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What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime ...

What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.

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Scoop.it sm4 np Scoop.it sm4 np Presentation Transcript

  • Social Media for Nonprofits:Killer Content in 10 Minutes a DayPresented by:@scoopit @sm4nonprofits
  • How this webinar works• A link to the slides and a recording will be sentafter the webinar• If you’d like to ask a question during the webinar,you can type it in the box on the right side of yourscreen• Tweet about this webinar using the hashtag#fgwebinar@FirstGiving#FGWebinar
  • Who is FirstGiving?@FirstGiving#FGWebinar
  • Online Fundraising SolutionsPersonal Support for your nonprofit, donors, and fundraisersEasy, tested, and secure transaction processes for the donorPeer-to-Peer Fundraising Pagesand Event RegistrationsOnline Direct Donations@FirstGiving#FGWebinar
  • Who shouldI listen to?How can I beheard?The Problem: Information Overload
  • The Challenge: Cutting Through the ClutterYouGoal
  • YouVisibilityThe Path:ContentStrategyThe Challenge: Cutting Through the Clutter
  • The Solution: Become a Curator
  • Content Curation
  • ResearchCreateApprovePublishPromoteMeasureRefineThe Content Cycle
  • What is good content, anyway?Pop Quiz:
  • 12 Valuable to your audience
  • 13 Consistent with your focus
  • 14 Dynamic: fresh and frequent
  • Whatyouconsume• What content do you already read? What do you share onTwitter and other social networks? What do you email?Type ofcontent• Articles, blog posts, events, videos, presentations, etc.Curationformat• Magazine, story, pin board, multimedia channel, etc.Start with what you already do.1Content Curation Strategy
  • Start from what you already do.1Organize your sources.2Content Curation Strategy
  • 3 Identify a content hub.From to the rest of the social web!Content Curation Strategy
  • Start from what you already do.1Organize your sources.24 Filter with purpose.Identify your content hub.3Content Curation Strategy
  • 4 Filter with purpose.Add your point of view.5Content Curation StrategyStart from what you already do.1Organize your sources.2Identify your content hub.3
  • Content Curation StrategyAdd your point of view.5Measure your impact.64 Filter with purpose.Start from what you already do.1Organize your sources.2Identify your content hub.3
  • Content Curation StrategyAdd your point of view.5Measure your impact.64 Filter with purpose.Start from what you already do.1Organize your sources.2Identify your content hub.37 Build your communities of interest.
  • Content Curation in ActionExample: Breast Cancer OrganizationPatients &SurvivorsDonors & BODMediaCompetitors& CollaboratorsLegislatorsCommunities of InterestRelevant ContentSuccess StoriesCoping TipsStoriesImpactBig NewsBreakthroughsEventsGrantsNew PoliciesFDA Approvals
  • Beth Kanterwww.scoop.it/u/beth-kanterNonprofit social media guruAuthor of “Beth’s Blog: HowNetworks and Data forSocial Change” &co-author of NetworkedNonprofit and Measuringthe Networked NonprofitContent Curation in Action
  • Curated Topic LineupSocial Media forNonprofits:MeasurementContent Curation for Nonprofits InformationCoping SkillsVisualizationTechniquesandPracticeGoogle+forNonprofitsFailureandLearningNonprofitCapacityBuilding andTrainingNetworkedNGO’s
  • Content DiscoveryContent Sources:Blogs, Nonprofit MediaGoogle ReaderContent SuggestionEngineActive Nonprofits
  • Adding A Unique Perspective•Context•Opinion•Human Touch!
  • Social Sharing+
  • Finding the Time to Thrive
  • • It’s Not About You: Think 50/50• Just Ask: ? vs. .• Carve it Out: Schedule 20 Minutes a Day• Find Your Drumbeat: Post Consistently• Facebook: < 3/Day• Twitter: 1+/DayTop Tips for Killer Content
  • • Timing is Everything: The Burrito Principle• Mornings: 8-9AM• Lunch: Noon-1PM• End of Day: 4:30-6PM• Nights: 9:30-11PM• Email: Tues/Weds/Thurs 11AM, 2PMTop Tips for Killer Content
  • • Divvy it Up: Create a Social Committee• All Staff, Board, & Key Allies• The Ask: 5 Minutes/Week1. Facebook: 2+ Like/Comment/Shares2. Twitter: 2+ Retweets/Remixes3. Fill in the BlankTop Tips for Killer Content
  • 32Create an Editorial CalendarTop Tips for Killer Content
  • Simple Spreadsheet with:•Author•Focus/Content•Platform•Date & Time•Media (Photos, Video)•Free Template: Ritu@SM4NP.orgTop Tips for Killer ContentCreate an Editorial Calendar
  • Use Scheduling ToolsTop Tips for Killer Content
  • Top Tips for Killer ContentUse Scheduling Tools
  • ListsTop Tips for Killer Content
  • Top Tips for Killer Content
  • Top Tips for Killer Content
  • Top Tips for Killer ContentEmail Integration
  • Thank You!arabella@scoop.it@scoopit @arabellatvRitu@SM4NP.org@sm4nonprofits@ritusharma1