No Event? No Problem: The Power of Grassroots Fundraising

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    No Event? No Problem: The Power of Grassroots Fundraising - Presentation Transcript

    1. Welcome to Firstgiving’s Webinar
      • The webinar will begin shortly
      • Please be sure you are able to hear audio
        • Call: (616) 883-8055
        • Access code: 597-456-616
      If you are having any trouble with the above number, please call 888-387-8686 Enter 1935301 and press #
    2. Presented by: Susannah Richardson, Firstgiving Hannah Greenfield, Firstgiving Sharon Bradley, YMCA of Metropolitan Dallas No Event? No Problem: The Power of Grassroots Fundraising Call: (616) 883-8055 Access code: 597-456-616
    3. Agenda
      • Person-to-person online fundraising
      • What is grassroots fundraising?
      • YMCA case study
      • How to implement
      • Demonstration
      • Firstgiving account types
        • Call: (616) 883-8055 Access code: 597-456-616
    4. What is Person-to-Person Fundraising? Potential Donors
      • Your supporters making personalized appeals to friends and family for your cause
      • Allowing your supporters to leverage their social network to make a difference
      • Giving power to the people who want to do more than make a simple donation
      • Call: (616) 883-8055 Access code: 597-456-616
      Your Supporters Your Nonprofit
    5. What is a Fundraising Page?
      • It puts a face to your nonprofit organization
      • Eliminates “fear of asking”
      • Convenient : give by credit or debit card
      • Fun for the individual!
      • Automatically generates donation receipt , for tax purposes
      Progress thermometer Personal appeal Donations and comments
    6. Donors Give and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “You are an inspiration” “ We can all help in some small way”
    7. What is Grassroots Fundraising?
      • Grassroots Movement*:
      • driven by the constituents
      • natural and spontaneous
      • focus on community
      • raising money through small donors
      • cost effective
      * wikipedia.org
    8. How Does it Work?
      • Grassroots fundraising is like a modern-day chain letter
        • After created, appeals are passed on again and again by email, blogs, social networks, and more
    9. Fact #1: This Applies to You!
      • Ignoring it is like leaving money on the table
        • It gets your organization in touch with people you can’t easily reach in other ways
      • Your supporters want to help, they may just not know what’s available
        • Grassroots efforts help your cause as much, if not more, than donating, volunteering, etc.
      • Less emphasis on monetary size
        • Instead of chasing and fighting over big donors, get support from a variety of small donors
    10. Fact #2: Expand Your Donor Database
      • By definition, grassroots efforts spread your cause to new audiences
      • Your supporters ask their networks for you
      • Free advertising
      • Grassroots = more donors
    11. #3: Every Dollar Counts Example: Pixie’s Page has already raised over $30,000 Breakdown of last 100 donations by amount: Note: 88% of donations were $25 or less!
      • Fundraising for Camp Grady Spruce with Firstgiving
      • Sharon Bradley May 2008
      • firstgiving.com/campgradyspruce
      Please welcome Sharon Bradley
    12. What is Camp Grady Spruce?
      • Branch of the YMCA of Metropolitan Dallas.
      • Has a 70 year legacy as THE residential camp for the Dallas YMCA.
      • Year-round Offerings:
        • Summer Camp
        • Outdoor Education
        • Conferences
        • Retreats
        • Teambuilding for families, churches, businesses and Y-Guides
      • Mission: To deliver exceptional outdoor programs that inspire, build and strengthen relationships with God, His creation and each other.
    13. My Roles With CGS
      • Then (70s/80s)
        • 2 nd Generation Camper
        • Summer Staff
      • Now
        • Board of Management (Volunteer)
        • Partners’ Campaign chairperson on the Rainmaker Fundraising Committee
    14. Goals for Online Fundraising for 1Q-08
      • Expand online fundraising as a new tool to accompany the traditional person-to-person, snail mail, phone call and e-mail fundraising tools.
        • Above provided by our 118 year old city-wide organization with approximately 25 branches
      • Encourage a handful of established campaigners to use Firstgiving pages and provide feedback
    15. Why’d we chose Firstgiving?
      • Individual fundraisers create their own pages, tell their own stories and manage their own donor relationships
        • Our campaign is based on approximately 100 volunteers raising between $500 - $20k each.
        • Firstgiving’s individual fundraiser pages were a perfect fit for the way our association traditionally manages our campaign
      • Reasonably priced
        • Firstgiving’s pricing fit within our budget
      • Teams
        • Our fundraisers are broken into 3 teams to stimulate friendly competition.
        • Firstgiving supported this concept “to a T”
      • Portable data
      • Customer Service
        • Responsive, courteous, professional
    16. 2008 Results to Date
      • Money Raised $13,320
      • Average Gift $140
      • # of Donations 94
      • # of Active Fundraising Pages 13
      • # of First Time Donors 39
      • # of Prior year Donors 28
      • # of Increased gifts from 21 Prior year Donors
    17. Grassroots in Action: Making Lemonade out of Lemons www.firstgiving.com/woodle
      • At the family’s request, a page was established to collect memorials in honor of our friend and former staff member, Scott Woodle
      • $3,500 has been raised to date
      • Met the instantaneous need of people to “do something now” to honor him
    18. Thank you, Sharon!
      • Next:
      • How to Implement Grassroots Fundraising
    19. Tip: Give Ideas
      • Give supporters reasons to make pages so they find one that’s right for them
        • Start an appeal
          • e.g. 2008 fund for new equipment, send Tim to summer camp
        • Anniversaries/Milestones
          • e.g. The day you were diagnosed or officially disease-free, the day you adopted your dog
        • In memory/In honor
          • e.g. In memory of my best friend, please donate to cancer research
        • Awareness months
          • e.g. April is autism awareness month
    20. More Ideas!
        • In lieu of birthday or wedding gifts
          • Instead of birthday gifts, please help me celebrate by donating to my favorite cause
        • Local events
          • Encourage people to fundraise for you online when participating in events: e.g. walkathons, marathons or 5ks
        • Organize an office casual day
          • Coordinate with your office so donors may wear jeans for the day
    21. Tip: Lead by Example
      • Familiarize yourself with the tools and make your own fundraising page
      • Start a staff competition to see who can raise the most
      • Ask each board member to set up a page as part of your annual appeal
    22. Tip: Make the Commitment
      • If you don’t adopt it, neither will your supporters!
        • Give clear directions and multiple ideas
        • Promote on your website and all correspondence
    23. Tip: Hold a Virtual Event
      • Treat it like a regular event!
        • Registration
        • Teams
        • Competition and prizes
      Note: all above virtual events hosted by Firstgiving!
    24. Tip: Give a Timeframe
      • When there’s no deadline, it’s easy to procrastinate
      • Everyone is used to end dates—fundraising is no exception
      • Instigate a countdown to evoke a sense of urgency
    25. Tip: Give Your Supporters Multiple Calls to Action
      • Tell ‘em, tell ‘em, and tell ‘em again!
      • Supporters can…
      • Make a fundraising page and collect donations
      • Donate to the fundraising page made by you (the nonprofit)
      • Forward the page on to others
        • The internet is viral—make the most of it and ask everyone to forward it, post it on their blog, etc.
        • If people can’t donate, they can still help by forwarding the page on to friends and family
    26. Next: Demo The Firstgiving Experience
    27. Cost
      • Creating a fundraising page and making a donation are free
      • We deduct a 7.35% transaction fee from donations
      • Credit card processing charges are included in fee
    28. Example Start Pages Premium Start Page: www.firstgiving.com/atlantahumane Start Page: www.firstgiving.com/npo/3179
    29. Firstgiving Nonprofit Accounts
      • Nonprofit Account
      • Cost: Free
      • Start Page
      • Unlimited fundraising pages
      • Online reports: fundraiser and donor contact details
      • Premium Nonprofit Account
      • Cost: $300/annually
      • Branded Start Page
        • Branded fundraising pages with your logos and banner
      • Includes:
        • Event registration
        • Event reports
        • Team functionality
    30. Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
      • Interested in learning more?
        • Visit our website
        • Sign up for a nonprofit account today
          • www.firstgiving.com/statements/npo
        • Email [email_address]
      Thank You For Joining Us

    + firstgiving inc.firstgiving inc., 2 years ago

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