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Top Six
Fundraising Tips
September 19, 2013
Darian Rodriguez Heyman
#FGWebinar
First, a little about FirstGiving…
We believe in expanding the world of online giving
FirstGiving is a peer – t...
#FGWebinar
How this webinar works
A link to the slides and recording will be sent after the
webinar
Ask your questions dur...
#FGWebinar
Tip 1: Stage a Thank-a-Thon
#FGWebinar
Tip 2: Never Submit
a Cold Grant
#FGWebinar
• Warm it Up:
–Secure an Invitation
–The Pasta Test
•Programs & Positioning
Tip 2: Never Submit
a Cold Grant
#FGWebinar
–Dollar Amount
–Deadline
–Jedi Mind Trick
Tip 2: Never Submit
a Cold Grant
#FGWebinar
Tip 3: Map Donations to Impact
•Think Incrementally
#FGWebinar
“People Don’t Give To You, They
Give Through You”
#FGWebinar
#FGWebinar
Tip 4: Make Your
Donation Button Shine
#FGWebinar
3 Tweaks:
–Donate
–Defaults
–Impact
#FGWebinar
Get Out of Your
Own Way
•3-Click
Rule
Tip 4: Make Your
Donation Button Shine
#FGWebinar
Tip 5: Create and Tap
Your Social Network
#FGWebinar
•Editorial Calendar
•Facebook 1+/Week
•Twitter 1+/Day
•P2P Asks Are Key
•Seed the Tip Jar
Tip 5: Create and Tap
Your Socia...
•Twitter 130 Characters
•FB < 80 Characters
•URLs vs. Bit.Lys
•Emoticons Rock! :)
Tip 5: Create and Tap
Your Social Networ...
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends Vs. Weds!
Tip 5: Create and Tap...
•? Vs. .
•Media: Photos, Vids
•Tag Everyone!
•Respond, Recognize & Retweet
Tip 5: Create and Tap
Your Social Network
#FGWe...
Think
50/50
Tip 5: Create and Tap
Your Social Network
#FGWebinar
Tip 5: Create and Tap
Your Social Network
Tip 6: Apply for a Google Grant
www.Google.com/grants
A Note on
Tin Cup Fundraising
#FGWebinar
Be a part of the FirstGiving
Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog:
i...
Interested in learning more
about FirstGiving?
Contact our Online Fundraising
Consultants:
Email: sales@firstgiving.com
Te...
We’re All in This Together
darian@SM4NP.org
Twitter: @dheyman #FGWebinar
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Webinar Download: Darian's Top 6 Fundraising Tips

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You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action?

Join Darian Rodriguez Heyman, former Craigslist Foundation E.D. and Editor of Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions that will help get dollars in the door.

Darian provides concrete tips and tools for:

- online and peer-to-peer fundraising campaigns
- individual giving
- foundation grants
- corporate sponsorship
- earned income strategies

Published in: Technology, News & Politics
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Transcript of "Webinar Download: Darian's Top 6 Fundraising Tips"

  1. 1. Top Six Fundraising Tips September 19, 2013 Darian Rodriguez Heyman
  2. 2. #FGWebinar First, a little about FirstGiving… We believe in expanding the world of online giving FirstGiving is a peer – to – peer online fundraising platform for nonprofits and their supporters. We process donations securely, provide powerful communication tools, reporting, and event registration.
  3. 3. #FGWebinar How this webinar works A link to the slides and recording will be sent after the webinar Ask your questions during the webinar by typing them in the question box on the right side of your screen Use the hashtag #FGWebinar to tweet about this webinar @Firstgiving. We’re listening!
  4. 4. #FGWebinar
  5. 5. Tip 1: Stage a Thank-a-Thon #FGWebinar
  6. 6. Tip 2: Never Submit a Cold Grant #FGWebinar
  7. 7. • Warm it Up: –Secure an Invitation –The Pasta Test •Programs & Positioning Tip 2: Never Submit a Cold Grant #FGWebinar
  8. 8. –Dollar Amount –Deadline –Jedi Mind Trick Tip 2: Never Submit a Cold Grant #FGWebinar
  9. 9. Tip 3: Map Donations to Impact •Think Incrementally #FGWebinar
  10. 10. “People Don’t Give To You, They Give Through You” #FGWebinar
  11. 11. #FGWebinar
  12. 12. Tip 4: Make Your Donation Button Shine #FGWebinar
  13. 13. 3 Tweaks: –Donate –Defaults –Impact #FGWebinar
  14. 14. Get Out of Your Own Way •3-Click Rule Tip 4: Make Your Donation Button Shine #FGWebinar
  15. 15. Tip 5: Create and Tap Your Social Network #FGWebinar
  16. 16. •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar Tip 5: Create and Tap Your Social Network #FGWebinar
  17. 17. •Twitter 130 Characters •FB < 80 Characters •URLs vs. Bit.Lys •Emoticons Rock! :) Tip 5: Create and Tap Your Social Network #FGWebinar
  18. 18. •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends Vs. Weds! Tip 5: Create and Tap Your Social Network #FGWebinar
  19. 19. •? Vs. . •Media: Photos, Vids •Tag Everyone! •Respond, Recognize & Retweet Tip 5: Create and Tap Your Social Network #FGWebinar
  20. 20. Think 50/50 Tip 5: Create and Tap Your Social Network #FGWebinar
  21. 21. Tip 5: Create and Tap Your Social Network
  22. 22. Tip 6: Apply for a Google Grant www.Google.com/grants
  23. 23. A Note on Tin Cup Fundraising #FGWebinar
  24. 24. Be a part of the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: info.firstgiving.com/blog #FGWebinar
  25. 25. Interested in learning more about FirstGiving? Contact our Online Fundraising Consultants: Email: sales@firstgiving.com Telephone: 617-542-0010 x 4 #FGWebinar
  26. 26. We’re All in This Together darian@SM4NP.org Twitter: @dheyman #FGWebinar
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