Mobilize Now for Your Fall or Winter Fundraising Event

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Join James from Firstgiving and Jeannie from The Bell Center for an informative hour-long presentation and Q&A. Among other things, we cover…
- Why there’s more to online fundraising than a donate button
- How The Bell Center has succeeded with person to person fundraising
- Things you can start doing right now to make your fall campaign successful

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Mobilize Now for Your Fall or Winter Fundraising Event

  1. 1. Welcome! Today’s topic: Mobilize NOW for your Winter or Spring fundraising event! Presenters: – James Campbell, Firstgiving – Jeannie Colquett, The Bell Center for Early Intervention Programs Firstgiving Webinar October 16, 2008 www.firstgiving.com Today’s agenda • Person-to-Person online fundraising • How The Bell Center succeeded • Things you can do to get started today • Question time (answers, too!) • Appendix: popular concerns, costs and details about Firstgiving Firstgiving Webinar October 16, 2008 www.firstgiving.com 1
  2. 2. Housekeeping • If you have a question for James or Jeannie, type it in the question box in go2webinar (usually on the right) • We will answer as many as we can live during the presentation, and email answers to the rest • We will send the slides and a recording a day or two after the session Firstgiving Webinar October 16, 2008 www.firstgiving.com Thinking differently • Forget for a moment that you’re you’ fundraisers and development officers • Take a deep breath • Clear your mind Firstgiving Webinar October 16, 2008 www.firstgiving.com 2
  3. 3. Spending money • How do you decide what to do with your money? • Who is most influential on your decisions? – Is it the people selling you stuff? – Is it the media? Is it Oprah? Advertising? – Is it your friends, your family, your colleagues at work whom you trust? Firstgiving Webinar October 16, 2008 www.firstgiving.com Back to fundraising • Why not give people the tools to help them recommend your organization to their friends, families, colleagues? • Isn’t an ask from a friend better than an ask from a development officer? • We call this…. Person-to-Person Fundraising Firstgiving Webinar October 16, 2008 www.firstgiving.com 3
  4. 4. Person-to-Person Fundraising Your NPO Supporters = fundraisers Friends & families = donors • Your supporters making personalized appeals to friends and family for your cause • Allowing your supporters to leverage their social network to make a difference • Giving power to the people who want to do more than make a simple donation Firstgiving Webinar October 16, 2008 www.firstgiving.com How is this any different than the “Donate Now” button on my website? • Online donations – Place a “Donate Now” button on your website, sit back, wait, and hope for reactive donations from your immediate donors only • Not terribly effective • Not very engaging • It’s not enough Firstgiving Webinar October 16, 2008 www.firstgiving.com 4
  5. 5. How is this any different than the “Donate Now” button on my website? • Online Fundraising – Now, empower all of your constituents to reach out to their extended networks and proactively “Ask” them for donations • Net new donations from donors you would not have received donations from otherwise. Firstgiving Webinar October 16, 2008 www.firstgiving.com Put a personal face on your cause • Appeals are made on your behalf at a personal and emotional level • Donors feel compelled to support their friends’ ? efforts in a show of personal support • Lack of familiarity with your nonprofit organization has little bearing on the decision to make an online donation Firstgiving Webinar October 16, 2008 www.firstgiving.com 5
  6. 6. Personal Fundraising Pages Progress thermometer Personal appeal Donations and comments • Put a face to your nonprofit organization • Eliminate “fear of asking” • Convenient, easy and secure payment • Donors are more involved • Automatic donation receipt, for tax purposes Firstgiving Webinar October 16, 2008 www.firstgiving.com Welcome Guest Speaker: Jeannie Colquett Executive Director The Bell Center for Early Intervention Programs http://www.thebellcenter.org http://www.firstgiving.com/npo/2508 Firstgiving Webinar October 16, 2008 www.firstgiving.com 6
  7. 7. About The Bell Center for Early Childhood Intervention • The Bell Center is dedicated to maximizing the potential of children from birth to three years of age who are at risk for developmental delay • For more than 20 years, The Bell Center for Early Intervention Programs has provided treatment for children with special needs through its therapy programs. The program has provided dramatic results for the more than 600 children who have participated since its inception. • The Bell Center offers treatment as soon as a child is diagnosed, often within a few days or weeks after birth. Parents often feel a sense of helplessness when they discover their child has special needs; however, the Bell Center staff and volunteers are able to provide them with specific information and encouragement allowing parents to move from a sense of confusion, to a deep pride in their children’s accomplishments and optimism for the future. • Programs at The Bell Center are designed to promote growth in gross and fine motor skills, as well as language, cognition, self-help, and play skills. Each child is evaluated annually, and goals are tailored specifically to the child’s needs. Trained volunteers carry out these individually prescribed programs under the close supervision of a team of fully qualified professional staff members including physically and occupational therapists, speech language pathologists, special educators, and a nutritionist. Firstgiving Webinar October 16, 2008 www.firstgiving.com Partners in Training • Partners In Training (PIT) provides support, accountability and encouragement for runners and walkers who agree to complete: Mercedes Marathon, Mercedes Half Marathon or Enterprise Rent- a-Car Relay in honor of a past or present Bell Center child. • Each PIT is requested to raise a minimum of $1,310 for The Bell Center in that child’s name. Firstgiving Webinar October 16, 2008 www.firstgiving.com 7
  8. 8. How has online fundraising helped us? • How our supporters use it? – Marathon Team • Our initial concerns, fears over: – Costs – Security – Ease of use – Reporting • What’s our experience been? – Fundraising results – Fundraiser / donor feedback – How much has the event donations grown? – What’s next? Firstgiving Webinar October 16, 2008 www.firstgiving.com Fundraising Results $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $- 2005 2006 2007 Projected 2008 Donations $14,145 $100,706 $144,656 $300,000 Firstgiving Webinar October 16, 2008 www.firstgiving.com 8
  9. 9. Thank you Jeannie, and to The Bell Center for Early Intervention Programs Firstgiving Webinar October 16, 2008 www.firstgiving.com Three things YOU can do NOW • First thing – You already have a Donate button on your website, so add a Fundraising button on your website too. If people can’t give…then they can raise the money! • Second thing – Email all of your Donors now, yes your Donors, except don’t ask them for another donation. Thank them for their support during this difficult year, ask them to create a personal fundraising page, and email it to (10) friends. • Third thing – Mobilize Teams, there’s strength in numbers! You may have events this Winter and Spring, don’t wait, start now, it’s never too soon for Teams to recruit members, spread the word, and raise funds for your walks, runs, plunges, rides, and bowlathons over the next (6) months. Firstgiving Webinar October 16, 2008 www.firstgiving.com 9
  10. 10. Question Time • If you have a question for James or Jeannie, type it in the question box in go2webinar (usually on the right) • If we don’t get to it now, we will reply by email soon • We will send a link to the slides and a recording a day or two after the session Try Firstgiving risk-free. Join now at www.firstgiving.com call (617) 591-2121 x1005 or email james@firstgiving.com Firstgiving Webinar October 16, 2008 www.firstgiving.com But we have concerns… • Costs – You do not lose money fundraising online, rather you cut down administrative costs & staff time, grow your donor base, and net increase overall development revenue • No fundraising events? – That’s OK, people can always raise money for your cause around any personal occasion, anytime they want. • Our demographic won’t use it – People of all ages, income, education, geography, race, religion, and Internet abilities use online fundraising pages to easily reach their friends & collect donations for cause they care about. Firstgiving Webinar October 16, 2008 www.firstgiving.com 10
  11. 11. • Staff resources? – Online fundraising isn’t a large huge undertaking, it should be quick, painless, simple, fun, and has both short & long term benefits to your organization • Loss of content control – Your fundraisers know best how to speak to their audience, so empower them with the freedom and ability to do so online, the way they do offline today. • Security – Research studies show the numbers: Identity theft is more frequently committed offline than online! Online fundraising is secure, convenient, and private. Firstgiving Webinar October 16, 2008 www.firstgiving.com Firstgiving Credit Fee 5% Card Fee 2.5% NPO nets 92.5% Yes, that’s all, ONLINE no catch, we promise! DONATIONS Firstgiving Webinar October 16, 2008 www.firstgiving.com 11
  12. 12. .56 1,329 .org NPO Your Firstgiving YOUR NPO Monthly Check 00011101011101000 01010101011010100 Weekly Direct Deposit (EFT) Firstgiving Webinar October 16, 2008 www.firstgiving.com NPO gets detailed breakdown of all payments, donors, and fundraisers on reports Firstgiving Webinar October 16, 2008 www.firstgiving.com 12
  13. 13. When your organization joins Firstgiving, you have your own nonprofit site called a Start Page which serves as the hub of all your online fundraising activity • Nonprofit Start Page – Free doorway into online fundraising for all your supporters – Personal pages all linked together, displays fundraising history • Optional premium upgrade available for: – Custom branding on site – Online event registration – Official event reports – Fundraising teams – Only a $300/annual fee Firstgiving Webinar October 16, 2008 www.firstgiving.com Some organizations raising money with Firstgiving person-to-person online fundraising pages Case in Point: Online fundraising and Firstgiving are tried and true. It’s a trusted & effective way to raise money today, and people around the country embrace the concept. Firstgiving Webinar October 16, 2008 www.firstgiving.com 13
  14. 14. Thank you again! Try Firstgiving risk-free. Join now at www.firstgiving.com call (617) 591-2121 x1005 or email james@firstgiving.com Firstgiving Webinar October 16, 2008 www.firstgiving.com 14

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