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How to Spark Engagment with Virtual Participation


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It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management …

It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management team will walk you through how to turn potential no-shows for your event into active fundraisers by offering a virtual participant option.

We’re excited to share with you some noteworthy examples of nonprofits that have creatively set up virtual participation for their event. In addition we’ll warn you of common pitfalls some nonprofits have fallen into, and of course tackle your toughest fundraising questions.

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  • The Prince and Princess Academy Team is planning to build a school in Tamale, Ghana to provide quality education for children in the community. Interestingly you can donate and choose a reward for yourself ranging from Postcards as thank you, traditional hand-made necklaces, bracelets, wallets, beads, scarfs, bag, recognition and many from Ghana (Africa). The reward will be posted to you after you have donated. Visit the site for more details
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  • 1. It’s Electric! Spark Engagement with Virtual Participation Presented by: Jeff Love and Meg Savin, FirstGiving Account Managers
  • 2. How this webinar works•  A link to the slides and a recording will be sent after the webinar•  If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen•  Tweet about this webinar using the hashtag #fgwebinar
  • 3. Who is FirstGiving
  • 4. Online Fundraising SolutionsPeer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  • 5. Jeff Love Meg Savin FirstGiving FirstGivingAccount Manager Account Manager @FirstGiving #fgwebinars
  • 6. Questions we will answer in this webinar•  What is virtual participation?•  Why and when would you use virtual participation?•  How do you set this up on FirstGiving?•  How do you keep your virtual participants engaged?•  Where are the pitfalls? @FirstGiving #fgwebinars
  • 7. How can you creatively involvemore participants in your event? @FirstGiving #fgwebinars
  • 8. Make them Virtual! @FirstGiving #fgwebinars
  • 9. @FirstGiving#fgwebinars
  • 10. “Why?”, you may ask…•  Feel apart of the event•  Deeper sense of engagement•  Ownership of fundraising through custom fundraising pages @FirstGiving #fgwebinars
  • 11. Participate in event activity locally Photo courtesy of: Charles Miles @FirstGiving #fgwebinars
  • 12. Or…throw a party! @FirstGiving #fgwebinars
  • 13. When?•  Geographic spread of supporters•  Event is taking place during a traditionally busy time of year•  Logistical barriers to create a live event•  Always good idea as an additional option! @FirstGiving #fgwebinars
  • 14. @FirstGiving#fgwebinars
  • 15. @FirstGiving#fgwebinars
  • 16. Steps for Students 2012•  549 virtual participants “Hit Snooze for Students”•  $5700 raised through fundraising pages @FirstGiving #fgwebinars
  • 17. Who is your Virtual Participant? Important questions to determine who your Virtual Participants are: •  What additional value do they bring to your event? •  Does their location impede them from participating? •  Can they not make it the day of the event? •  Do they not meet age requirements of your event? @FirstGiving #fgwebinars
  • 18. Things to consider for your Virtual ParticipantsYour participants are part of an experience byparticipating in your event, make sure your VirtualParticipants feel the same way!•  Will you provide swag to Virtual Participants?•  Encourage them to participate in their own way.•  Will they have fundraising minimums?•  Use discount codes for registration – don’t charge them, encourage them to participate in any way shape or form! @FirstGiving #fgwebinars
  • 19. Don’t Forget them!Your Virtual Participants are every bit as valuableto your success as your other participants, makesure they feel the love!•  Keep them on the same timeline as your actual participants. @FirstGiving #fgwebinars
  • 20. Reach out and support themFacebook – Provide them with sample posts @FirstGiving #fgwebinars
  • 21. Tweet at them!Twitter – Provide them with tweeted event updates they can easily Re-Tweet @FirstGiving #fgwebinars
  • 22. Blog about it!Blogs – Keep them interested in your event bymentioning them on your blog and website•  Include them in email blasts, event leaderboards, etc. @FirstGiving #fgwebinars
  • 23. Ready for Virtual Participation? Have any questions? @FirstGiving #fgwebinars
  • 24. FirstGiving Fundraising Bootcamp Interested in jump starting your online fundraising? Email: to sign up!Include:•  Your organization name•  Whether or not you have a FirstGiving nonprofit account•  You upcoming event type & date (if applicable) @FirstGiving #fgwebinars
  • 25. Connect with us in our Social Community!Facebook: Twitter: @FirstGiving Online Fundraising blog: @FirstGiving #fgwebinars
  • 26. Thank you!Interested in learning more about FirstGiving? Contact: Chris Collins (Eastern Territory) Email: Telephone: 617-542-0010 x. 4 Contact: Laura Reino (Western Territory) Email: Telephone: 505-508-5635 @FirstGiving #fgwebinars