Leveraging Social Media for Online Fundraising Success

Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success

Agenda
Person-to-person online fundraising
Special Olympics case study
Real-world examples
Demonstration
The Firstgiving account

About Firstgiving
Who we are
- A leading provider of online fundraising tools
Some history
- Established in 1999 in London and expanded to the US in 2003
Our mission
- Make possible for anyone, anywhere, to raise money for important causes
Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!

What is Person-to-Person Fundraising? Donors
People making personalized appeals for causes that are important to them
Giving your supporters the ability to leverage their social network to make a difference
Your Nonprofit Supporters/ Fundraisers Donors

Person to Person Fundraising With Firstgiving
Premium Start Page
Nonprofits direct their supporters to their own Start Page
From there, they make their fundraising page
Fundraisers create their page
Email out the link
Add to MySpace, Facebook or blog
Spread the word
Donors support their friends
Discover your nonprofit
Pass along to their friends
Become a fundraiser
Fundraising Page Donation Screen

Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

Example Fundraising Page
A simple web page where individuals ask for donations
They work to put a face to your organization
Progress thermometer Personal appeal Donations and comments

Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”

Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware

Special Events represent 67% of SODE
Fundraising
Strive to maximize return on investment
Adding has made a difference in
our fundraising effectiveness

Lewes Polar Bear Plunge
2006 - Before Firstgiving
$414,000 raised
2007 - $525,000 from 2,692 Bears
205 Bears utilized FG : $53,414
2008 - 300 Bears utilizing FG
To-date: $46,690 vs. $20,244 (2007)

Pigskin Pass
College student-athletes relay a
football before rival game
2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG)

Pigskin Pass
Interface with Facebook
A new way to connect your cause to
family & friends
Fund raising progress is ‘real-time’

Administrative View
Money raised is direct deposit
Donor reports are easy to retrieve
Rarely receive questions “How do I set up my FG page!”
Donors receive an immediate thank you we create!

Testimonials
“ My fund raising totals doubled and I didn’t have to send reminders!”
“ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!”
“ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?”

Benefits to SODE
Cost – minimal start-up; reasonable processing fee
Always available tech support
Increased revenue – with minimal effort from us
Happy donors!!!

Social Media
Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world.
People tap into a wider range of relationships
33% of Firstgiving donations are from out-of-state
What’s your presence on these sites?

Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.

Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.

Answer the Question, ‘How can I Help?’
Goal:
Raise funds and awareness for his favorite nonprofit
How:
Cern recruited 3 others to climb Mount Kilimanjaro
Results:
Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors

In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”

Participate in an Event Fundraising pages are perfect for events

Demo: Firstgiving Experience

Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community

Firstgiving Nonprofit Accounts
Nonprofit Account
Your own fundraising Start Page
Supporters may create a fundraising page or make a donation
Access to contact details of all fundraisers and donors
Premium Nonprofit Account
A branded Start Page
Branded fundraising pages with your logos and banner
Ability to add official events: Event registration, event reports and team functionality
How can Nonprofits Use Firstgiving?

Example Start Pages Premium Start Page Start Page

Interested in learning more?
Visit our website
Sign up for a nonprofit account today
www.firstgiving.com/signup
Email [email_address]
Thank You For Joining Us

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Leveraging Social Media for Online Fundraising Success

by FirstGiving .com on Apr 29, 2008

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Leveraging Social Media for Online Fundraising Success — Presentation Transcript