The Endorphin Effect: raising money with athletic events

Webinar recorded January 28, 2009 www.firstgiving.com The endorphin effect: raising money with althletic events A Firstgiving.com webinar with James Campbell, January 28, 2009

Before we start…
For audio:
Turn on your computer’s speakers or plug in headphones, or…
Call 773-945-1011 and enter code 654-536-598 (may be a toll call)
Slides and a recording of this session will be available on our website in a few days
Ask your questions any time using the question tool; we will answer as many as possible at the end of the webinar
Webinar recorded January 28, 2009 www.firstgiving.com

Today’s webinar
Why all the buzz about endurance events?
Finding and choosing a marathon
Implementing your program
Promoting your endurance team and event
About Firstgiving
Q&A

What our numbers say
Average amounts raised on Firstgiving in 2008:
Walkers (25,479 fundraisers) $ 420
Runners (7,428 fundraisers) $ 982
Marathoners (3,229 fundraisers) $ 1,458
For audio, turn on your PC speakers or dial 773-945-1011 code 645-536-598

What’s the connection between endurance athletes and fundraising?
Personal connection or experience with the cause
Social responsibility
Support network, including camaraderie of:
The nonprofit’s marathon team
The community created around fundraising
Motivation or inspiration to train
Entry into a race
Safely train for a marathon

Why do people donate?
Amount donated is determined by:
Personal relationships
Difficulty of the event, or “Martyr Effect”
Affinity for the charity or cause
Clear impact of the donation

Piggyback off public events
You don’t have to organize the event
Recruit teams to run in races around the world
“ Run for a reason” = dedicate your run to a charitable cause
Save the expense, resources, time and risk

Two ways to win
Less work:
Ask your supporters who are running to run for your cause
More reward:
Become an official or unofficial charity of an athletic event
Follow these 4 steps…

1: Find a race
Visit www.TeamFirstgiving.com and click Events to see a suggested list of endurance events or MarathonGuide.com for a complete list of all the marathons in the world
It’s likely you’ll have better luck if you target local races
Giving charities numbers provides race directors with a way to give back to their community and get positive PR for their races

2: Contact the race director
Ask the race director if he or she would consider donating bib numbers to your nonprofit
You may have to pay for the entry fee or offer volunteers for the race
They race site could funnel fundraisers to your charity

3: Pair up with a coach
Give your runners guidance from a coach so that they can safely cross the finish line, get advice and have organized group runs
Find a coach through local running clubs, schools or ask your supporters if they know someone
Read this article on how to find a coach: http:// www.rrca.org/coaches/howfind.php

4: Promote, promote, promote!
Tell your supporters via your website, newsletter, emails, blogs, etc.
Ask your supporters to tell their friends too
Talk about it at board and event kick-off meetings
Send direct mail, e.g., save-the-date postcards
Use online social networks to get the word out

Two minutes about Firstgiving
Power online fundraising tools for people who want to raise money for a nonprofit cause
Easy, secure, convenient and effective
Use any event as a reason to raise money

Firstgiving is the leading social platform for fundraising for any nonprofit cause.

We give everyday people tools to raise money for causes that matter to them.

Firstgiving brings individual fundraising stories to life to drive more donations.

Over $80,675,633 has been raised on Firstgiving.com for 19,592 organizations from 1,468,853 people Webinar recorded January 28, 2009 www.firstgiving.com

Person-to-Person Fundraising
Your supporters make personalized appeals
Your supporters leverage their social networks
Give power to the people who want to do more
Your NPO Supporters = Fundraisers Friends & Family = Donors Webinar recorded January 28, 2009 www.firstgiving.com

Personal appeal Fundraising goal Name, event, date Photo/Video Charity name & mission Donor messages

Slides and recording will be emailed out to all attendees in a couple of days and posted to www.teamfirstgiving.com Question time Webinar recorded January 28, 2009 www.firstgiving.com

To request a free live demo, call (617) 591-2121 x1005 or email [email_address] Learn more at www.firstgiving.com Thank you again! Webinar recorded January 28, 2009 www.firstgiving.com

The Endorphin Effect: raising money with athletic events

by FirstGiving .com on Jan 29, 2009

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The Endorphin Effect: raising money with athletic events — Presentation Transcript