Bootcamp Session 1


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Bootcamp Session 1

  1. 1. FirstGivingFundraising Bootcamp:Week 1 Presented by Debra Askanase, Community Organizer 2.0
  2. 2. How this webinar works• A link to the slides and a recording will be sent after the webinar• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen• Use the hashtag #fgwebinars to tweet about this webinar
  3. 3. FirstGiving: Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  4. 4. About the PresenterDebra Askanase, @askdebraDigital Engagement StrategistCommunity Organizer 2.0
  5. 5. Let’s get this bootcamp startedFundraising bootcamp: what’s it all about - Four weeks of discussion, learning, and testing: - The donate now button - The fundraising landing page - Driving donors to the website - The plan for Giving Tuesday!Plus…Answering your questionsPeer-supported Facebook Group: videos and content
  6. 6. Online Fundraising for Nonprofits: Facebook Group Join the group! Purpose: discuss your challenges, sharesuccesses, ask questions online fundraising
  7. 7. OnlineFundraisingsurvey8 questions about online fundraising practices223 respondentsMost definitive response: Yes, we have a donation button(88%)Most unknown response: I don’t know if we’ve tested thewebsite button (29%)
  8. 8. Website Button Optimization Examples and ideas
  9. 9. Survey: Donation button yes/no
  10. 10. Traditional “Donate Now”
  11. 11. Can you spot the pitfalls?
  12. 12. Survey: online donation mix
  13. 13. Survey: Tested & configured donation button
  14. 14. If yes, for what?19/62 mentioned what they test it for - 9… “to see if it works” - 4… positioning, color, size, language and/or utility - 6… complaints about the limitations of the button customization
  15. 15. Survey: Number of clicks to donation button
  16. 16. Six ways to make your donate button rise to the top• Color is crucial: 30% greater conversion with red than grey (Network for Good). Use color contrast.• 2-second test: can visitors find it in 2 seconds?• Creative verbiage: go beyond “Donate Now” with specific asks• Incorporate an image with the button• Test website positioning and button size• Is the button placed in a “distinguished area?”
  17. 17. Most commonquestions from YOUWhat is Giving Tuesday and what is FirstGiving doing for it?How should we effectively drive donors to the website todonate?How do you optimize the donate button, page, and givinglevels?How many times should you ask for donations?Is there a way to donate through Facebook?What is the best way to drive donors to make donations?
  18. 18. Donations through Facebook:
  19. 19. Facebook donation button: creates code and installs
  20. 20.
  21. 21. Decide what you’ll do, and sign up to be a partner organization
  22. 22. FirstGiving is giving, tooIf you fundraising through FirstGiving, we’rewaiving our 5% fee on November 27th.We’ll also have a Facebook cover photo for youto download and use on your nonprofitFacebook Page.
  23. 23. What will you do for #GivingTuesday?• Donor matching gift• Encourage story sharing from cause supporters• Who’s the most generous city/chapter/fundraiser with largest single donation?• Kick off your annual fundraiser• Partner with a company for shared cause marketing and/or company donations
  24. 24. Bootcamp Challenge!1. Decide on a Giving Tuesday campaign2. Install a donation button (if you don’t have one), and/or optimize your donation button (if you have one)3. Post your biggest challenge within the Facebook group4. Answer someone else’s question within the Facebook group
  25. 25. Next week:Optimizing Donation Pages, and… How do you optimize the landing page, and giving levels? What types of giving levels, and types of giving options? How many times should you ask for donations? Follow-up from Facebook group conversations Check-in on meeting your bootcamp challenge
  26. 26. Connect with us through our social communities! Facebook: Twitter: @FirstGiving Online Fundraising blog: http://blog.firstgiving.comOnline Fundraising for Nonprofits Facebook Group:
  27. 27. Thank you!Interested in learning more about FirstGiving? Contact: Chris Collins (Eastern Territory) Email: Telephone: 617-542-0010 x. 4 Contact: Laura Reino (Western Territory) Email: Telephone: 505-508-5635