This infographic illustrates how utilities, credit card companies and other billers are using social media to promote e-bills to consumers. For best practices to boost e-bill adoption via social media, download the white paper at http://fisv.co/1cwXyEM.

1. Consumers and Social Media
80%
Biller’s Promotion of E-Bill Through Social Media
Billers Presence on Social Media
of online households
use social media
54% connect to
a company/
brand
Billers across 5 verticals have presence on over 10 social
media platforms
Facebook
oe
ney, are
John D companies moly. Who is
save
riend
E-bills
d eco-f cial media?
ient an
conven g them on so
motin
pro
E-bill Promotion
Posts on
Facebook
-Bill
oting E
Is Prom dia?
Who ial Me
on Soc
35%
92% Include links
78% are calls for action
54% Include lead-in questions
E-bill Promotion Tweets
79%
50%
22%
21%
Include links
are calls for action
include hashtag
have lead-in questions
Are
ting
Promo
Like
•
83%
Are
s
Utilitie
hare
ent • S
Comm
.
like this
t the
people
hough
3,038
35%? T
w, ony e higher.
Fay, Wo would b
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numbe
ose bil
how th al media.
onder
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sad, I w e-bills on so
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to see.
ting
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ems th
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liti
are uti
e-bil
ve, 83% ry is leading .
Ste
indust
media
utility
social
tion on
promo
80%
Twitter
Linked-in
in
78%
Google+
72%
66%
35%
Overall Social Media Presence Varies by Industry
Utility
Telecom
Insurance
F
T
Y
L
G
B
O
F
T
Y
L
G
B
O
20%
F
T
Y
L
G
B
O
20%
F - Facebook
T - Twitter
60%
Y - YouTube
L - Linked-In
60%
60%
20%
20%
100%
30%
20%
10%
100%
100%
30%
50%
F
T
Y
L
G
Credit
Card
60%
90%
90%
90%
88%
80%
F
T
Y
L
G
B
O
Auto
Finance
92%
88%
80%
72%
28%
32%
8%
65 Billers across five industries
Source: Social Media E-bill Marketing Study, Fiserv Inc., 2013
YouTube
30%
40%
40%
40%
50%
G - Google+
B - Blog
O - Other (Pinterest,
Instagram, Flickr,
Foursquare, etc.
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