5 Ways to Expand your Network of Fundraisers and Donors

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5 Ways to Expand your Network of Fundraisers and Donors

  1. 1. 5 Ways to Expand your Network of Fundraisers and Donors Presented by FirstGiving’s Meg Savin and Taylor Corrado
  2. 2. About the Presenters Meg Savin Taylor Corrado FirstGiving FirstGiving Account Manager Marketing Coordinator
  3. 3. How this webinar works •  A link to the slides and a recording will be sent after the webinar •  Ask your questions during the webinar by typing them in the Question box on the right side of your screen •  Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
  4. 4. Who is FirstGiving?
  5. 5. Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  6. 6. Email Messaging Facebook Branding Event RegistrationGrassroots Fundraising
  7. 7. Email is the most effective way for you and your fundraisers to ask for donations.
  8. 8. 3 Steps to a Successful Email Campaign
  9. 9. Email Messaging Step 1: Identify what type of email you want to send Event Fundraising Donation/ Thank you post Post eventAnnouncement Update Fundraising Ask donation/event donation ask
  10. 10. Email Messaging Step 2: Identify you network and segment your audience Extended Friends Family Colleagues Networks 1st time donors/ Long-time Annual Event Grassroots fundraisers fundraisers Donors Participants fundraisers
  11. 11. Email Messaging Step 3: Compose your email 350 words Donation Contact/Event Personalize Video/Pictures or less options information
  12. 12. Online Email Tools rofit onp unt FREE N D isco lud ed Inc
  13. 13. Social media fundraising is the future.Your nonprofit needs a presence on Facebook.
  14. 14. Nurture your Millennials Donors between 18-30 92% of past donors “liked” Nonprofit’s Facebook page 2/3 interact with Nonprofit on Facebook regularly The Millennial Impact Report
  15. 15. Set up your Nonprofit Facebook Page.
  16. 16. Make it unique.
  17. 17. Make good use of your cover photo.
  18. 18. Engage with your fans.
  19. 19. Timing is everything. Morning Lunch Evening/Late Night 4:30-6pm 8-9am 12-1pm 9:30-11pm
  20. 20. Take donations directly on yourNonprofit Facebook page.
  21. 21. Free Webinar Download:Social Media for Nonprofits; How to Create a Killer Facebook Camapign Find all our webinars on our blog: blog.firstgiving.com
  22. 22. Turn your event participants intofundraisers during registration.
  23. 23. 60% of event registrants choose to fundraise for theevent in which they are participating on FirstGiving. “But how?” -Provide fundraising packets -Enforce minimums and waive registration fees -Offer incentive to top fundraisers
  24. 24. Benefits of online registration •  Save time on event day with pre-registration •  Easily collect and access contact info and answers to custom registration questions online •  Export data into Excel to import into your donor database •  Allow the option to register offline
  25. 25. Online event registration on FirstGiving.
  26. 26. Your cause is your brand. Keep it consistent.
  27. 27. 10 must haves for your brand. Logo, Donation and brand theme fundraising options Mission Thank you Statement messages Captivating Email messaging photos strategy Storytelling Social media video presence Personal story Clear contact or connection information
  28. 28. Incorporate imagery that represents yourbrand and mission.
  29. 29. Be creative.
  30. 30. Customize.
  31. 31. You don’t need a fundraising event toFundraise online.
  32. 32. Grassroots fundraisers receive higher donationsthan those fundraising for an official event. Average donation ,-.//-001/ 233454.6 !*"$*% !**$# !*&$+) !*+$)& !&($"% !&($)" !"#$%% !&$&" !""# !""$ !""% !"&"
  33. 33. D "" ! )5 ""#$! %$#!! &#$! (!#!! $% &( %)$ Y & )% B# (8 & Y /H Z -)" B% * )& $ ") "* & Z 83 -)" T * $7 /% T )( -& / /% , 38 B 3- $% )", +, * B 33 $% (& +& )/ I/ "& %) "* +$ 5$ " N 4" ") "* 6H )7 7 )" * ;% $U ;% & )( ! B -% -/ (7 "& (% Average donation by type of fundraising event ( B/ "& A (- A U receive the highest average donations. $# #) "* & Weddings, anniversaries, christenings, and treks
  34. 34. Weddings, anniversaries, christenings, and treksreceive the highest average donations.
  35. 35. Chris Snell fundraised for his 150 mile runacross the Sarhara desert.
  36. 36. Howard Kreiwitz fundraised in memory ofhis father, Jack.
  37. 37. Email Messaging Facebook Branding Event RegistrationGrassroots Fundraising
  38. 38. " ! !Questions?!
  39. 39. Be a part of the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: http://blog.firstgiving.com
  40. 40. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants: Email: sales@firstgiving.com Telephone: 617-542-0010 x 4

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