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Leveraging Social Media for Online Fundraising Success

Leveraging Social Media for Online Fundraising Success



In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically: ...

In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically:

Techniques to take advantage of social media sites (e.g. Facebook and MySpace) to expand your donor base

Ways to succeed with new online fundraising approaches, such as person-to-person fundraising pages

Strategies used by The Special Olympics to raise over $85,000 through online programs



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    Leveraging Social Media for Online Fundraising Success Leveraging Social Media for Online Fundraising Success Presentation Transcript

    • Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success
    • Agenda
      • Person-to-person online fundraising
      • Special Olympics case study
      • Real-world examples
      • Demonstration
      • The Firstgiving account
    • About Firstgiving
      • Who we are
        • - A leading provider of online fundraising tools
      • Some history
        • - Established in 1999 in London and expanded to the US in 2003
      • Our mission
        • - Make possible for anyone, anywhere, to raise money for important causes
      Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!
    • What is Person-to-Person Fundraising? Donors
      • People making personalized appeals for causes that are important to them
      • Giving your supporters the ability to leverage their social network to make a difference
      Your Nonprofit Supporters/ Fundraisers Donors
    • Person to Person Fundraising With Firstgiving
      • Premium Start Page
      • Nonprofits direct their supporters to their own Start Page
      • From there, they make their fundraising page
      • Fundraisers create their page
      • Email out the link
      • Add to MySpace, Facebook or blog
      • Spread the word
      • Donors support their friends
      • Discover your nonprofit
      • Pass along to their friends
      • Become a fundraiser
      Fundraising Page Donation Screen
    • Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
    • Example Fundraising Page
      • A simple web page where individuals ask for donations
      • They work to put a face to your organization
      Progress thermometer Personal appeal Donations and comments
    • Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”
    • Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware
      • Special Events represent 67% of SODE
      • Fundraising
      • Strive to maximize return on investment
      • Adding has made a difference in
      • our fundraising effectiveness
      • Lewes Polar Bear Plunge
          • 2006 - Before Firstgiving
            • $414,000 raised
          • 2007 - $525,000 from 2,692 Bears
            • 205 Bears utilized FG : $53,414
          • 2008 - 300 Bears utilizing FG
            • To-date: $46,690 vs. $20,244 (2007)
      • Pigskin Pass
          • College student-athletes relay a
          • football before rival game
          • 2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG)
      • Pigskin Pass
          • Interface with Facebook
          • A new way to connect your cause to
          • family & friends
          • Fund raising progress is ‘real-time’
      • Administrative View
          • Money raised is direct deposit
          • Donor reports are easy to retrieve
          • Rarely receive questions “How do I set up my FG page!”
          • Donors receive an immediate thank you we create!
      • Testimonials
          • “ My fund raising totals doubled and I didn’t have to send reminders!”
          • “ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!”
          • “ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?”
      • Benefits to SODE
          • Cost – minimal start-up; reasonable processing fee
          • Always available tech support
          • Increased revenue – with minimal effort from us
          • Happy donors!!!
    • Social Media
      • Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world.
      • People tap into a wider range of relationships
        • 33% of Firstgiving donations are from out-of-state
      • What’s your presence on these sites?
    • Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.
    • Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.
    • Answer the Question, ‘How can I Help?’
      • Goal:
        • Raise funds and awareness for his favorite nonprofit
      • How:
        • Cern recruited 3 others to climb Mount Kilimanjaro
      • Results:
        • Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors
    • In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”
    • Participate in an Event Fundraising pages are perfect for events
    • Demo: Firstgiving Experience
    • Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community
    • Firstgiving Nonprofit Accounts
      • Nonprofit Account
      • Your own fundraising Start Page
        • Supporters may create a fundraising page or make a donation
      • Access to contact details of all fundraisers and donors
      • Premium Nonprofit Account
      • A branded Start Page
        • Branded fundraising pages with your logos and banner
      • Ability to add official events: Event registration, event reports and team functionality
      How can Nonprofits Use Firstgiving?
    • Example Start Pages Premium Start Page Start Page
      • Interested in learning more?
        • Visit our website
        • Sign up for a nonprofit account today
          • www.firstgiving.com/signup
        • Email [email_address]
      Thank You For Joining Us