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Getting Results with Peer-to-Peer Fundraising
Agenda

• Why Peer-to-Peer?
• Enlist help from your community first
• Create an event worth talking about
• Offer incentive...
Why Peer-to-Peer?
What is Peer-to-Peer?

Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?

Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?

70% of us trust brand recommendations from friends,
but only 10% trust messages from those same brands....
Why Peer-to-Peer?

The average donor gives $50
while the average fundraiser
raises about $500.
Getting Results with Peer-t...
Why Peer-to-Peer?

• Reach exponentially more people
• Raise exponentially more money
• Acquire exponentially more donors
...
Why Peer-to-Peer?

Getting Results with Peer-to-Peer Fundraising
Enlist help from your community first
Enlist help from your community first

Start with your
core people!

Your Community
Subscribers
Donors
Volunteers

Getting...
Enlist help from your community first

Past team
leaders, top
donors, top
volunteers

Your Community
Subscribers
Donors
Vo...
Enlist help from your community first

They will be
asking their
friends to
donate!
Your Community
Subscribers
Donors
Volu...
Create an event worth talking about
Create an event worth talking about

from Blackbaud

Getting Results with Peer-to-Peer Fundraising
Is your event worth sharing with friends?

Getting Results with Peer-to-Peer Fundraising
Is your event worth sharing with friends?

Getting Results with Peer-to-Peer Fundraising
Offer incentives
Is your event worth sharing with friends?

Getting Results with Peer-to-Peer Fundraising
Make sure it’s mobile
Make sure it’s mobile

Getting Results with Peer-to-Peer Fundraising
Make sure it’s mobile

Getting Results with Peer-to-Peer Fundraising
Create a secret Facebook Group for core supporters
Create a secret Facebook Group

Getting Results with Peer-to-Peer Fundraising
Create a secret Facebook Group

Getting Results with Peer-to-Peer Fundraising
Smart analytics and email marketing
Smart analytics and email marketing

“People created pages, but aren’t raising money!”
- Suzanne Tierney, Lupus Greater Oh...
Smart analytics and email marketing

• Create a drip campaign targeting people who created but abandoned pages.
• Acknowle...
Smart analytics and email marketing

50% finished creating a page and raised money!
Getting Results with Peer-to-Peer Fund...
Pitch projects, not funds
Pitch projects, not funds

Getting Results with Peer-to-Peer Fundraising
Make it personal
Make it personal

Getting Results with Peer-to-Peer Fundraising
Make it personal

Getting Results with Peer-to-Peer Fundraising
Pick up the phone
Pick up the phone

Calling people to say thanks:

• Increases retention by 20%
• Increases revenue by 20%
• A message is 2...
How to get more

Subscribe to my blog
Like the Nonprofit Facebook Page

Getting Results with Peer-to-Peer Fundraising
Who is this guy?
Founder: Inbound Zombie - a non-profit social media consultancy in
Cambridge, MA and the Social Media Fun...
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Getting results with peer to-peer fundraising

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oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.

John will discuss:

-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts

Published in: Marketing, News & Politics
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Transcript of "Getting results with peer to-peer fundraising"

  1. 1. Getting Results with Peer-to-Peer Fundraising
  2. 2. Agenda • Why Peer-to-Peer? • Enlist help from your community first • Create an event worth talking about • Offer incentives • Make it mobile • Use a secret Facebook Group • Pitch projects • Make it personal • Pick up the phone Getting Results with Peer-to-Peer Fundraising
  3. 3. Why Peer-to-Peer?
  4. 4. What is Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
  5. 5. Why Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
  6. 6. Why Peer-to-Peer? 70% of us trust brand recommendations from friends, but only 10% trust messages from those same brands. - Forrester Research Getting Results with Peer-to-Peer Fundraising
  7. 7. Why Peer-to-Peer? The average donor gives $50 while the average fundraiser raises about $500. Getting Results with Peer-to-Peer Fundraising
  8. 8. Why Peer-to-Peer? • Reach exponentially more people • Raise exponentially more money • Acquire exponentially more donors Getting Results with Peer-to-Peer Fundraising
  9. 9. Why Peer-to-Peer? Getting Results with Peer-to-Peer Fundraising
  10. 10. Enlist help from your community first
  11. 11. Enlist help from your community first Start with your core people! Your Community Subscribers Donors Volunteers Getting Results with Peer-to-Peer Fundraising
  12. 12. Enlist help from your community first Past team leaders, top donors, top volunteers Your Community Subscribers Donors Volunteers Getting Results with Peer-to-Peer Fundraising
  13. 13. Enlist help from your community first They will be asking their friends to donate! Your Community Subscribers Donors Volunteers Your Network Your community’s family, friends and acquaintances Getting Results with Peer-to-Peer Fundraising
  14. 14. Create an event worth talking about
  15. 15. Create an event worth talking about from Blackbaud Getting Results with Peer-to-Peer Fundraising
  16. 16. Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
  17. 17. Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
  18. 18. Offer incentives
  19. 19. Is your event worth sharing with friends? Getting Results with Peer-to-Peer Fundraising
  20. 20. Make sure it’s mobile
  21. 21. Make sure it’s mobile Getting Results with Peer-to-Peer Fundraising
  22. 22. Make sure it’s mobile Getting Results with Peer-to-Peer Fundraising
  23. 23. Create a secret Facebook Group for core supporters
  24. 24. Create a secret Facebook Group Getting Results with Peer-to-Peer Fundraising
  25. 25. Create a secret Facebook Group Getting Results with Peer-to-Peer Fundraising
  26. 26. Smart analytics and email marketing
  27. 27. Smart analytics and email marketing “People created pages, but aren’t raising money!” - Suzanne Tierney, Lupus Greater Ohio Getting Results with Peer-to-Peer Fundraising
  28. 28. Smart analytics and email marketing • Create a drip campaign targeting people who created but abandoned pages. • Acknowledge that fundraising is hard. • Personalize the email with friends name. Getting Results with Peer-to-Peer Fundraising
  29. 29. Smart analytics and email marketing 50% finished creating a page and raised money! Getting Results with Peer-to-Peer Fundraising
  30. 30. Pitch projects, not funds
  31. 31. Pitch projects, not funds Getting Results with Peer-to-Peer Fundraising
  32. 32. Make it personal
  33. 33. Make it personal Getting Results with Peer-to-Peer Fundraising
  34. 34. Make it personal Getting Results with Peer-to-Peer Fundraising
  35. 35. Pick up the phone
  36. 36. Pick up the phone Calling people to say thanks: • Increases retention by 20% • Increases revenue by 20% • A message is 25% as effective as a live call. - Chuck Longfield, Chief Scientist at Blackbaud Getting Results with Peer-to-Peer Fundraising
  37. 37. How to get more Subscribe to my blog Like the Nonprofit Facebook Page Getting Results with Peer-to-Peer Fundraising
  38. 38. Who is this guy? Founder: Inbound Zombie - a non-profit social media consultancy in Cambridge, MA and the Social Media Fundraising Club. Trainer: Charityhowto and MarketingProfs. Speaker: Nonprofit Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonprofits Boston, etc. Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly. Author: Facebook Marketing for Dummies and All-in-One (2014). Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC. Getting Results with Peer-to-Peer Fundraising
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