communication Planning  <ul><li>Phase 1 </li></ul>
Communication Maps: Goals <ul><li>Enunciate the full range of groups and communication options  </li></ul><ul><li>Show whi...
Communication Levels
Agenda <ul><li>Ins and Outs </li></ul><ul><li>Expansion </li></ul><ul><li>Profiling </li></ul><ul><li>Streamlining </li></...
Ins & outs Impasse = Stagnation It’s Ok, even liberal, democratic, egalitarian, tolerant, compassionate groups have them. ...
Considerations <ul><li>Is the current level of Ins and Outs acceptable?  To some degree, the dichotomy will always exist, ...
Assumption: Expansion <ul><li>We are looking for more attendees. </li></ul><ul><li>We are looking for more members. </li><...
Expand Publicity <ul><li>Website Calendar </li></ul><ul><li>Newspapers  ( http://calendar.denverpost.com/denver-co/venues/...
Expand the Forums <ul><li>Public Announcements </li></ul><ul><li>College and Community College Invitations </li></ul><ul><...
Expand Attendee & Member Opportunities <ul><li>Make sure groups are accessible to ‘Outs’ as well as ‘Ins’ </li></ul><ul><l...
‘In’ Example: Ministry To All Members <ul><li>“ Coffee and greeters today is being served by the Bridge group, which meets...
Profiles Shape Profile - good for more involved people Both Individual Profiles and Family Profiles can give even casual v...
Streamlining <ul><li>Comfort Level - both method and repetition </li></ul><ul><li>Visceral Element - the power of paper </...
Comparison <ul><li>Only nine of fifty topics overlap across ENewsletter, Unigram, and Bulletin </li></ul><ul><li>Inconsist...
Surveys: Goals <ul><li>Determine level of ins and outs </li></ul><ul><li>Understand gaps between involved and uninvolved <...
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Communication Kick-Off

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What are we trying to achieve and what are the issues we should address as we go through this process?

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Communication Kick-Off

  1. 1. communication Planning <ul><li>Phase 1 </li></ul>
  2. 2. Communication Maps: Goals <ul><li>Enunciate the full range of groups and communication options </li></ul><ul><li>Show which groups are no longer active or are under the radar </li></ul><ul><li>Understand what information is public and what is not, and make sure that is in-line with intentions </li></ul><ul><li>Understand what communication is formal and what is not </li></ul><ul><li>Have a way to track how information patterns change </li></ul>
  3. 3. Communication Levels
  4. 4. Agenda <ul><li>Ins and Outs </li></ul><ul><li>Expansion </li></ul><ul><li>Profiling </li></ul><ul><li>Streamlining </li></ul><ul><li>Surveys </li></ul>
  5. 5. Ins & outs Impasse = Stagnation It’s Ok, even liberal, democratic, egalitarian, tolerant, compassionate groups have them. Ins <ul><li>If they were interested, they’d figure out how to get in. </li></ul>Outs <ul><li>If they needed people, they’d make it easier to get in. </li></ul><ul><li>It’s so easy to get involved! </li></ul><ul><li>It’s so hard to get involved! </li></ul><ul><li>This is so much work - how can we get more help? </li></ul><ul><li>That looks like so much work - I don’t think I have enough time/energy to help. </li></ul><ul><li>Key communication happens in informal channels or based on ‘inherent’ knowledge. </li></ul><ul><li>Rely on formal communication channels because they don’t have the ‘inherent’ knowledge or informal access. </li></ul><ul><li>We’re so friendly - why don’t they want to participate? </li></ul><ul><li>They’re so close - why would they want more people to get involved? </li></ul>
  6. 6. Considerations <ul><li>Is the current level of Ins and Outs acceptable? To some degree, the dichotomy will always exist, but you can question and evolve it. </li></ul><ul><li>Are there groups that need more members? </li></ul><ul><li>Are there groups which are full? How is that expressed without alienating people from the entire community? </li></ul>
  7. 7. Assumption: Expansion <ul><li>We are looking for more attendees. </li></ul><ul><li>We are looking for more members. </li></ul><ul><li>We are looking for more involved members and attendees. </li></ul>
  8. 8. Expand Publicity <ul><li>Website Calendar </li></ul><ul><li>Newspapers ( http://calendar.denverpost.com/denver-co/venues/show/29696-1st-unitarian-universalist-church ) </li></ul><ul><li>Online Calendars (http://artstozoo.org, http://denver.citysearch.com/listings/denver-co-metro/unitarian/81291?what=unitarian ) </li></ul><ul><li>Other Sites </li></ul><ul><li>YouTube, PodCasts, etc. </li></ul>
  9. 9. Expand the Forums <ul><li>Public Announcements </li></ul><ul><li>College and Community College Invitations </li></ul><ul><li>Topical Groups </li></ul><ul><li>History and Follow-up </li></ul>
  10. 10. Expand Attendee & Member Opportunities <ul><li>Make sure groups are accessible to ‘Outs’ as well as ‘Ins’ </li></ul><ul><li>Offer group leader support so that involvement is less intimidating and more consistent </li></ul><ul><li>See where you can offer a range of involvement </li></ul><ul><li>Invite, rather than solicit </li></ul><ul><li>Cater communication to audiences and profiles </li></ul><ul><li>Use the power of ‘In’ </li></ul>
  11. 11. ‘In’ Example: Ministry To All Members <ul><li>“ Coffee and greeters today is being served by the Bridge group, which meets every third Monday at 7:00 pm.” </li></ul><ul><li>Promotes the group and identifies members </li></ul><ul><li>Gives Outs an informal, easy way into a conversation </li></ul><ul><li>People that know each other work together </li></ul><ul><li>Group organizes duties, coverage </li></ul><ul><li>People get cross-trained on tasks </li></ul>
  12. 12. Profiles Shape Profile - good for more involved people Both Individual Profiles and Family Profiles can give even casual visitors a sense of place Lifestage <ul><li>Single </li></ul><ul><li>Couples w/o children </li></ul><ul><li>Younger family </li></ul><ul><li>Older family (based on kid’s ages) </li></ul><ul><li>Empty Nest </li></ul><ul><li>Retired </li></ul>Interests <ul><li>Music - instrumental/choral </li></ul><ul><li>Social Justice (specifics like health, GLBT, children, etc.) </li></ul><ul><li>Religious Education - age ranges </li></ul><ul><li>Spiritual Growth </li></ul><ul><li>Social - Food </li></ul><ul><li>Social - Outdoors </li></ul><ul><li>Social - Family </li></ul><ul><li>Social - Cultural </li></ul><ul><li>Jobseekers </li></ul><ul><li>Adoption Support </li></ul>
  13. 13. Streamlining <ul><li>Comfort Level - both method and repetition </li></ul><ul><li>Visceral Element - the power of paper </li></ul><ul><li>Overall information noise also necessitates repetition </li></ul><ul><li>Perceived lack of duplication </li></ul><ul><li>Actual lack of duplication </li></ul>
  14. 14. Comparison <ul><li>Only nine of fifty topics overlap across ENewsletter, Unigram, and Bulletin </li></ul><ul><li>Inconsistencies increase perception of duplication </li></ul>ENews Unigram Bulletin Caring Corner Caring Corner Worship This Sunday Worship Service Worship Service Community Forum for the Mind & Heart Community Forum Community Forum Save the Date Calendar This Week at First Universalist This Week in Religious Education Spirit of the Child Religious Education Matters
  15. 15. Surveys: Goals <ul><li>Determine level of ins and outs </li></ul><ul><li>Understand gaps between involved and uninvolved </li></ul><ul><li>Know which technologies are influencers </li></ul><ul><li>Know which technologies are used vs. interesting </li></ul><ul><li>Assess specific content elements </li></ul><ul><li>Seed the idea of cooperative change - Hawthorne Effect </li></ul>

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