Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success

Agenda Person-to-person online fundraising Special Olympics case study Real-world examples Demonstration The Firstgiving account

Person-to-person online fundraising

Special Olympics case study

Real-world examples

Demonstration

The Firstgiving account

About Firstgiving Who we are - A leading provider of online fundraising tools Some history - Established in 1999 in London and expanded to the US in 2003 Our mission - Make possible for anyone, anywhere, to raise money for important causes Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!

Who we are

- A leading provider of online fundraising tools

Some history

- Established in 1999 in London and expanded to the US in 2003

Our mission

- Make possible for anyone, anywhere, to raise money for important causes

What is Person-to-Person Fundraising? Donors People making personalized appeals for causes that are important to them Giving your supporters the ability to leverage their social network to make a difference Your Nonprofit Supporters/ Fundraisers Donors

People making personalized appeals for causes that are important to them

Giving your supporters the ability to leverage their social network to make a difference

Person to Person Fundraising With Firstgiving Premium Start Page Nonprofits direct their supporters to their own Start Page From there, they make their fundraising page Fundraisers create their page Email out the link Add to MySpace, Facebook or blog Spread the word Donors support their friends Discover your nonprofit Pass along to their friends Become a fundraiser Fundraising Page Donation Screen

Premium Start Page

Nonprofits direct their supporters to their own Start Page

From there, they make their fundraising page

Fundraisers create their page

Email out the link

Add to MySpace, Facebook or blog

Spread the word

Donors support their friends

Discover your nonprofit

Pass along to their friends

Become a fundraiser

Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

Example Fundraising Page A simple web page where individuals ask for donations They work to put a face to your organization Progress thermometer Personal appeal Donations and comments

A simple web page where individuals ask for donations

They work to put a face to your organization

Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”

Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware

Special Events represent 67% of SODE Fundraising Strive to maximize return on investment Adding has made a difference in our fundraising effectiveness

Special Events represent 67% of SODE

Fundraising

Strive to maximize return on investment

Adding has made a difference in

our fundraising effectiveness

Lewes Polar Bear Plunge 2006 - Before Firstgiving $414,000 raised 2007 - $525,000 from 2,692 Bears 205 Bears utilized FG : $53,414 2008 - 300 Bears utilizing FG To-date: $46,690 vs. $20,244 (2007)

Lewes Polar Bear Plunge

2006 - Before Firstgiving

$414,000 raised

2007 - $525,000 from 2,692 Bears

205 Bears utilized FG : $53,414

2008 - 300 Bears utilizing FG

To-date: $46,690 vs. $20,244 (2007)

Pigskin Pass College student-athletes relay a football before rival game 2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG)

Pigskin Pass

College student-athletes relay a

football before rival game

2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG)

Pigskin Pass Interface with Facebook A new way to connect your cause to family & friends Fund raising progress is ‘real-time’

Pigskin Pass

Interface with Facebook

A new way to connect your cause to

family & friends

Fund raising progress is ‘real-time’

Administrative View Money raised is direct deposit Donor reports are easy to retrieve Rarely receive questions “How do I set up my FG page!” Donors receive an immediate thank you we create!

Administrative View

Money raised is direct deposit

Donor reports are easy to retrieve

Rarely receive questions “How do I set up my FG page!”

Donors receive an immediate thank you we create!

Testimonials “ My fund raising totals doubled and I didn’t have to send reminders!” “ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!” “ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?”

Testimonials

“ My fund raising totals doubled and I didn’t have to send reminders!”

“ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!”

“ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?”

Benefits to SODE Cost – minimal start-up; reasonable processing fee Always available tech support Increased revenue – with minimal effort from us Happy donors!!!

Benefits to SODE

Cost – minimal start-up; reasonable processing fee

Always available tech support

Increased revenue – with minimal effort from us

Happy donors!!!

Social Media Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world. People tap into a wider range of relationships 33% of Firstgiving donations are from out-of-state What’s your presence on these sites?

Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world.

People tap into a wider range of relationships

33% of Firstgiving donations are from out-of-state

What’s your presence on these sites?

Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.

Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.

Answer the Question, ‘How can I Help?’ Goal: Raise funds and awareness for his favorite nonprofit How: Cern recruited 3 others to climb Mount Kilimanjaro Results: Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors

Goal:

Raise funds and awareness for his favorite nonprofit

How:

Cern recruited 3 others to climb Mount Kilimanjaro

Results:

Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors

In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”

Participate in an Event Fundraising pages are perfect for events

Demo: Firstgiving Experience

Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community

Firstgiving Nonprofit Accounts Nonprofit Account Your own fundraising Start Page Supporters may create a fundraising page or make a donation Access to contact details of all fundraisers and donors Premium Nonprofit Account A branded Start Page Branded fundraising pages with your logos and banner Ability to add official events: Event registration, event reports and team functionality How can Nonprofits Use Firstgiving?

Nonprofit Account

Your own fundraising Start Page

Supporters may create a fundraising page or make a donation

Access to contact details of all fundraisers and donors

Premium Nonprofit Account

A branded Start Page

Branded fundraising pages with your logos and banner

Ability to add official events: Event registration, event reports and team functionality

Example Start Pages Premium Start Page Start Page

Interested in learning more? Visit our website Sign up for a nonprofit account today www.firstgiving.com/signup Email [email_address] Thank You For Joining Us

Interested in learning more?

Visit our website

Sign up for a nonprofit account today

www.firstgiving.com/signup

Email [email_address]