Welcome to Firstgiving’s Webinar The webinar will begin shortly Please be sure you are able to hear audio Call: (605) 772-3434 Access code: 237-954-175

The webinar will begin shortly

Please be sure you are able to hear audio

Call: (605) 772-3434

Access code: 237-954-175

Presented by: Kurt Steiner, Firstgiving Liz Dorsett, Scleroderma Foundation Best Practices in Online Fundraising: Maximizing your Springtime Event

Agenda Person-to-person online fundraising Scleroderma case study Firstgiving and spring events Demonstration Firstgiving Account types

Person-to-person online fundraising

Scleroderma case study

Firstgiving and spring events

Demonstration

Firstgiving Account types

About Firstgiving Who we are - A leading provider of online fundraising tools Some history - Established in 1999 in London and expanded to the US in 2003 Our mission - Make possible for anyone, anywhere, to raise money for important causes Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!

Who we are

- A leading provider of online fundraising tools

Some history

- Established in 1999 in London and expanded to the US in 2003

Our mission

- Make possible for anyone, anywhere, to raise money for important causes

What is Person-to-Person Fundraising? Donors People making personalized appeals for causes that are important to them Giving your supporters the ability to leverage their social network to make a difference Your Nonprofit Supporters/ Fundraisers Donors

People making personalized appeals for causes that are important to them

Giving your supporters the ability to leverage their social network to make a difference

Example Fundraising Page They work to put a face to your organization They eliminate the “fear of asking” for people who don’t like asking for money in person. Gives donors a convenient option to give by using their credit card Automatically generates donation receipt , which may be used for tax purposes. Progress thermometer Personal appeal Donations and comments

They work to put a face to your organization

They eliminate the “fear of asking” for people who don’t like asking for money in person.

Gives donors a convenient option to give by using their credit card

Automatically generates donation receipt , which may be used for tax purposes.

Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”

Best Practice 1: Appeal to Your Whole Community Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community

Please Welcome Guest Speaker, Liz Dorsett Communications Manager, Scleroderma Foundation

Before Firstgiving Walks raised $521,419 After Firstgiving Following year $819,600

Before Firstgiving

Walks raised $521,419

After Firstgiving

Following year $819,600

In year 2, 58 fundraisers raised an average of $ 445 online In year 3, 109 fundraisers averaged $ 689 online Case Study : Tri State Chapter

Best Practice 2: Put information about Firstgiving everywhere: “ Save the date” card Email newsletter All walk materials Your website

Best Practice 2:

Put information about Firstgiving everywhere:

“ Save the date” card

Email newsletter

All walk materials

Your website

Best Practice 3: Show thought leaders (board members, dev. director) how to make fundraising pages Lead by example and set up your own fundraising page Encourage walk committee and staff members to follow suit

Best Practice 3:

Show thought leaders (board members, dev. director) how to make fundraising pages

Lead by example and set up your own fundraising page

Encourage walk committee and staff members to follow suit

Why Firstgiving? Cost effective Easy-to-use for employees, fundraisers and donors Efficient online registration process Fundraisers love personalizing fundraising pages and say it makes raising money much easier! Easy team integration to help motivate fundraisers to increase their fundraising efforts Friendly and knowledgeable Firstgiving support team MORE MONEY RAISED!

Cost effective

Easy-to-use for employees, fundraisers and donors

Efficient online registration process

Fundraisers love personalizing fundraising pages and say it makes raising money much easier!

Easy team integration to help motivate fundraisers to increase their fundraising efforts

Friendly and knowledgeable Firstgiving support team

MORE MONEY RAISED!

Fewer admin headaches and greater donor reach means MORE MONEY RAISED!

Fewer admin headaches and greater donor reach means MORE MONEY RAISED!

More Best Practices: Thank you, Liz!

Best Practice 4: Use Social Media Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world. People tap into a wider range of relationships 33% of Firstgiving donations are from out-of-state Tip: Remind your supporters to use Social Media sites as another way to collect more donations to their fundraising pages Oftentimes, fundraisers collect donations without even having to ask!

Blogs and social networking sites (MySpace, Facebook): With over 100 million

MySpace accounts and over 62 million Facebook accounts, Social Media

presents an easy and popular way to reach people all over the world.

People tap into a wider range of relationships

33% of Firstgiving donations are from out-of-state

Tip: Remind your supporters to use Social Media sites as another way to collect more donations to their fundraising pages

Oftentimes, fundraisers collect donations without even having to ask!

Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.

Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.

Firstgiving and Spring Events: Streamline the process online! Reduce mass mailings and pledge forms: simply direct your supporters to your Premium Start Page From there, they register for your event and create their own fundraising page Participants answer custom questions, such as t-shirt size, or anything else you need to know Fundraising pages expire 2 months after the event, which means people can still donate after the event is over. In fact, approximately 10% of donations come in the day of the event or in the weeks following—these are often donations you would not have received otherwise! Best Practice 4: Ask your participants to send out an email after the event to thank those who have donated and nudge those who haven’t

Reduce mass mailings and pledge forms: simply direct your supporters to your Premium Start Page

From there, they register for your event and create their own fundraising page

Participants answer custom questions, such as t-shirt size, or anything else you need to know

Fundraising pages expire 2 months after the event, which means people can still donate after the event is over.

In fact, approximately 10% of donations come in the day of the event or in the weeks following—these are often donations you would not have received otherwise!

Best Practice 4:

Ask your participants to send out an email

after the event to thank those who have donated

and nudge those who haven’t

Demo: Firstgiving Experience

Premium Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

Cost Creating a fundraising page and making a donation are free We deduct a 7.35% transaction fee from donations Credit card processing charges are included in this fee

Creating a fundraising page and making a donation are free

We deduct a 7.35% transaction fee from donations

Credit card processing charges are included in this fee

Firstgiving Nonprofit Accounts Nonprofit Account Cost: Free Start Page Unlimited fundraising pages Online reports: fundraiser and donor contact details Premium Nonprofit Account Cost: $300/annually Branded Start Page Branded fundraising pages with your logos and banner Includes: Event registration Event reports Team functionality

Nonprofit Account

Cost: Free

Start Page

Unlimited fundraising pages

Online reports: fundraiser and donor contact details

Premium Nonprofit Account

Cost: $300/annually

Branded Start Page

Branded fundraising pages with your logos and banner

Includes:

Event registration

Event reports

Team functionality

Example Start Pages Premium Start Page: www.firstgiving.com/sonh Start Page: www.firstgiving.com/npo/3179

Interested in learning more? Visit our website Sign up for a nonprofit account today www.firstgiving.com/signup Email [email_address] Thank You For Joining Us

Interested in learning more?

Visit our website

Sign up for a nonprofit account today

www.firstgiving.com/signup

Email [email_address]