Webinar recorded January 28, 2009 www.firstgiving.com The endorphin effect: raising money with althletic events A Firstgiving.com webinar with James Campbell, January 28, 2009

Before we start… For audio: Turn on your computer’s speakers or plug in headphones, or… Call 773-945-1011 and enter code 654-536-598 (may be a toll call) Slides and a recording of this session will be available on our website in a few days Ask your questions any time using the question tool; we will answer as many as possible at the end of the webinar Webinar recorded January 28, 2009 www.firstgiving.com

For audio:

Turn on your computer’s speakers or plug in headphones, or…

Call 773-945-1011 and enter code 654-536-598 (may be a toll call)

Slides and a recording of this session will be available on our website in a few days

Ask your questions any time using the question tool; we will answer as many as possible at the end of the webinar

Today’s webinar Why all the buzz about endurance events? Finding and choosing a marathon Implementing your program Promoting your endurance team and event About Firstgiving Q&A Webinar recorded January 28, 2009 www.firstgiving.com

Why all the buzz about endurance events?

Finding and choosing a marathon

Implementing your program

Promoting your endurance team and event

About Firstgiving

Q&A

What our numbers say Average amounts raised on Firstgiving in 2008: Walkers (25,479 fundraisers) $ 420 Runners (7,428 fundraisers) $ 982 Marathoners (3,229 fundraisers) $ 1,458 For audio, turn on your PC speakers or dial 773-945-1011 code 645-536-598

Average amounts raised on Firstgiving in 2008:

Walkers (25,479 fundraisers) $ 420

Runners (7,428 fundraisers) $ 982

Marathoners (3,229 fundraisers) $ 1,458

What’s the connection between endurance athletes and fundraising? Personal connection or experience with the cause Social responsibility Support network, including camaraderie of: The nonprofit’s marathon team The community created around fundraising Motivation or inspiration to train Entry into a race Safely train for a marathon Webinar recorded January 28, 2009 www.firstgiving.com

Personal connection or experience with the cause

Social responsibility

Support network, including camaraderie of:

The nonprofit’s marathon team

The community created around fundraising

Motivation or inspiration to train

Entry into a race

Safely train for a marathon

Why do people donate? Amount donated is determined by: Personal relationships Difficulty of the event, or “Martyr Effect” Affinity for the charity or cause Clear impact of the donation Webinar recorded January 28, 2009 www.firstgiving.com

Amount donated is determined by:

Personal relationships

Difficulty of the event, or “Martyr Effect”

Affinity for the charity or cause

Clear impact of the donation

Piggyback off public events You don’t have to organize the event Recruit teams to run in races around the world “ Run for a reason” = dedicate your run to a charitable cause Save the expense, resources, time and risk Webinar recorded January 28, 2009 www.firstgiving.com

You don’t have to organize the event

Recruit teams to run in races around the world

“ Run for a reason” = dedicate your run to a charitable cause

Save the expense, resources, time and risk

Two ways to win Less work: Ask your supporters who are running to run for your cause More reward: Become an official or unofficial charity of an athletic event Follow these 4 steps…

Less work:

Ask your supporters who are running to run for your cause

More reward:

Become an official or unofficial charity of an athletic event

Follow these 4 steps…

1: Find a race Visit www.TeamFirstgiving.com and click Events to see a suggested list of endurance events or MarathonGuide.com for a complete list of all the marathons in the world It’s likely you’ll have better luck if you target local races Giving charities numbers provides race directors with a way to give back to their community and get positive PR for their races Webinar recorded January 28, 2009 www.firstgiving.com

Visit www.TeamFirstgiving.com and click Events to see a suggested list of endurance events or MarathonGuide.com for a complete list of all the marathons in the world

It’s likely you’ll have better luck if you target local races

Giving charities numbers provides race directors with a way to give back to their community and get positive PR for their races

2: Contact the race director Ask the race director if he or she would consider donating bib numbers to your nonprofit You may have to pay for the entry fee or offer volunteers for the race They race site could funnel fundraisers to your charity Webinar recorded January 28, 2009 www.firstgiving.com

Ask the race director if he or she would consider donating bib numbers to your nonprofit

You may have to pay for the entry fee or offer volunteers for the race

They race site could funnel fundraisers to your charity

3: Pair up with a coach Give your runners guidance from a coach so that they can safely cross the finish line, get advice and have organized group runs Find a coach through local running clubs, schools or ask your supporters if they know someone Read this article on how to find a coach: http:// www.rrca.org/coaches/howfind.php Webinar recorded January 28, 2009 www.firstgiving.com

Give your runners guidance from a coach so that they can safely cross the finish line, get advice and have organized group runs

Find a coach through local running clubs, schools or ask your supporters if they know someone

Read this article on how to find a coach: http:// www.rrca.org/coaches/howfind.php

4: Promote, promote, promote! Tell your supporters via your website, newsletter, emails, blogs, etc. Ask your supporters to tell their friends too Talk about it at board and event kick-off meetings Send direct mail, e.g., save-the-date postcards Use online social networks to get the word out Webinar recorded January 28, 2009 www.firstgiving.com

Tell your supporters via your website, newsletter, emails, blogs, etc.

Ask your supporters to tell their friends too

Talk about it at board and event kick-off meetings

Send direct mail, e.g., save-the-date postcards

Use online social networks to get the word out

Two minutes about Firstgiving Power online fundraising tools for people who want to raise money for a nonprofit cause Easy, secure, convenient and effective Use any event as a reason to raise money Webinar recorded January 28, 2009 www.firstgiving.com

Power online fundraising tools for people who want to raise money for a nonprofit cause

Easy, secure, convenient and effective

Use any event as a reason to raise money

Firstgiving is the leading social platform for fundraising for any nonprofit cause. Webinar recorded January 28, 2009 www.firstgiving.com

Firstgiving is the leading social platform for fundraising for any nonprofit cause.

We give everyday people tools to raise money for causes that matter to them. Webinar recorded January 28, 2009 www.firstgiving.com

We give everyday people tools to raise money for causes that matter to them.

Firstgiving brings individual fundraising stories to life to drive more donations. Webinar recorded January 28, 2009 www.firstgiving.com

Firstgiving brings individual fundraising stories to life to drive more donations.

Over $80,675,633 has been raised on Firstgiving.com for 19,592 organizations from 1,468,853 people Webinar recorded January 28, 2009 www.firstgiving.com

Person-to-Person Fundraising Your supporters make personalized appeals Your supporters leverage their social networks Give power to the people who want to do more Your NPO Supporters = Fundraisers Friends & Family = Donors Webinar recorded January 28, 2009 www.firstgiving.com

Your supporters make personalized appeals

Your supporters leverage their social networks

Give power to the people who want to do more

Personal appeal Fundraising goal Name, event, date Photo/Video Charity name & mission Donor messages

Slides and recording will be emailed out to all attendees in a couple of days and posted to www.teamfirstgiving.com Question time Webinar recorded January 28, 2009 www.firstgiving.com

To request a free live demo, call (617) 591-2121 x1005 or email [email_address] Learn more at www.firstgiving.com Thank you again! Webinar recorded January 28, 2009 www.firstgiving.com