Mobile incentives provides event meet-up and social opportunities to create and relationship marketing that we are looking for.
Transcript of "2011 Maine Restaurant Expo seminar deck "There's an App for That" 3 16-2011"
There’s an App for that!A look into mobile applications for restaurants<br />
Fishbowl Cocktail Facts<br />10 years old, 130+ employees- Alexandria, VA based<br />The leading provider of on-demand marketing software and services to the restaurant industry<br />Serving over 40,000 restaurant locations<br />Managing an opt-in member database of over 50 million guests <br />More than 1.5 billion email messages distributed annually<br />Technology and services designed specifically for the restaurant industry<br />Chosen partner of leading organizations in the restaurant industry…<br />
The Third Screen<br />US Mobile Marketplace<br />Projected 120 Million Smartphone users by end of 2015<br />50% of Mobile Phones owned at that time will be a smartphone device <br />Mobile Devices will outsell PC’s in 2012 accounting for the largest segment of consumer electronic devices sold<br />By 2013, more people will access the internet from a mobile device than a PC<br />Resources- eMarketer, Nielson, Gartner and Morgan Stanley<br />
Building an online audience is key for any brand<br />US consumers now spend more hours online than watching TV or any other leisure activity<br />
Mobile Adaptation<br />80% of retailers will launch a mobile/social strategy by 2013<br />46% of businesses plan to launch with a Location based marketing app<br />Over 250 Restaurant “themed” app’s in iTunes store today<br />Mobile advertising to reach over $7.5 billion by 2012<br />Source- eMarketer, comScore, Gartner<br />
Search<br />Nearly 97% of consumers now use the internet to search for local businesses<br />Google mobile search volume has increased 500 percent over the past two years and continues to accelerate<br />YouTube is the second largest search engine behind Google<br />Over 2.5 Million consumers access Yelp on a mobile device per month<br />*Sources- The Kelsey Group, Ad Age, Google, Yelp<br />
Social<br /><ul><li>40% of all tweets are now composed on mobile devices
182% increase in number of Twitter mobile users over the past year.
There are more than 200 million active users currently accessing Facebook through their mobile devices. 50% login on any given day
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users</li></li></ul><li>Social Sharing<br />Almost 1 million users in just 1 year<br />Consumers take pictures of favorite dishes and share with network<br />Location based-application <br />Search/Social/Sharing/Photo all incorporated<br />
Foursquare<br />Launched March 2009<br />Over 6 Million users<br />Over 1 million “Check In’s” per day over 380M total<br />Mobile Social Networking with “Gaming Component”<br />Restaurants offer Specials and events to engage users<br />
Foursquare<br />Now simple to use campaign/promotion tool for restaurants to reward app users<br />
At the table survey’s<br />Collect real time feedback and insight from your guests at the table<br />Offer “Green” survey solution<br />Add guests to email club<br />
Yes, Email is Mobile Too<br /><ul><li>More than 204,000,000 Americans use email regularly</li></ul> -Pew Internet & American Life Project & Google Public <br /> Data (April 2010)<br /><ul><li>86% have given their email to a retailer
$43.52 returned for every dollar spent in 2009</li></ul> -Direct Marketing Association (2009)<br /><ul><li> Restaurant customers open and </li></ul>respond to a restaurant’s email<br /><ul><li>75% of daily social media users said email is still </li></ul> the best way for companies to communicate <br /> with them. <br /> - Marketing Sherpa (2010)<br /><ul><li>“41 percent of consumers surveyed by the NRA say they </li></ul> choose new restaurants because of e-mail promotions... ” -National Restaurant Association (2010)<br />
More reasons<br />70 million mobile users access email through mobile device<br />43 million check their email via mobile every day<br />31% of mobile users check their email 4+ times per day on a mobile device<br />Sources- ComScore,Merkle<br />
Building your Email List- Mobile<br />Encourage guests both online and offline to join your e-club through easy to use mobile join forms and QR codes<br />
“Quick Response” Codes<br />QR Codes allow user to quickly scan and be taken to more information<br />70 Million smartphone users have installed a “QR Code Reader” app<br />Use in online (web, email, social) and offline (POS materials, print ads) marketing<br />Turn standard restaurant items into marketing devices (napkins, receipts, to-go bags, menus, etc.)<br />Restaurants can use to offer incentives & promotions<br />Sign up for email and loyalty clubs easily & effectively<br />Link to additional descriptions of menu items, nutritional information or chef demos of dish<br />