Part 1: Who Are You? <ul><li>Generally, people perceive their attitude as younger than their age. In the comments for both surveys, most people describe life experiences, particularly work experience with computers, as the reason their attitude may differ from their dates. They also mentioned their own adaptability and willingness to change . . . </li></ul><ul><li>The ‘poster’ link is was used in the second e-newsletter posting, and that seems to be where most of the traffic came from. Given that, it is interesting that it skews as much toward the Traditionals as it does. </li></ul>
Actions <ul><li>Make the most of self-perceived flexibility </li></ul><ul><li>Approach Millennials as outsiders - people to be recruited, even if they are already part of the community. It is vital that they become a focus of communication. </li></ul>Who We Could Be in 2019: Overall Attitude In 2020 . . . this generation will be 103 million strong, of which about 90 million will be eligible voters. Those 90 million Millennial eligible voters will represent just under 40 percent of America’s eligible voters. Right now, Millennial adults are 60 percent white and 40 percent minority (18 percent Hispanic, 14 percent black, 5 percent Asian, and 3 percent other). And the proportion of minority Millennial adults will rise to 41 percent in 2012, 43 percent in 2016, and 44 percent in 2020 (21 percent Hispanic, 14 percent black, 6 percent Asian, and 3 percent other). Millennials support gay marriage, take race and gender equality as givens, are tolerant of religious and family diversity, have an open and positive attitude toward immigration, and generally display little interest in fighting over the divisive social issues of the past. Almost two-thirds agree that religious faith should focus more on promoting tolerance, social justice, and peace in society, and less on opposing abortion or gay rights. New Progressive America: The Millennial Generation David Madland and Ruy Teixeira May 2009
Involvement <ul><li>95% consider their level of involvement to be ‘Just About Right.‘ The other person would like to be less involved. </li></ul><ul><li>71% of the responders consider themselves Very Active or Active members, All but 2 of the responders with multiple household members are the most involved members of their households. </li></ul><ul><li>Respect that people may be fully active, so if more action is needed, more people will need to be found. </li></ul><ul><li>Expand dialogue with non-active members, from whom you aren’t hearing </li></ul><ul><li>Facilitate communication between household members and whole-household activities </li></ul>
Part 2: How Technical Are You? All electronic respondents use computers, Email, and the Internet regularly. The more instant technologies aren’t as relevant to them. Too few of them answered the questions about which technologies the church uses for us to be able to use that question.
Actions <ul><li>Begin by focusing on the technologies members are already using. </li></ul><ul><li>Separate Millennial communication from other communication </li></ul><ul><li>Who We Could Be in 2019: Attitude Toward Technology </li></ul><ul><li>They personally own 8 devices (including MP3 player, PC, TV, DVD player, mobile phone, stereo, games console, and digital camera) </li></ul><ul><li>They frequently conduct over 5 activities whilst watching TV </li></ul><ul><li>25% of them agree that “I’d rather stay at home than go on a holiday with no internet or phone access” </li></ul><ul><li>A quarter of young people interviewed text or IM (instant message) friends they are physically with at the time </li></ul><ul><li>They have on average 123 friends on their social network spaces </li></ul><ul><li>The first thing the majority of them do when they get home is turn on their PC </li></ul><ul><li>From the OTX Report “Technology, Telly, and Kids” on 12-24 year olds. </li></ul><ul><li>http://www.millennialmarketing.com/2009/06/observing-teen-media-use-in-its-natural.html </li></ul>
Technology Interest Capitalize on the YouTube comfort. This may mean using YouTube to show members how they can use the other technologies, to introduce changes, etc.
Workshop Interest <ul><li>WebMeetings </li></ul><ul><li>I would be interested. I am thoroughly naive about all but the last 3 items in the above list and would like to know: - what they all all are - how they work - what benefits they offer - what I would have to do to become involved in their use I marked "not interested" on all of them; however, if I knew what they were, I might become "somewhat interested" or "interested" in some of these technologies </li></ul><ul><li>Social networking </li></ul><ul><li>I know I should know things but not sure what I need to know. </li></ul><ul><li>I need someone to help me improve the capabilities my system now offers. Some of the questions in the last section were not answered because there was no column for "I don't know yet." </li></ul><ul><li>I need someone to help me improve the capabilities my system now offers. Some of the questions in the last section were not answered because there was no column for "I don't know yet." </li></ul><ul><li>Any of the above </li></ul><ul><li>Better use of phone and computer </li></ul><ul><li>Maybe Skype. </li></ul><ul><li>Yes, maybe facebook kind of stuff. </li></ul>
Actions <ul><li>Workshops on General Technology. Is part of the role of the church to help people with their technological literacy? Is this akin to Job Seekers support? Would it facilitate inter-generational activities? What have other venues said about this role? </li></ul><ul><li>Workshops on Technology Options. I can see a workshop on what these technologies are and how they are used, taught by people with real-life examples. The workshop could be YouTubed in chunks, so people could view it as needed. </li></ul><ul><li>Workshops on Specific Technologies. These would be more How-To, less Why-To. It would assume a level of buy-in that I don’t think we’ve achieved yet. </li></ul>
Part 3: How Do You Get Church Information? The flaw in this data is that the E-Newsletter is the best method match for the survey - one click and you’re there. The other methods take at least two steps to action. We didn’t get good information on whether people were influenced by hearing about the survey more than once, though it seems likely.
Actions <ul><li>Make the most of the E-Newsletter. </li></ul><ul><li>Make more actions one-click or one step. </li></ul><ul><li>Who We Could Be in 2019: Social Media </li></ul><ul><li>Social media is much broader than social networking. McCann defines social media as “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content”. That includes blogs, photo and video sharing, podcasts, microblogs (Twitter), widgets, chat rooms and message boards, and more. </li></ul><ul><li>2. Social media's reach is surprisingly high. 83% of active Internet users watch videos, 73% read blogs. 39% have started their own blog. In fact, McCann believes blogging rivals traditional media with a 70% weekly reach. 33% have a favorite blog they read regularly. "As a collective, the blogosphere rivals any mass media in terms of reach, time spent and wider cultural, social and political impact.” </li></ul><ul><li>3. Social Networks have evolved into platforms to organize users’ internet experience. 74% use them to message friends. Social networks are becoming a 'one stop shop' for all Internet needs: messaging friends, posting photos and videos, and unique applications. Consequently, they are becoming one of the most powerful ways to disseminate information. </li></ul><ul><li>Social Media Tracking Report, McCann 2008 in The Millennial Handbook </li></ul>
Church Information <ul><li>This chart shows the difference between how people currently get information and how they would prefer to get information. So each item is given a positive, negative, or 0. On the group sites, for example, people’s preferences matched their current information, so there are only two categories showing. </li></ul><ul><li>Generally, people want to get less information from the Print Newsletter, the Order of Service, Service Announcements, and Word of Mouth. People would like to get more information from the E-Newsletter, the website, and by phone. They are particularly interested in group information and joys & concerns. </li></ul>
Actions <ul><li>Review the print and electronic media topics. If we assume they serve different populations, how are we missing out by not providing information in the electronic forms? </li></ul><ul><li>Find ways that people can support joys and concerns through electronic and immediate actions as well as through cards and acknowledgements. Think about CareCalendar.org or similar sites: spontaneous and temporary groups to organize meals, call to support, etc. </li></ul><ul><li>Maximize the member website information. Review and expand the information members can access, use, and act on. </li></ul>Who We Could Be in 2019: Religious Diversity Millennials’ religious diversity will also make a contribution to dampening the culture wars. In 2006 combined Pew data, 44 percent of 18- to 25-year-old Millennials said they were Protestant, 25 percent said they were Catholic, and 20 percent said they have no religious affiliation or are agnostic/atheist; among those older than 25, the analogous numbers were 55/25/11. Note also that among 18- to 25-year-olds in 1988 (Gen X’ers), the numbers were 52/29/11. There is a clear trend away from Protestantism especially, and also toward religious disaffiliation. Other surveys have the unaffiliated figure still higher. The 2008 Pew Religious Landscape survey measured the unaffiliated figure among 18- to 25-year-old Millennials at 25 percent. More recently, 28 percent of Millennials reported no religious affiliation in the PSP youth survey. New Progressive America: The Millennial Generation David Madland and Ruy Teixeira May 2009
Part 4: What Are You Reading? These graphs show the percentage of people who said they read these items often or every time. Unigram
Part 4: What Are You Reading? E-Newsletter Bulletin
Actions <ul><li>Should there be targeted communication for some topics, rather than church-wide? For example, do most of the people who need RE info get email? Do they need the Unigram? </li></ul><ul><li>Should the communication be more consistent? Would people read Just Words online or listen to a podcast? </li></ul>Who We Could Be in 2019: Organizational Expectations [Organizations] have not kept pace with the millennials’ preference for interacting through newer, community-based technologies, as most continue to rely on telephone, email, and [face-to-face] points of contact. This generation finds direct marketing to be less persuasive in shaping opinion than social consumer-to-consumer recommendations. To the extent that interaction is positive or poor, millennials can (and do) use their expertise with portable, real-time technologies to provide immediate feedback. Maturing with the Millenials: Are organisations prepared for the millennial consumer? Economist Intelligence Unit, 2008
Streamlining Suggestions <ul><li>E-mail and E-newsletters. Email. Email and electronic newsletters </li></ul><ul><li>Continued use of internet with email, enewsletter, eUnigram - reduce paper consumption- same - make sure newcomers & members are aware of groups and events--- clear, concise pulpit announcements, clearly repeated in Sunday bulletin; noticeable, easy-to-find information in Friendship Hall; better visibility and placement of materials now in wall-holders behind the Hospitality Desk. Remember that visitors and folks who don't use computers won't get the electronic information, so printed materials are important for them. </li></ul><ul><li>I like the Unigram and think it probably is a good reminder of FUC when it arrives in the home (especially if one hasn't been to the church building for awhile.) The Order of Service could maybe be reduced in size since there is a lot of duplication with the Unigram. Maybe give copies of the Unigram to visitors to give them immediate information, and assume members/regular attendees read the Unigram. Or, shorten Bulletin items and say, "see the Unigram for details, or log in to ..." </li></ul><ul><li>Individuals seem to take responsibility for what they are responsible to contribute. I'm guilty of wanting a print copy of the Unigram, but if I got it on line, I would have to use time and paper to print it. In my opinion the communication is definitely adequate. </li></ul><ul><li>I think we need not streamline, but diversify our means of communication. We are a big church and need many avenues for information. </li></ul><ul><li>Make sure that we are getting the correct info into all forms of communication. Move towards using social networking sites and text messaging and twitter to communicate with those who only use this form of communication. </li></ul><ul><li>Any “Less is more” Sometimes we hear/read about an event so often we end up forgetting about it. Unigram could be reduced in size. SMP could be reduced in size. Unigram once a month (I am not in favor of this one!) Feature a group once a month in Unigram. </li></ul><ul><li>Continue to use email newsletters Post a board in friendship hall with all upcoming events Request groups and events to rotate "booths" representation throughout the year, so that all groups are represented at least 1 time each quarter. A thorough "orientation" for all new members as to groups is crucial, also engaging those groups early with newer members Also, groups need to do more themselves - hosting events, etc., to help ensure that they are well-integrated with the church and being welcoming overall to all who may find their "place" within a given sub-group... </li></ul><ul><li>Make sure that website is up to date with all of the various small group information, so that newcomers and members can research on their own the different ways to get involved. Sometimes doing anonymous online web research is more convenient... you can do it after hours, and you don't feel like you've created a potential obligation! </li></ul><ul><li>I like the way information is communicated at present. It serves me well. - I especially appreciate the convenience of a well-organized, intuitively-linked website that can answer all, or most, of my questions, and believe that it is the best way to reach anyone interested in UU and/or our church specifically. Attention should be paid to placement of key words that will bring our church up to the top in a stranger's websearch. - I think it is important to contact all members and newcomers by telephone at regular intervals, if they are not signed up to receive e-communication. These calls would inquire as to whether or not the individual knows of significant events, has questions about RE or any other program, has concerns. - I appreciate the recent surveys, including this one, that offer everyone an opportunity to "check in" with the church. We could conceivably send out a appreciation/concerns survey every 3, 4 or 6 months (if staff or volunteers are available to collate results). </li></ul><ul><li>Decrease the amount of paper used in the order of service and the newsletter. Send the newsletter electronically unless otherwise requested. If I have to dig deep for information on the web site it will not happen. Need someone to keep the site updated daily. Improve the phone system so that it doesn't take so long to find the person you are calling. I usually end up hanging up because the menu is such a waste of time. </li></ul><ul><li>reducing paper consumption: use the unigram maybe only every other month? put more information on computer </li></ul>
Plan 1: Current Members <ul><li>Reduce Paper Used in Unigram and Bulletin </li></ul><ul><li>Reduce Paper Used in Periodic Publications </li></ul><ul><li>Maximize E-Newsletter (quality, not size) </li></ul><ul><li>Improve Member Website </li></ul><ul><li>Create Specific Communications for Groups </li></ul><ul><li>Conduct Technology Workshops </li></ul>
Plan 2: Millennials & Potential Members <ul><li>More Dialogue/Interaction Points </li></ul><ul><li>Social Media Expansion </li></ul><ul><li>Groupsites, permanent </li></ul><ul><li>Groupsites, temporary or event </li></ul><ul><li>Online Marketing - postings on calendars, blogs, etc. </li></ul><ul><li>Increased Social Justice presence </li></ul>