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Leveraging Social Media for Online Fundraising Success
 

Leveraging Social Media for Online Fundraising Success

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In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically: ...

In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically:

Techniques to take advantage of social media sites (e.g. Facebook and MySpace) to expand your donor base

Ways to succeed with new online fundraising approaches, such as person-to-person fundraising pages

Strategies used by The Special Olympics to raise over $85,000 through online programs

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    Leveraging Social Media for Online Fundraising Success Leveraging Social Media for Online Fundraising Success Presentation Transcript

    • Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success
    • Agenda
      • Person-to-person online fundraising
      • Special Olympics case study
      • Real-world examples
      • Demonstration
      • The Firstgiving account
    • About Firstgiving
      • Who we are
        • - A leading provider of online fundraising tools
      • Some history
        • - Established in 1999 in London and expanded to the US in 2003
      • Our mission
        • - Make possible for anyone, anywhere, to raise money for important causes
      Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!
    • What is Person-to-Person Fundraising? Donors
      • People making personalized appeals for causes that are important to them
      • Giving your supporters the ability to leverage their social network to make a difference
      Your Nonprofit Supporters/ Fundraisers Donors
    • Person to Person Fundraising With Firstgiving
      • Premium Start Page
      • Nonprofits direct their supporters to their own Start Page
      • From there, they make their fundraising page
      • Fundraisers create their page
      • Email out the link
      • Add to MySpace, Facebook or blog
      • Spread the word
      • Donors support their friends
      • Discover your nonprofit
      • Pass along to their friends
      • Become a fundraiser
      Fundraising Page Donation Screen
    • Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
    • Example Fundraising Page
      • A simple web page where individuals ask for donations
      • They work to put a face to your organization
      Progress thermometer Personal appeal Donations and comments
    • Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”
    • Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware
      • Special Events represent 67% of SODE
      • Fundraising
      • Strive to maximize return on investment
      • Adding has made a difference in
      • our fundraising effectiveness
      • Lewes Polar Bear Plunge
          • 2006 - Before Firstgiving
            • $414,000 raised
          • 2007 - $525,000 from 2,692 Bears
            • 205 Bears utilized FG : $53,414
          • 2008 - 300 Bears utilizing FG
            • To-date: $46,690 vs. $20,244 (2007)
      • Pigskin Pass
          • College student-athletes relay a
          • football before rival game
          • 2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG)
      • Pigskin Pass
          • Interface with Facebook
          • A new way to connect your cause to
          • family & friends
          • Fund raising progress is ‘real-time’
      • Administrative View
          • Money raised is direct deposit
          • Donor reports are easy to retrieve
          • Rarely receive questions “How do I set up my FG page!”
          • Donors receive an immediate thank you we create!
      • Testimonials
          • “ My fund raising totals doubled and I didn’t have to send reminders!”
          • “ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!”
          • “ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?”
      • Benefits to SODE
          • Cost – minimal start-up; reasonable processing fee
          • Always available tech support
          • Increased revenue – with minimal effort from us
          • Happy donors!!!
    • Social Media
      • Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world.
      • People tap into a wider range of relationships
        • 33% of Firstgiving donations are from out-of-state
      • What’s your presence on these sites?
    • Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.
    • Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.
    • Answer the Question, ‘How can I Help?’
      • Goal:
        • Raise funds and awareness for his favorite nonprofit
      • How:
        • Cern recruited 3 others to climb Mount Kilimanjaro
      • Results:
        • Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors
    • In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”
    • Participate in an Event Fundraising pages are perfect for events
    • Demo: Firstgiving Experience
    • Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community
    • Firstgiving Nonprofit Accounts
      • Nonprofit Account
      • Your own fundraising Start Page
        • Supporters may create a fundraising page or make a donation
      • Access to contact details of all fundraisers and donors
      • Premium Nonprofit Account
      • A branded Start Page
        • Branded fundraising pages with your logos and banner
      • Ability to add official events: Event registration, event reports and team functionality
      How can Nonprofits Use Firstgiving?
    • Example Start Pages Premium Start Page Start Page
      • Interested in learning more?
        • Visit our website
        • Sign up for a nonprofit account today
          • www.firstgiving.com/signup
        • Email [email_address]
      Thank You For Joining Us