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Fishbowl Emerging Brands Package<br />
Fishbowl Overview<br />The leading provider of email and online marketing software and services to the restaurant industry...
Just a few of the Key Brands that have grown with Fishbowl over the years <br />
Complete Guest Marketing Solution – in one place<br />
Fishbowl’s Emerging Brands Program <br />Fishbowl’s Recommendations to Ensure Success!<br />Set Up:<br />	Fully customized...
Fishbowl’s Return On Investment<br />Assumptions:<br />Table-service, $16 PPA x 2.5 guests = $ 40 average check per table ...
For More Information…<br />Please fill out the form (to your right) and a representative will be in touch shortly. <br />F...
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Fishbowl Helping Emerging Brands

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Transcript of "Fishbowl Helping Emerging Brands"

  1. 1. Fishbowl Emerging Brands Package<br />
  2. 2. Fishbowl Overview<br />The leading provider of email and online marketing software and services to the restaurant industry<br />Serving over 40,000 restaurant client locations<br />200+ Chains and over 1,000 Independent Operators<br />Managing an opt-in member database of over 61 million guests <br />Over 1.5 billion email messages distributed annually<br />Technology and services designed specifically for the restaurants with turnkey programs for growing franchise organizations, emerging brands<br />Key partnerships:<br />
  3. 3. Just a few of the Key Brands that have grown with Fishbowl over the years <br />
  4. 4. Complete Guest Marketing Solution – in one place<br />
  5. 5. Fishbowl’s Emerging Brands Program <br />Fishbowl’s Recommendations to Ensure Success!<br />Set Up:<br /> Fully customized set-up of your brand’s Fishbowl site, as well as the all important Welcome, Birthday, and Anniversary loyalty messages. <br />Technology: <br />Unlimited messaging with a growth plan of 50,000 members. Easy-to-use Custom templates, built into the email platform, let you send branded message to drive increased frequency and sales. <br />Professional Service: <br /> Complete Jump Start services package that gives you a dedicated account executive for the first 6 months. The personalized service ensures your program gets off to a great start using Fishbowl’s industry-leading best practices.<br />Guest Acquisition:<br /> Growing a brand with email marketing begins with guest acquisition. Fishbowl provides a seamless approach to capture your customers information in-store, online and via mobile devices.<br />
  6. 6. Fishbowl’s Return On Investment<br />Assumptions:<br />Table-service, $16 PPA x 2.5 guests = $ 40 average check per table <br />2,000 list members per store; 3 loyalty gifts (Welcome/Anniversary, B-day, Survey)<br />$9 avg. discount, 10% average redemption, 40% direct costs, 20% cannibalization <br />per store, full year:loyalty gifts only: +1 visit/yr:<br />loyalty gift redemptions additional 600 600undiscounted visits total “program” visits 02,000<br /> 600 2,600<br /> (x) check average = Added Sales $ 24,000 $ 104,000<br /> (-) 20% cannibalization on offers (4,800)(4,800)<br /> (=) Net incremental sales 19,200 99,200<br /> (-) All discounts (600 x $ 9) (5,400) (5,400)<br /> (-) 40% direct costs (on incremental sales) (7,680)(39,680)<br /> (=) Added Profit before program costs$ 6,120 $ 54,120<br />6<br />
  7. 7. For More Information…<br />Please fill out the form (to your right) and a representative will be in touch shortly. <br />Fishbowl looks forward to helping your emerging restaurant become a well known brand.<br />7<br />

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