• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
FirstGiving fundraising basics webinar
 

FirstGiving fundraising basics webinar

on

  • 1,686 views

 

Statistics

Views

Total Views
1,686
Views on SlideShare
1,553
Embed Views
133

Actions

Likes
2
Downloads
29
Comments
0

3 Embeds 133

http://firstgiving.per.fm 99
http://my.performable.com 17
http://my.performable.com 17

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    FirstGiving fundraising basics webinar FirstGiving fundraising basics webinar Presentation Transcript

    • Fundraising 101: Back to Basics Presented July 14, 2011
    • About the PresentersLaura Reino Lee JohnsonSr. Sales Consultant Sales Consultantlaura@firstgiving.com lee@firstgiving.com
    • The FirstGiving Fundraising Solutions Peer-to-Peer Fundraising Pages Online Donations and Event Registrations Personal Support for your Nonprofit, Donors, and Fundraisers. Easy, Tested, and Secure Transaction Processes for the Donor.
    • Success by the Numbers• 8,000+ nonprofits have utilized FirstGiving• 13 million+ online donors• 10+ years in business• 31 employees in the US • Offices in Boston and San Francisco• 100+ employees worldwide Over 1.2 Billion Donated Online since 2001 through FirstGiving 80 Million+ of that Worldwide 155 Million donated (combined US through FirstGiving and UK offices) is in the last 18mos 155 Million Donated Online to FirstGiving 82% - the average year over year since 2003 increase in online donations a nonprofit sees that utilizes FirstGiving.
    • Why ThisTopic??
    • Webinar Agenda• Event and Grassroots Fundraising – Best Practices – Ways to Help you Supporters – How FirstGiving can Help – Donor Trends – Real-Life Examples• FirstGiving Success Center• Other Resources Provided by FirstGiving• What Does it Cost?• Questions and Answers
    • EventFundraising
    • Events 101• Start Early!• Set Goals/Metrics• Arm your Supporters – Information – Tools• Send out TARGETED communications• Add a competitive edge/ incentive fundraising
    • How FirstGiving Can HelpNonprofitStartPage
    • How FirstGiving Can HelpEventPages
    • How FirstGiving Can HelpOnlineRegistration
    • How FirstGiving Can HelpTeamFundraising
    • Total Event Donations 2007 – 2010: 130% growth Total dollars donated 2007 - 2010 $51,466,531.06 $40,482,682.00 $31,356,784.10$22,349,601.29 27% growth 2007 2008 2009 2010
    • Average Event Donation Average Donation 2007 - 2010$53.00 $52.66 $52.44$52.50 $52.02$52.00$51.50 $50.96$51.00$50.50 2.9% growth$50.00 2007 2008 2009 2010 *overall event average donation is $51.38
    • Real LifeExamples
    • Special Olympics ChicagoPolar Plunge Event•1,311 Fundraising Pages•1,481 Event Registrants•230 Teams•Raised $385,246online!
    • EnlightenNext, Inc.Meditation MarathonEvent•246 Fundraising Pages•285 Event Registrants•40 Teams•Raised $131,567online!
    • GrassrootsFundraising
    • Grassroots 101• Provide suggestions and tools that can help• Make it fun – competition often increases engagement with community efforts• Reach out to people doing things anyway• Fundraiser recognition• Close the loop
    • How FirstGiving Can HelpPersonalFundraisingPages• Personal Message• Photos• YouTube Video
    • Grassroots events receive larger average donations Average Donation Grassroots Official$64.37 $65.61 $63.74 $66.08 $49.51 $49.75 $48.45 $50.11 2007 2008 2009 2010
    • 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 Anniversaries Birthdays Bowling Christenings Cycling Memorials MotorcyclingOther Occasions Other sporting… Running Swimming Treks Triathlons grassroots eventsUltramarathons Average event donation amount 2007 - 2010 Walk Weddings Largest average donations go to Total
    • Real LifeExamples
    • 1
    • 2
    • Real LifeExamples
    • SuccessCenter
    • Account Area Tour
    • Personal Fundraising Pages
    • Event Fundraising
    • Additional FeaturesAvailable
    • Online Donation Button
    • Total Direct Donations 2008 – 2010: 175% growth Direct Donations 2008 - 2010 $767,095.35 $499,761.38 $279,055.16 59% 2008 2009 2010 Direct Donations 2008 - 2010
    • Average Direct Donation 2008 - 2010 Average Direct Donation 2008- 2010 $108.37 $106.36 $104.38 2008 2009 2010 Average Direct Donation
    • Facebook Button
    • Donors Can Pay the Fee!•On average, 38% ofdonors are choosingto pay the fee•Brings effective rateof donations down to4.84% for Nonprofit!
    • What Does it Cost?Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction Online Donations and Registrations - 1.75% of each transaction Credit Card Merchant Fees – 2.5% added to each transaction Nonprofit Account Annual Subscription Fee - $300 per year
    • Important Takeaways• Do not ignore grassroots fundraising or direct donation fundraising!• Help your supporters help you• Paying attention to the BASICS can make significant differences in your results
    • Let’s Answer Some Questions
    • August WebinarCapitalizing on End-of-YearGiving: Strategies for Ending 2011 on a High Note! August 18, 2011 1pm EST/ 10am PST
    • Thank you!Sr. Sales Consultant, Laura Reinolaura@firstgiving.com505.508.5635Sales inquiries: sales@firstgiving.com