Your SlideShare is downloading. ×
No Event? No Problem: The Power of Grassroots Fundraising
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

No Event? No Problem: The Power of Grassroots Fundraising


Published on

This webinar features new and innovative ways to raise money through grassroots fundraising. …

This webinar features new and innovative ways to raise money through grassroots fundraising.

In this free interactive webinar, you will learn about:

- Proven fundraising methods outside official events

- Easy ways to attract new donors by tapping into your supporters' existing networks

- Methods used by YMCA Metropolitan Dallas to raise thousands online.

Guest speaker: Sharon Bradley, Camp Grady Spruce, YMCA Metropolitan Dallas

Published in: Business, News & Politics

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Welcome to Firstgiving’s Webinar
    • The webinar will begin shortly
    • Please be sure you are able to hear audio
      • Call: (616) 883-8055
      • Access code: 597-456-616
    If you are having any trouble with the above number, please call 888-387-8686 Enter 1935301 and press #
  • 2. Presented by: Susannah Richardson, Firstgiving Hannah Greenfield, Firstgiving Sharon Bradley, YMCA of Metropolitan Dallas No Event? No Problem: The Power of Grassroots Fundraising Call: (616) 883-8055 Access code: 597-456-616
  • 3. Agenda
    • Person-to-person online fundraising
    • What is grassroots fundraising?
    • YMCA case study
    • How to implement
    • Demonstration
    • Firstgiving account types
      • Call: (616) 883-8055 Access code: 597-456-616
  • 4. What is Person-to-Person Fundraising? Potential Donors
    • Your supporters making personalized appeals to friends and family for your cause
    • Allowing your supporters to leverage their social network to make a difference
    • Giving power to the people who want to do more than make a simple donation
    • Call: (616) 883-8055 Access code: 597-456-616
    Your Supporters Your Nonprofit
  • 5. What is a Fundraising Page?
    • It puts a face to your nonprofit organization
    • Eliminates “fear of asking”
    • Convenient : give by credit or debit card
    • Fun for the individual!
    • Automatically generates donation receipt , for tax purposes
    Progress thermometer Personal appeal Donations and comments
  • 6. Donors Give and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “You are an inspiration” “ We can all help in some small way”
  • 7. What is Grassroots Fundraising?
    • Grassroots Movement*:
    • driven by the constituents
    • natural and spontaneous
    • focus on community
    • raising money through small donors
    • cost effective
  • 8. How Does it Work?
    • Grassroots fundraising is like a modern-day chain letter
      • After created, appeals are passed on again and again by email, blogs, social networks, and more
  • 9. Fact #1: This Applies to You!
    • Ignoring it is like leaving money on the table
      • It gets your organization in touch with people you can’t easily reach in other ways
    • Your supporters want to help, they may just not know what’s available
      • Grassroots efforts help your cause as much, if not more, than donating, volunteering, etc.
    • Less emphasis on monetary size
      • Instead of chasing and fighting over big donors, get support from a variety of small donors
  • 10. Fact #2: Expand Your Donor Database
    • By definition, grassroots efforts spread your cause to new audiences
    • Your supporters ask their networks for you
    • Free advertising
    • Grassroots = more donors
  • 11. #3: Every Dollar Counts Example: Pixie’s Page has already raised over $30,000 Breakdown of last 100 donations by amount: Note: 88% of donations were $25 or less!
  • 12.
    • Fundraising for Camp Grady Spruce with Firstgiving
    • Sharon Bradley May 2008
    Please welcome Sharon Bradley
  • 13. What is Camp Grady Spruce?
    • Branch of the YMCA of Metropolitan Dallas.
    • Has a 70 year legacy as THE residential camp for the Dallas YMCA.
    • Year-round Offerings:
      • Summer Camp
      • Outdoor Education
      • Conferences
      • Retreats
      • Teambuilding for families, churches, businesses and Y-Guides
    • Mission: To deliver exceptional outdoor programs that inspire, build and strengthen relationships with God, His creation and each other.
  • 14. My Roles With CGS
    • Then (70s/80s)
      • 2 nd Generation Camper
      • Summer Staff
    • Now
      • Board of Management (Volunteer)
      • Partners’ Campaign chairperson on the Rainmaker Fundraising Committee
  • 15. Goals for Online Fundraising for 1Q-08
    • Expand online fundraising as a new tool to accompany the traditional person-to-person, snail mail, phone call and e-mail fundraising tools.
      • Above provided by our 118 year old city-wide organization with approximately 25 branches
    • Encourage a handful of established campaigners to use Firstgiving pages and provide feedback
  • 16. Why’d we chose Firstgiving?
    • Individual fundraisers create their own pages, tell their own stories and manage their own donor relationships
      • Our campaign is based on approximately 100 volunteers raising between $500 - $20k each.
      • Firstgiving’s individual fundraiser pages were a perfect fit for the way our association traditionally manages our campaign
    • Reasonably priced
      • Firstgiving’s pricing fit within our budget
    • Teams
      • Our fundraisers are broken into 3 teams to stimulate friendly competition.
      • Firstgiving supported this concept “to a T”
    • Portable data
    • Customer Service
      • Responsive, courteous, professional
  • 17. 2008 Results to Date
    • Money Raised $13,320
    • Average Gift $140
    • # of Donations 94
    • # of Active Fundraising Pages 13
    • # of First Time Donors 39
    • # of Prior year Donors 28
    • # of Increased gifts from 21 Prior year Donors
  • 18. Grassroots in Action: Making Lemonade out of Lemons
    • At the family’s request, a page was established to collect memorials in honor of our friend and former staff member, Scott Woodle
    • $3,500 has been raised to date
    • Met the instantaneous need of people to “do something now” to honor him
  • 19. Thank you, Sharon!
    • Next:
    • How to Implement Grassroots Fundraising
  • 20. Tip: Give Ideas
    • Give supporters reasons to make pages so they find one that’s right for them
      • Start an appeal
        • e.g. 2008 fund for new equipment, send Tim to summer camp
      • Anniversaries/Milestones
        • e.g. The day you were diagnosed or officially disease-free, the day you adopted your dog
      • In memory/In honor
        • e.g. In memory of my best friend, please donate to cancer research
      • Awareness months
        • e.g. April is autism awareness month
  • 21. More Ideas!
      • In lieu of birthday or wedding gifts
        • Instead of birthday gifts, please help me celebrate by donating to my favorite cause
      • Local events
        • Encourage people to fundraise for you online when participating in events: e.g. walkathons, marathons or 5ks
      • Organize an office casual day
        • Coordinate with your office so donors may wear jeans for the day
  • 22. Tip: Lead by Example
    • Familiarize yourself with the tools and make your own fundraising page
    • Start a staff competition to see who can raise the most
    • Ask each board member to set up a page as part of your annual appeal
  • 23. Tip: Make the Commitment
    • If you don’t adopt it, neither will your supporters!
      • Give clear directions and multiple ideas
      • Promote on your website and all correspondence
  • 24. Tip: Hold a Virtual Event
    • Treat it like a regular event!
      • Registration
      • Teams
      • Competition and prizes
    Note: all above virtual events hosted by Firstgiving!
  • 25. Tip: Give a Timeframe
    • When there’s no deadline, it’s easy to procrastinate
    • Everyone is used to end dates—fundraising is no exception
    • Instigate a countdown to evoke a sense of urgency
  • 26. Tip: Give Your Supporters Multiple Calls to Action
    • Tell ‘em, tell ‘em, and tell ‘em again!
    • Supporters can…
    • Make a fundraising page and collect donations
    • Donate to the fundraising page made by you (the nonprofit)
    • Forward the page on to others
      • The internet is viral—make the most of it and ask everyone to forward it, post it on their blog, etc.
      • If people can’t donate, they can still help by forwarding the page on to friends and family
  • 27. Next: Demo The Firstgiving Experience
  • 28. Cost
    • Creating a fundraising page and making a donation are free
    • We deduct a 7.35% transaction fee from donations
    • Credit card processing charges are included in fee
  • 29. Example Start Pages Premium Start Page: Start Page:
  • 30. Firstgiving Nonprofit Accounts
    • Nonprofit Account
    • Cost: Free
    • Start Page
    • Unlimited fundraising pages
    • Online reports: fundraiser and donor contact details
    • Premium Nonprofit Account
    • Cost: $300/annually
    • Branded Start Page
      • Branded fundraising pages with your logos and banner
    • Includes:
      • Event registration
      • Event reports
      • Team functionality
  • 31. Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
  • 32.
    • Interested in learning more?
      • Visit our website
      • Sign up for a nonprofit account today
      • Email [email_address]
    Thank You For Joining Us