FirstGiving Fundraising Bootcamp: Week 3 Presented by Debra Askanase, Community Organizer 2.0
How this webinar works • A link to the slides and a recording will be sent after the webinar• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen• Use the hashtag #fgwebinars to tweet about this webinar
FirstGiving: Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonproﬁt, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
About the Presenter Debra Askanase, @askdebra Digital Engagement Strategist Community Organizer 2.0 hFp://communityorganizer20.com firstname.lastname@example.org
Fundraising Bootcamp: Overview Fundraising bootcamp: what’s it all about -‐ Four weeks of discussion, learning, and tesMng: -‐ The donate now buFon -‐ The fundraising landing page -‐ Driving donors to the website -‐ The plan for Giving Tuesday! Plus… Answering your quesMons Peer-‐supported Facebook Group (lots of discussion!) hFps://www.facebook.com/groups/337397103024397/ Follow-‐up videos and content
Online Fundraising for Nonproﬁts: Facebook Group Join the group! hFps://www.facebook.com/groups/337397103024397/ Purpose: discuss your challenges, share successes, ask quesMons online fundraising
Week 3: Driving donors to your giving page! Brief review of weeks 1 and 2 6 steps for driving donors to your website What is your biggest success thus far? Check-‐in on Giving Tuesday projects
DonaMon amount takeaways • Encourage fundraisers to ask for speciﬁc donaMon amounts of $25, $50, and $100 • Consider secng up projects that can be funded for these amounts ($50 buys a week’s worth of food for one person) • Don’t be afraid to ask for higher amounts: $200 is the most popular amount over $100
Bootcamp Challenge Polls 1. Are you running a Giving Tuesday campaign? What is it? 2. Have you made any changes to your online giving buFon, or donaMon page, as a result of this bootcamp series?
Most common quesIons from YOU -‐What is Giving Tuesday and what is FirstGiving doing for it?* -‐How do you opMmize the donate buFon, page, and giving levels?* -‐Is there a way to donate through Facebook?* -‐How should we eﬀecMvely drive donors to the website to donate?* -‐What is the best way to drive donors to make donaMons? -‐How many Mmes should you ask for donaMons?*
Step 1: Develop your assets • Grow your email list • IdenMfy one to two social media spaces and nurture fans in those spaces • IdenMfy your online and oﬄine superfans and plan to culMvate them • Assess your email communicaMons – are they eﬀecMve?
Step 2: Build relaMonships with fans one by one Importance of identifying key action takers and influencers online http://blog.hubspot.com/blog/tabid/6307/bid/5330/Lead-Nurturing-Lessons-from-the- eNonprofit-Benchmarks-Study.aspx
Step 3: Create an online donaMon campaign plan
Your online donaMon plan • Set a goal for the number of donaMons, types of donaMons, total amount, number of new vs. returning donors • Crak the story • Develop the communicaMons strategy (iniMal, campaign, post-‐campaign/donaMon) • Cross-‐promoMon • Start talking about your campaign 3 months ahead of Mme
Email + social sharing = higher CTRs Study from GetResponse: “NewsleFers that included social sharing buFons…had an average click-‐through-‐rate (CTR) 115% higher.” hFp://blog.getresponse.com/social-‐sharing-‐boosts-‐email-‐ctr-‐up-‐to-‐115.html
Fundraisers using social media raise more: 40% increase
Email + social takeaways • Use social media sharing icons in your email messages and calls to acMon • Enable donors to share their donaMons socially • Encourage social sharing of the online campaign
Step 6: Thank your donors >> Front Row FoundaMon
Donor thank-‐you ideas • Personalized thank-‐you notes (think hand-‐ wriFen!) • Segmented email thank you • Shout-‐outs in your social spaces • Create a thank-‐you tab on Facebook • Create a thank-‐you video: hFp:// www.youtube.com/user/charitywaterthanks • Pick up the phone
Orchids of Light: Team Camino hFp://orchidsoﬂight.org/the-‐ odd-‐couple-‐team-‐camino/
Pucng it all together: Orchids of Light www.orchidsoﬂight.org • Raised $20,000 in small donaMons in ﬁrst 9 months, 35% of it online • Developed 3 speciﬁc campaigns, each with a story • Have about 100 engaged sponsors (called “roots”) • To date, relaMonship-‐based giving • A LOT of cross-‐promoMon on social media
Week 4: It’s all about YOU! Brief review of weeks 1, 2, & 3 How many Mmes should you ask for donaMons? Bootcamp stories: -‐ what you put into acMon -‐ what you sMll want to learn Report-‐backs from your Giving Tuesday campaigns
Week 4 Bootcamp Challenges – share your story: 1. Have you made any changes to your online giving buFon, or donaMon page, as a result of this bootcamp series? Post to the Facebook Group what you’ve changes or opMmized as a result of this bootcamp series – add photos, links, before/aker photos. 2. What did you do for #GivingTuesday? Share your GivingTuesday project to the FB group. Be sure to include a link, what you did, and share how it went!
Connect with us through our social communities! Facebook: facebook.com/firstgiving Twitter: @FirstGiving Online Fundraising blog: http://blog.firstgiving.comOnline Fundraising for Nonprofits Facebook Group:https://www.facebook.com/groups/337397103024397/
Thank you! Interested in learning more about FirstGiving? Contact: email@example.comNonprofit customer of FirstGiving with questions? Contact: firstname.lastname@example.org
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