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Getting results with peer to-peer fundraising
 

Getting results with peer to-peer fundraising

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oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media. ...

oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.

John will discuss:

-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts

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    Getting results with peer to-peer fundraising Getting results with peer to-peer fundraising Presentation Transcript

    • Getting Results with Peer-to-Peer Fundraising
    • Agenda • Why Peer-to-Peer? • Enlist help from your community first • Create an event worth talking about • Offer incentives • Make it mobile • Use a secret Facebook Group • Pitch projects • Make it personal • Pick up the phone Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer?
    • What is Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer? 70% of us trust brand recommendations from friends, but only 10% trust messages from those same brands. - Forrester Research Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer? The average donor gives $50 while the average fundraiser raises about $500. Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer? • Reach exponentially more people • Raise exponentially more money • Acquire exponentially more donors Getting Results with Peer-to-Peer Fundraising
    • Why Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
    • Enlist help from your community first
    • Enlist help from your community first Start with your core people! Your Community Subscribers Donors Volunteers Getting Results with Peer-to-Peer Fundraising
    • Enlist help from your community first Past team leaders, top donors, top volunteers Your Community Subscribers Donors Volunteers Getting Results with Peer-to-Peer Fundraising
    • Enlist help from your community first They will be asking their friends to donate! Your Community Subscribers Donors Volunteers Your Network Your community’s family, friends and acquaintances Getting Results with Peer-to-Peer Fundraising
    • Create an event worth talking about
    • Create an event worth talking about from Blackbaud Getting Results with Peer-to-Peer Fundraising
    • Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
    • Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
    • Offer incentives
    • Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
    • Make sure it’s mobile
    • Make sure it’s mobile Getting Results with Peer-to-Peer Fundraising
    • Make sure it’s mobile Getting Results with Peer-to-Peer Fundraising
    • Create a secret Facebook Group for core supporters
    • Create a secret Facebook Group Getting Results with Peer-to-Peer Fundraising
    • Create a secret Facebook Group Getting Results with Peer-to-Peer Fundraising
    • Smart analytics and email marketing
    • Smart analytics and email marketing “People created pages, but aren’t raising money!” - Suzanne Tierney, Lupus Greater Ohio Getting Results with Peer-to-Peer Fundraising
    • Smart analytics and email marketing • Create a drip campaign targeting people who created but abandoned pages. • Acknowledge that fundraising is hard. • Personalize the email with friends name. Getting Results with Peer-to-Peer Fundraising
    • Smart analytics and email marketing 50% finished creating a page and raised money! Getting Results with Peer-to-Peer Fundraising
    • Pitch projects, not funds
    • Pitch projects, not funds Getting Results with Peer-to-Peer Fundraising
    • Make it personal
    • Make it personal Getting Results with Peer-to-Peer Fundraising
    • Make it personal Getting Results with Peer-to-Peer Fundraising
    • Pick up the phone
    • Pick up the phone Calling people to say thanks: • Increases retention by 20% • Increases revenue by 20% • A message is 25% as effective as a live call. - Chuck Longfield, Chief Scientist at Blackbaud Getting Results with Peer-to-Peer Fundraising
    • How to get more Subscribe to my blog Like the Nonprofit Facebook Page Getting Results with Peer-to-Peer Fundraising
    • Who is this guy? Founder: Inbound Zombie - a non-profit social media consultancy in Cambridge, MA and the Social Media Fundraising Club. Trainer: Charityhowto and MarketingProfs. Speaker: Nonprofit Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonprofits Boston, etc. Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly. Author: Facebook Marketing for Dummies and All-in-One (2014). Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC. Getting Results with Peer-to-Peer Fundraising