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Mobile and Tablet Banking - Fiserv Consumer Trends Survey
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Mobile and Tablet Banking - Fiserv Consumer Trends Survey

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Mobile banking and tablet banking findings from the 2011 Fiserv Consumer Trends Survey

Mobile banking and tablet banking findings from the 2011 Fiserv Consumer Trends Survey

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    Mobile and Tablet Banking - Fiserv Consumer Trends Survey Mobile and Tablet Banking - Fiserv Consumer Trends Survey Presentation Transcript

    • 2011 Consumer Trends SurveyMobile Banking and Tablet Banking HighlightsFiserv Consumer Insights
    • One in Four Online Households Use Mobile Banking; Browser Access Dominant Used Mobile Banking via Texting, Mobile Browser or Downloadable App in Past Method of Access Month 50% 80% 70% 40% % of Group Using Mobile Banking 60% % of Mobile Banking Users 30% 50% 40% 44% 20% 30% 60% 30% 30% 26% 20% 41% 10% 32% 10% 0% 0% All Online Online Bill Ebill Mobile browser App Texting Respondents Banking Pay Users Recipients Users Median number of monthly sign-ins = 42 © 2011 Fiserv, Inc. or its affiliates.
    • Use of Transactional Services through Mobile Banking Increasing From Checklist: Select All Mobile Banking Features Used Last Month View account balances 69% Up from 30% in 2010 Pay bills 40% Transfer funds between my accounts at bank 32% Receive an activity alert 31% Locate an ATM or branch 28%3 © 2011 Fiserv, Inc. or its affiliates.
    • Almost 4 in 10 Respondents Own a Tablet or Are Planning to Buy One in the Next Year Percent of Respondents Owning a Tablet and/or Planning to Buy in the Next Year Do not own tablet; expect to buy 20% Own tablet; expect to buy 7% No plans to Own tablet; own a do not tablet expect to 61% buy 12%4 © 2011 Fiserv, Inc. or its affiliates.
    • Strong Interest in Accessing Banking Services through Tablet: Statements, Online Bill Pay, Account Info, Transfers Among Respondents Who Are Tablet Owners: Desired Banking Services through Tablet Accessed Online Banking through Tablet? View monthly statements 69% Yes Pay bills online 56% 44% No 56% View real time account information 50% Transfer money between my 49% accounts same FI Among Respondents Who Are Tablet Owners or Future Owners: Would You Like to Access Online Banking? View images of checks 40% Dont know 25% Yes Receive and view electronic bills 36% 45% No Receive alerts regarding activity in 30% 36% my accounts5 © 2011 Fiserv, Inc. or its affiliates.
    • Survey Methodology • Consumer Trends Survey completed by 3000 respondents in August 2011 • Sample balanced to represent online population of U.S. households • Margin of error: 1.7% • Survey sponsored by Fiserv and administered by The Marketing Workshop • Fiserv Research: http://www.fiserv.com/resources/research-papers.htm • Fiserv White Papers: http://www.fiserv.com/resources/white-papers.htm6 © 2011 Fiserv, Inc. or its affiliates.