2011 Wisconsin Restaurant Expo seminar deck "Email Marketing to Increase Sales & Guest Loyalty" 3 23-2011
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2011 Wisconsin Restaurant Expo seminar deck "Email Marketing to Increase Sales & Guest Loyalty" 3 23-2011

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  • Compared to Fishbowl Benchmark of 24%
  • Mobile23% of all mobile phones are smartphones and this is growingEmail97% if US households use email 66% of marketers are integrating social and emailSocialMost companies use Social for Brand awarenessBut you also can use it for:behavior trackingData acquisitionMulti-channel engagementContent distributionDrive sales
  • In your plan you will need to decide where you would like Vouchers to live and how they are going to be accounted for from that channel.I find that email is the best way because it is setting the expectation of what they are going to receive so they will subscribe.It is an incentive to open the closed loop that Social Media is plus customers like consistency but a surprise every once and a whileYou want to control the database! It is yours!Use the Social Sphere should be used for opening the doors (customer service, events, continued engagement)Listen and ask your customers in the social sphere to help plan your voucher program.

2011 Wisconsin Restaurant Expo seminar deck "Email Marketing to Increase Sales & Guest Loyalty" 3 23-2011 2011 Wisconsin Restaurant Expo seminar deck "Email Marketing to Increase Sales & Guest Loyalty" 3 23-2011 Presentation Transcript