FirstGiving fundraising basics webinar

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FirstGiving fundraising basics webinar

  1. 1. Fundraising 101: Back to Basics Presented July 14, 2011
  2. 2. About the PresentersLaura Reino Lee JohnsonSr. Sales Consultant Sales Consultantlaura@firstgiving.com lee@firstgiving.com
  3. 3. The FirstGiving Fundraising Solutions Peer-to-Peer Fundraising Pages Online Donations and Event Registrations Personal Support for your Nonprofit, Donors, and Fundraisers. Easy, Tested, and Secure Transaction Processes for the Donor.
  4. 4. Success by the Numbers• 8,000+ nonprofits have utilized FirstGiving• 13 million+ online donors• 10+ years in business• 31 employees in the US • Offices in Boston and San Francisco• 100+ employees worldwide Over 1.2 Billion Donated Online since 2001 through FirstGiving 80 Million+ of that Worldwide 155 Million donated (combined US through FirstGiving and UK offices) is in the last 18mos 155 Million Donated Online to FirstGiving 82% - the average year over year since 2003 increase in online donations a nonprofit sees that utilizes FirstGiving.
  5. 5. Why ThisTopic??
  6. 6. Webinar Agenda• Event and Grassroots Fundraising – Best Practices – Ways to Help you Supporters – How FirstGiving can Help – Donor Trends – Real-Life Examples• FirstGiving Success Center• Other Resources Provided by FirstGiving• What Does it Cost?• Questions and Answers
  7. 7. EventFundraising
  8. 8. Events 101• Start Early!• Set Goals/Metrics• Arm your Supporters – Information – Tools• Send out TARGETED communications• Add a competitive edge/ incentive fundraising
  9. 9. How FirstGiving Can HelpNonprofitStartPage
  10. 10. How FirstGiving Can HelpEventPages
  11. 11. How FirstGiving Can HelpOnlineRegistration
  12. 12. How FirstGiving Can HelpTeamFundraising
  13. 13. Total Event Donations 2007 – 2010: 130% growth Total dollars donated 2007 - 2010 $51,466,531.06 $40,482,682.00 $31,356,784.10$22,349,601.29 27% growth 2007 2008 2009 2010
  14. 14. Average Event Donation Average Donation 2007 - 2010$53.00 $52.66 $52.44$52.50 $52.02$52.00$51.50 $50.96$51.00$50.50 2.9% growth$50.00 2007 2008 2009 2010 *overall event average donation is $51.38
  15. 15. Real LifeExamples
  16. 16. Special Olympics ChicagoPolar Plunge Event•1,311 Fundraising Pages•1,481 Event Registrants•230 Teams•Raised $385,246online!
  17. 17. EnlightenNext, Inc.Meditation MarathonEvent•246 Fundraising Pages•285 Event Registrants•40 Teams•Raised $131,567online!
  18. 18. GrassrootsFundraising
  19. 19. Grassroots 101• Provide suggestions and tools that can help• Make it fun – competition often increases engagement with community efforts• Reach out to people doing things anyway• Fundraiser recognition• Close the loop
  20. 20. How FirstGiving Can HelpPersonalFundraisingPages• Personal Message• Photos• YouTube Video
  21. 21. Grassroots events receive larger average donations Average Donation Grassroots Official$64.37 $65.61 $63.74 $66.08 $49.51 $49.75 $48.45 $50.11 2007 2008 2009 2010
  22. 22. 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 Anniversaries Birthdays Bowling Christenings Cycling Memorials MotorcyclingOther Occasions Other sporting… Running Swimming Treks Triathlons grassroots eventsUltramarathons Average event donation amount 2007 - 2010 Walk Weddings Largest average donations go to Total
  23. 23. Real LifeExamples
  24. 24. 1
  25. 25. 2
  26. 26. Real LifeExamples
  27. 27. SuccessCenter
  28. 28. Account Area Tour
  29. 29. Personal Fundraising Pages
  30. 30. Event Fundraising
  31. 31. Additional FeaturesAvailable
  32. 32. Online Donation Button
  33. 33. Total Direct Donations 2008 – 2010: 175% growth Direct Donations 2008 - 2010 $767,095.35 $499,761.38 $279,055.16 59% 2008 2009 2010 Direct Donations 2008 - 2010
  34. 34. Average Direct Donation 2008 - 2010 Average Direct Donation 2008- 2010 $108.37 $106.36 $104.38 2008 2009 2010 Average Direct Donation
  35. 35. Facebook Button
  36. 36. Donors Can Pay the Fee!•On average, 38% ofdonors are choosingto pay the fee•Brings effective rateof donations down to4.84% for Nonprofit!
  37. 37. What Does it Cost?Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction Online Donations and Registrations - 1.75% of each transaction Credit Card Merchant Fees – 2.5% added to each transaction Nonprofit Account Annual Subscription Fee - $300 per year
  38. 38. Important Takeaways• Do not ignore grassroots fundraising or direct donation fundraising!• Help your supporters help you• Paying attention to the BASICS can make significant differences in your results
  39. 39. Let’s Answer Some Questions
  40. 40. August WebinarCapitalizing on End-of-YearGiving: Strategies for Ending 2011 on a High Note! August 18, 2011 1pm EST/ 10am PST
  41. 41. Thank you!Sr. Sales Consultant, Laura Reinolaura@firstgiving.com505.508.5635Sales inquiries: sales@firstgiving.com

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