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Infographic: Mobile and Tablet Banking Trends
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Infographic: Mobile and Tablet Banking Trends

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Smartphones and tablets are rapidly changing the ways that consumers bank and interact with their financial institutions. This infographic presents some of the most compelling mobile and tablet ...

Smartphones and tablets are rapidly changing the ways that consumers bank and interact with their financial institutions. This infographic presents some of the most compelling mobile and tablet statistics from the 2012 Fiserv Consumer Trends Survey. The survey captured responses from 3,000 consumers, whose insights help Fiserv and our clients set priorities for product innovation and delivery. http://fisv.co/194AfWH

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Infographic: Mobile and Tablet Banking Trends Infographic: Mobile and Tablet Banking Trends Presentation Transcript

  • Mobile &Tablet BankingMobile Phone Households 5% Both Types 6% No Cell 42% Regular Cell 47% Smart Phone Mobile Banking Households 24.5M in 2012 18.4M in 2011 Consumers Increasingly Prefer Apps for Mobile Banking Fastest Growth Among GenX Consumers 50% GenY* (21–32) 2011 2012 2011 2012 2011 2012 2011 2012 GenX* (33–47) Boomer* (48–66) Senior* (67+) 52% 28% 34% 13% 14% 3% 4% Financial institutions should recognize that mobile banking is no longer a primarily GenY service, and begin promoting the benefits of mobile banking to all generations. Trends Among U.S. Households Financial Institutions will face increasing pressure from consumers to offer tablet banking service with the full suite of online banking functionality optimized for the tablet experience. Mobile Browser App Texting 2011 2012 2011 2012 2011 2012 60% 58% 41% 54% 32% 26% * Percent Accessing Mobile Banking In Last 30 Days Source: 2012 Fiserv Consumer Trends Survey, Fiserv Survey of 3,000 U.S. Consumers Online Banking Access Among Tablet Owners 64% Desired ByFutureTabletOwners 48% in 2012 44% in 2011 Tablet Ownership 16% Do Not Own, Expect to Buy Currently Own, Do Not Expect to Buy Another Currently Own, Expect to Buy Another 21% 11% Top 5 Mobile Banking Activities 66% View Account Balances 36% Pay Bills 36% Transfer Funds Between Bank Accounts 35% View Monthly Statement 31% Locate ATM or Branch 23% of Mobile Banking Users Desire the Ability to Deposit Checks From a Mobile Phone Using a Camera $ Top 3Tablet Banking Activities 44% View Real-Time Account Information 36% Pay Bills Online 32% View Monthly Statements