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Please be sure you are able to hear audio

Call: (616) 883-8055

Access code: 597-456-616

Presented by: Susannah Richardson, Firstgiving Hannah Greenfield, Firstgiving Sharon Bradley, YMCA of Metropolitan Dallas No Event? No Problem: The Power of Grassroots Fundraising Call: (616) 883-8055 Access code: 597-456-616

Agenda Person-to-person online fundraising What is grassroots fundraising? YMCA case study How to implement Demonstration Firstgiving account types Call: (616) 883-8055 Access code: 597-456-616

Person-to-person online fundraising

What is grassroots fundraising?

YMCA case study

How to implement

Demonstration

Firstgiving account types

Call: (616) 883-8055 Access code: 597-456-616

What is Person-to-Person Fundraising? Potential Donors Your supporters making personalized appeals to friends and family for your cause Allowing your supporters to leverage their social network to make a difference Giving power to the people who want to do more than make a simple donation Call: (616) 883-8055 Access code: 597-456-616 Your Supporters Your Nonprofit

Your supporters making personalized appeals to friends and family for your cause

Allowing your supporters to leverage their social network to make a difference

Giving power to the people who want to do more than make a simple donation

Call: (616) 883-8055 Access code: 597-456-616

What is a Fundraising Page? It puts a face to your nonprofit organization Eliminates “fear of asking” Convenient : give by credit or debit card Fun for the individual! Automatically generates donation receipt , for tax purposes Progress thermometer Personal appeal Donations and comments

It puts a face to your nonprofit organization

Eliminates “fear of asking”

Convenient : give by credit or debit card

Fun for the individual!

Automatically generates donation receipt , for tax purposes

Donors Give and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “You are an inspiration” “ We can all help in some small way”

What is Grassroots Fundraising? Grassroots Movement*: driven by the constituents natural and spontaneous focus on community raising money through small donors cost effective * wikipedia.org

Grassroots Movement*:

driven by the constituents

natural and spontaneous

focus on community

raising money through small donors

cost effective

How Does it Work? Grassroots fundraising is like a modern-day chain letter After created, appeals are passed on again and again by email, blogs, social networks, and more

Grassroots fundraising is like a modern-day chain letter

After created, appeals are passed on again and again by email, blogs, social networks, and more

Fact #1: This Applies to You! Ignoring it is like leaving money on the table It gets your organization in touch with people you can’t easily reach in other ways Your supporters want to help, they may just not know what’s available Grassroots efforts help your cause as much, if not more, than donating, volunteering, etc. Less emphasis on monetary size Instead of chasing and fighting over big donors, get support from a variety of small donors

Ignoring it is like leaving money on the table

It gets your organization in touch with people you can’t easily reach in other ways

Your supporters want to help, they may just not know what’s available

Grassroots efforts help your cause as much, if not more, than donating, volunteering, etc.

Less emphasis on monetary size

Instead of chasing and fighting over big donors, get support from a variety of small donors

Fact #2: Expand Your Donor Database By definition, grassroots efforts spread your cause to new audiences Your supporters ask their networks for you Free advertising Grassroots = more donors

By definition, grassroots efforts spread your cause to new audiences

Your supporters ask their networks for you

Free advertising

Grassroots = more donors

#3: Every Dollar Counts Example: Pixie’s Page has already raised over $30,000 Breakdown of last 100 donations by amount: Note: 88% of donations were $25 or less!

Fundraising for Camp Grady Spruce with Firstgiving Sharon Bradley May 2008 firstgiving.com/campgradyspruce Please welcome Sharon Bradley

Fundraising for Camp Grady Spruce with Firstgiving

Sharon Bradley May 2008

firstgiving.com/campgradyspruce

What is Camp Grady Spruce? Branch of the YMCA of Metropolitan Dallas. Has a 70 year legacy as THE residential camp for the Dallas YMCA. Year-round Offerings: Summer Camp Outdoor Education Conferences Retreats Teambuilding for families, churches, businesses and Y-Guides Mission: To deliver exceptional outdoor programs that inspire, build and strengthen relationships with God, His creation and each other.

Branch of the YMCA of Metropolitan Dallas.

Has a 70 year legacy as THE residential camp for the Dallas YMCA.

Year-round Offerings:

Summer Camp

Outdoor Education

Conferences

Retreats

Teambuilding for families, churches, businesses and Y-Guides

Mission: To deliver exceptional outdoor programs that inspire, build and strengthen relationships with God, His creation and each other.

My Roles With CGS Then (70s/80s) 2 nd Generation Camper Summer Staff Now Board of Management (Volunteer) Partners’ Campaign chairperson on the Rainmaker Fundraising Committee

Then (70s/80s)

2 nd Generation Camper

Summer Staff

Now

Board of Management (Volunteer)

Partners’ Campaign chairperson on the Rainmaker Fundraising Committee

Goals for Online Fundraising for 1Q-08 Expand online fundraising as a new tool to accompany the traditional person-to-person, snail mail, phone call and e-mail fundraising tools. Above provided by our 118 year old city-wide organization with approximately 25 branches Encourage a handful of established campaigners to use Firstgiving pages and provide feedback

Expand online fundraising as a new tool to accompany the traditional person-to-person, snail mail, phone call and e-mail fundraising tools.

Above provided by our 118 year old city-wide organization with approximately 25 branches

Encourage a handful of established campaigners to use Firstgiving pages and provide feedback

Why’d we chose Firstgiving? Individual fundraisers create their own pages, tell their own stories and manage their own donor relationships Our campaign is based on approximately 100 volunteers raising between $500 - $20k each. Firstgiving’s individual fundraiser pages were a perfect fit for the way our association traditionally manages our campaign Reasonably priced Firstgiving’s pricing fit within our budget Teams Our fundraisers are broken into 3 teams to stimulate friendly competition. Firstgiving supported this concept “to a T” Portable data Customer Service Responsive, courteous, professional

Individual fundraisers create their own pages, tell their own stories and manage their own donor relationships

Our campaign is based on approximately 100 volunteers raising between $500 - $20k each.

Firstgiving’s individual fundraiser pages were a perfect fit for the way our association traditionally manages our campaign

Reasonably priced

Firstgiving’s pricing fit within our budget

Teams

Our fundraisers are broken into 3 teams to stimulate friendly competition.

Firstgiving supported this concept “to a T”

Portable data

Customer Service

Responsive, courteous, professional

2008 Results to Date Money Raised $13,320 Average Gift $140 # of Donations 94 # of Active Fundraising Pages 13 # of First Time Donors 39 # of Prior year Donors 28 # of Increased gifts from 21 Prior year Donors

Money Raised $13,320

Average Gift $140

# of Donations 94

# of Active Fundraising Pages 13

# of First Time Donors 39

# of Prior year Donors 28

# of Increased gifts from 21 Prior year Donors

Grassroots in Action: Making Lemonade out of Lemons www.firstgiving.com/woodle At the family’s request, a page was established to collect memorials in honor of our friend and former staff member, Scott Woodle $3,500 has been raised to date Met the instantaneous need of people to “do something now” to honor him

At the family’s request, a page was established to collect memorials in honor of our friend and former staff member, Scott Woodle

$3,500 has been raised to date

Met the instantaneous need of people to “do something now” to honor him

Thank you, Sharon! Next: How to Implement Grassroots Fundraising

Next:

How to Implement Grassroots Fundraising

Tip: Give Ideas Give supporters reasons to make pages so they find one that’s right for them Start an appeal e.g. 2008 fund for new equipment, send Tim to summer camp Anniversaries/Milestones e.g. The day you were diagnosed or officially disease-free, the day you adopted your dog In memory/In honor e.g. In memory of my best friend, please donate to cancer research Awareness months e.g. April is autism awareness month

Give supporters reasons to make pages so they find one that’s right for them

Start an appeal

e.g. 2008 fund for new equipment, send Tim to summer camp

Anniversaries/Milestones

e.g. The day you were diagnosed or officially disease-free, the day you adopted your dog

In memory/In honor

e.g. In memory of my best friend, please donate to cancer research

Awareness months

e.g. April is autism awareness month

More Ideas! In lieu of birthday or wedding gifts Instead of birthday gifts, please help me celebrate by donating to my favorite cause Local events Encourage people to fundraise for you online when participating in events: e.g. walkathons, marathons or 5ks Organize an office casual day Coordinate with your office so donors may wear jeans for the day

In lieu of birthday or wedding gifts

Instead of birthday gifts, please help me celebrate by donating to my favorite cause

Local events

Encourage people to fundraise for you online when participating in events: e.g. walkathons, marathons or 5ks

Organize an office casual day

Coordinate with your office so donors may wear jeans for the day

Tip: Lead by Example Familiarize yourself with the tools and make your own fundraising page Start a staff competition to see who can raise the most Ask each board member to set up a page as part of your annual appeal

Familiarize yourself with the tools and make your own fundraising page

Start a staff competition to see who can raise the most

Ask each board member to set up a page as part of your annual appeal

Tip: Make the Commitment If you don’t adopt it, neither will your supporters! Give clear directions and multiple ideas Promote on your website and all correspondence

If you don’t adopt it, neither will your supporters!

Give clear directions and multiple ideas

Promote on your website and all correspondence

Tip: Hold a Virtual Event Treat it like a regular event! Registration Teams Competition and prizes Note: all above virtual events hosted by Firstgiving!

Treat it like a regular event!

Registration

Teams

Competition and prizes

Tip: Give a Timeframe When there’s no deadline, it’s easy to procrastinate Everyone is used to end dates—fundraising is no exception Instigate a countdown to evoke a sense of urgency

When there’s no deadline, it’s easy to procrastinate

Everyone is used to end dates—fundraising is no exception

Instigate a countdown to evoke a sense of urgency

Tip: Give Your Supporters Multiple Calls to Action Tell ‘em, tell ‘em, and tell ‘em again! Supporters can… Make a fundraising page and collect donations Donate to the fundraising page made by you (the nonprofit) Forward the page on to others The internet is viral—make the most of it and ask everyone to forward it, post it on their blog, etc. If people can’t donate, they can still help by forwarding the page on to friends and family

Tell ‘em, tell ‘em, and tell ‘em again!

Supporters can…

Make a fundraising page and collect donations

Donate to the fundraising page made by you (the nonprofit)

Forward the page on to others

The internet is viral—make the most of it and ask everyone to forward it, post it on their blog, etc.

If people can’t donate, they can still help by forwarding the page on to friends and family

Next: Demo The Firstgiving Experience

Cost Creating a fundraising page and making a donation are free We deduct a 7.35% transaction fee from donations Credit card processing charges are included in fee

Creating a fundraising page and making a donation are free

We deduct a 7.35% transaction fee from donations

Credit card processing charges are included in fee

Example Start Pages Premium Start Page: www.firstgiving.com/atlantahumane Start Page: www.firstgiving.com/npo/3179

Firstgiving Nonprofit Accounts Nonprofit Account Cost: Free Start Page Unlimited fundraising pages Online reports: fundraiser and donor contact details Premium Nonprofit Account Cost: $300/annually Branded Start Page Branded fundraising pages with your logos and banner Includes: Event registration Event reports Team functionality

Nonprofit Account

Cost: Free

Start Page

Unlimited fundraising pages

Online reports: fundraiser and donor contact details

Premium Nonprofit Account

Cost: $300/annually

Branded Start Page

Branded fundraising pages with your logos and banner

Includes:

Event registration

Event reports

Team functionality

Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

Interested in learning more? Visit our website Sign up for a nonprofit account today www.firstgiving.com/statements/npo Email [email_address] Thank You For Joining Us

Interested in learning more?

Visit our website

Sign up for a nonprofit account today

www.firstgiving.com/statements/npo

Email [email_address]