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Social Media for Nonprofits:
Killer Content in 10 Minutes a Day
Presented by:
@scoopit @sm4nonprofits
How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• If you’d like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
• Tweet about this webinar using the hashtag
#fgwebinar
@FirstGiving
#FGWebinar
Who is FirstGiving?
@FirstGiving
#FGWebinar
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages
and Event Registrations
Online Direct Donations
@FirstGiving
#FGWebinar
Who should
I listen to?
How can I be
heard?
The Problem: Information Overload
The Challenge: Cutting Through the Clutter
You
Goal
You
Visibility
The Path:
Content
Strategy
The Challenge: Cutting Through the Clutter
The Solution: Become a Curator
Content Curation
Research
Create
Approve
PublishPromote
Measure
Refine
The Content Cycle
What is good content, anyway?
Pop Quiz:
12
 Valuable to your audience
13
 Consistent with your focus
14
 Dynamic: fresh and frequent
What
you
consum
e
• What content do you already read? What do you share on
Twitter and other social networks? What do you email?
Type of
content
• Articles, blog posts, events, videos, presentations, etc.
Curation
format
• Magazine, story, pin board, multimedia channel, etc.
Start with what you already do.1
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Content Curation Strategy
3 Identify a content hub.
From to the rest of the social web!
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
4 Filter with purpose.
Identify your content hub.3
Content Curation Strategy
4 Filter with purpose.
Add your point of view.5
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
7 Build your communities of interest.
Content Curation in Action
Example: Breast Cancer Organization
Patients &
Survivors
Donors & BODMediaCompetitors
& Collaborators
Legislators
Communities of Interest
Relevant Content
Success Stories
Coping Tips
Stories
Impact
Big News
Breakthroughs
Events
Grants
New Policies
FDA Approvals
Beth Kanter
www.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of “Beth’s Blog: How
Networks and Data for
Social Change” &
co-author of Networked
Nonprofit and Measuring
the Networked Nonprofit
Content Curation in Action
Curated Topic Lineup
Social Media for
Nonprofits:
Measurement
Content Curation for Nonprofits Information
Coping Skills
Visualizatio
n
Techniques
and
Practice
Google+
for
Nonprofits
Failure
and
Learning
Nonprofit
Capacity
Building and
Training
Networked
NGO’s
Content Discovery
Content Sources:
Blogs, Nonprofit Media
Google Reader
Content Suggestion
Engine
Active Nonprofits
Adding A Unique Perspective
•Context
•Opinion
•Human Touch!
Social Sharing
+
Finding the Time to Thrive
• It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day
Top Tips for Killer Content
• Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Email: Tues/Weds/Thurs 11AM, 2PM
Top Tips for Killer Content
• Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank
Top Tips for Killer Content
32
Create an Editorial Calendar
Top Tips for Killer Content
Simple Spreadsheet with:
•Author
•Focus/Content
•Platform
•Date & Time
•Media (Photos, Video)
•Free Template: Ritu@SM4NP.org
Top Tips for Killer Content
Create an Editorial Calendar
Use Scheduling Tools
Top Tips for Killer Content
Top Tips for Killer Content
Use Scheduling Tools
Lists
Top Tips for Killer Content
Top Tips for Killer Content
Top Tips for Killer Content
Top Tips for Killer Content
Email Integration
Thank You!
arabella@scoop.it
@scoopit @arabellatv
Ritu@SM4NP.org
@sm4nonprofits
@ritusharma1

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