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How to raise $1,000 a day for 30 days!
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How to raise $1,000 a day for 30 days!

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Nonprofit organizations are seeking fresh ideas that will help lead to more donations and volunteer engagement. FirstGiving presents a FREE Webinar about online social fundraising while showing how …

Nonprofit organizations are seeking fresh ideas that will help lead to more donations and volunteer engagement. FirstGiving presents a FREE Webinar about online social fundraising while showing how one nonprofit raised $1,000 a day for 30 days online. You can easily design a similar fundraising program for your supporters as well.

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  • Good afternoon, thank you for joining our Webinar today. I’m James Campbell, and I’m Laura Reino, and today we’ll be reviewing a case study of a nonprofit client and show how they successfully raised over $1,000 per day for 30 days.
  • This afternoon we’ll cover:Why online fundraising is so powerfulCase Study, how Cure Childhood Cancer leveraged online fundraising for their campaignOnline fundraising best practicesHow it worksTake your questionsAnd any next steps
  • Most nonprofit organizations already have an online donation button on their website. But that’s not what we’ll be talking about today. We’ll be talking about online person to person fundraising, which means individuals reaching out to their friends, family, and colleagues on your behalf to raise money for your organization. These are new donors you wouldn’t received contributions from otherwise.
  • These are examples. Each person has their own page, with their own personal story, the cause they are supporting, their photo, a video, a fundraising goal, and ultimately, it’s their contacts whom they send their appeals to and in return receive donations from. You can see the nice comments their friends leave behind.
  • You are probably aware of different services that offer online fundraising abilities. It can seem confusing and overwhelming. We really try to keep online fundraising simple, in fact so easy… well you probably know the Ad.According to many research studies including on Charity Navigator, your costs of offline fundraising can be expensive, 10% - 30%. Online fundraising is cost efficient and the cost per dollar raised is a fraction of what most organizations pay today. So you will actually lower your cost of fundraising.Do not under-estimate quality customer support, it’ s critical to a positive user experience and successful fundraising results.Rather than staff entering paperwork into your donor database, they can focus on best practices, communication, support, and increasing fundraising activity.You can literally sign up and start fundraising immediately, this does not require a drawn out training processAll the data and information people need is always at their fingertips, and information is power
  • Here are some high level functions and features nonprofit organizations commonly inquire about, to highlight a few:Obviously personal fundraising web pagesTeamsDedicated nonprofit site showing all the fundraising activityReportingAuto Thank You emailsFree customer support
  • Over the past 7 years, over 2.3 million people have helped to raise over 127 million dollars for thousands of nonprofits organizations in all 50 States on the FirstGiving platform. You will recognize some of these organizations, FirstGiving is tried & true, secure, credible, and effective.
  • In summary, this is not all about your nonprofit taking on all of the fundraising work yourself. It’s about sharing that task with your passionate community of supporters so they can do some amazing things to easily raise more money for your cause.
  • So enough from us, now it’s time for your questions, so please ask them.
  • Thank you for your interest, and please do not hesitate to contact us with questions.

Transcript

  • 1. Welcome, this
    FirstGiving Webinar will begin shortly
    Raise $1,000 a day for 30 days
    Presented by James Campbell & Laura Reino
    Wednesday February 17, 2010
  • 2. Webinar Agenda
    Power of online fundraising pages
    Case study – Raise $1,000 a day for 30 days
    Best practices to consider
    How FirstGiving works
    Your questions, our answers
    Next steps
  • 3. People can already make donations on our website
    Good! However, we’re talking about proactive online FUNDRAISING
  • 4.
  • 5. Case Study: CURE Childhood Cancer
    Dedicated to conquering childhood cancer through research, education and support of patients and their families.
    CURE has focused its efforts on improving the care, quality of life, and survival rate of children with cancer.
    Had used FirstGiving before for an annual running event, but this was the first non-event campaign
  • 6. Plan: Conquer Cancer One Day at a Time
    Capitalize on Awareness Month
    Identify (30) families
    Raise $1,000 a day for 30 days
    Feature one child per day
    Provide templates to families to tell their stories
  • 7. Campaign Fundraising Results
    Raised 566% initial fundraising target
    Reached donors otherwise inaccessible
    Doubled number of donors in database
    Bonded: families felt indebted to the cause
    Still adding 250 new fans per week on Facebook six months later
  • 8. Interesting data points
  • 9.
  • 10.
  • 11. How they hit a homerun with online fundraising?
    Developed well defined & simple fundraising guidelines
    Set success metrics
    Promoted and leveraged social media
    Offered templates, best practices
    Tracked activity & follow-up
    Demonstrated flexibility
    Gained experience for future campaigns
  • 12. The FirstGiving Difference
    So easy, even a caveman can do it
    Lower fundraising expenses *
    Professional customer support
    New donor acquisition
    Boost staff efficiency
    Get started within a few days
    Transparency
    * CharityNavigator.org
  • 13. Features & Benefits
    • Personal Fundraising Pages
    • 14. Event registration
    • 15. Team fundraising
    • 16. Personal stories
    • 17. Thermometers
    • 18. Online reporting (Excel)
    • 19. Donor Thank You receipts
    • 20. Unlimited campaigns
    • 21. Grassroots fundraising
    • 22. Account Management
    • 23. Free customer support
    • 24. Weekly direct deposit (EFT)
    • 25. Facebook integration
    • 26. YouTube videos
    • 27. Blog Widgets
    • 28. Nonprofit resources
  • 2,302,500 individuals have helped raise over $127,100,000 on FirstGiving for thousands of nonprofit organizations since 2003
  • 29. Person to Person Fundraising
    Your NPO
    Supporters = Fundraisers
    Friends and family = Donors
    Your supporters make personalized appeals
    Your supporters leverage their networks
    Empower power to do more
    More donors for your cause
  • 30. Ask questions, we’ll answer them!
    Type your questions through GoToWebinar using the “Chat” box window
    If we don’t get to it now, we’ll follow-up with you afterwards
  • 31. Thanks for attending today!
    Slides will be made available next week.
    Have questions or want to join? Contact us:
    • James Campbell
    james@firstgiving.com
    617.519.2121 x1005
    • Laura Reino
    laura@firstgiving.com
    617.519.2121 x1000