 12
  34. 34. QUESTIONS?
  35. 35. THANK YOU

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