Running for a Reason? Raise more money for your cause than you ever thought possible

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    Be sure to includeAmount raised to dateStatus of your fundraising efforts and goalsExplanation of how their donation helpsReminder to match their donation through their works’ matching gift programEncouragement to pass your fundraising page on

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    Running for a Reason? Raise more money for your cause than you ever thought possible - Presentation Transcript

    1. Running for a reason? Raise more money for your cause than you thought possible A Firstgiving webinar - March 11, 2009 For audio, turn on your PC speakers For audio, turn on your PC speakers 286-1201 code 344-574-799 or dial (213) or dial (213) 286-1201 code 344-574-799
    2. Before we start… • For audio: – Turn on your computer’s speakers or plug in headphones, or… – Call (213) 286-1201 and enter code 344-574-799 (may be a toll call) • Slides and a recording of this session will be available on our website in a few days • Ask your questions any time using the question tool; we’ll answer as many as possible at the end of the webinar For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    3. Today’s webinar • Meet the team • What we’ve learned • “The Essentials” • More fundraising tips • About Firstgiving • Q&A For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    4. Meet the team Beth Bethany Grant Elizabeth For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    5. What makes endurance fundraisers special? Average amounts raised on Firstgiving in 2008: • Walkers (25,479 fundraisers) $ 420 • Runners (7,428 fundraisers) $ 982 • Marathoners (3,229 fundraisers) $ 1,458 For audio, turnon your PC speakers or For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799 dial 773-945-1011 code 645-536-598
    6. Why do endurance fundraisers raise so much money? Amount donated is determined by: • Difficulty of the event, or “Martyr effect” • Personal relationships • Affinity for the charity or cause • Clear impact of the donation For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    7. Starting your fundraising efforts • Tell your story • Add pictures or videos • Set a fundraising goal For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    8. Name, event, date Fundraising goal Photo/Video Personal appeal Charity name & mission Donor messages For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    9. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    10. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    11. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    12. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    13. Your network of potential donors: For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    14. How to reach your network: • Identify your networks • Tailor your message • Try one-to-one asks • Encourage your donors to ask their networks For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    15. Send updates regularly and often Tell donors and potential donors about • Your training and what it’s like • The status of your fundraising • Any set-backs or goals reached For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    16. Optimize the matching gift • Ask donors if their company provides matching gifts • Provide them with information about your nonprofit • Tell your nonprofit • Add it to your offline total and personal message text For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    17. Send thank-you emails Thanks to your help, we’ve raised $2,505.00 for Brigham and Women's Hospital. There’s no way I could have done this without you! For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    18. Send thank-you emails Because of your generosity, a woman fighting breast cancer will be able to receive the support she needs, a battered woman and her children will sleep safely tonight, and the Boston-area community will continue to receive the support, medical attention and encouragement it needs through Brigham and Women’s Hospital’s community programs. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    19. Send thank-you emails You’ve made a huge impact on me, too! You’ve forced me out of bed on those dark, below-freezing- temperature mornings and helped me tough it out through the snow-covered streets of Boston. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    20. Send thank-you emails As the marathon nears (less than 7 weeks away) I’m getting closer to my fundraising goal of $3000. If you know of anyone who could help me get there, please send my page on http://www.firstgiving.com/bethlingard For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    21. Send thank-you emails Also, if your company matches donations, please contact your Human Resources Department to find out how you can double your donation. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    22. More creative tips • Suggest specific donation amounts • Dedicate a mile of your race to someone • Offer services for donation • Use Facebook, MySpace or other social media sites to get the word out • Start a training blog For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    23. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    24. Two minutes about Firstgiving • Power online fundraising tools for people who want to raise money for a nonprofit cause • Easy, secure, convenient and effective • Use any event as a reason to raise money For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    25. Firstgiving is the leading social platform for fundraising for any nonprofit cause. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    26. We give everyday people tools to raise money for causes that matter to them. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    27. Firstgiving brings individual fundraising stories to life to drive more donations. For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    28. Over $80,675,633 has been raised on Firstgiving.com for 19,592 organizations from 1,468,853 people For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    29. Person-to-Person Fundraising Your NPO Supporters = Fundraisers Friends and family = Donors • Your supporters make personalized appeals • Your supporters leverage their social networks • Give power to the people who want to do more For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    30. Question time Slides and recording will be emailed out to all attendees in a few days, and posted to www.teamfirstgiving.com (where you can also find more tips & tricks about successful marathon fundraising) For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
    31. Thank you, again! Have questions about your fundraising? We’d love to hear from you, email us: support@firstgiving.com …or visit us: www.firstgiving.com For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799

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