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Firestarter Mobile Application Preso

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Decide when it is best to build a mobile application or a browser web page to serve your content.

Decide when it is best to build a mobile application or a browser web page to serve your content.

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    Firestarter Mobile Application Preso Firestarter Mobile Application Preso Presentation Transcript

    • mobile and content delivery what’s best? November 2009
    • Content delivery Serve via an app Serve via a web page
    • How to choose When to use which one
    • value of phone apps Good for frequent use Open quickly Work when wifi is not available
    • value of phone apps Useful for branding and promotion Look smart
    • Apps are derived from real world problems Problem: Vic meats receive SMS orders Solution: create an application caters could order using their phone
    • Apps are derived from real world problems Problem: JLL customers cannot get efficiently from one property to the next Solution: Create an application using Maps to give directions and better plan their trip
    • Apps are derived from real world problems Problem: Cardmembers are not using their new credit card. Solution: Put a points calculator in their hands at the point of purchase
    • Mobile app limitations iPhone has a high number of users Apps A downloading apps, restrict but may not be you to one appropriate Requires the user device Time to install the app o sa e consuming to before they can build and test use it
    • Alternatives to using applications internet browsers
    • content is king MP3 players Focus budget creating good content Palmtops PDAs XML feed or equivalent is flexible to serve
    • Browser-based content is limitless Create many Let uses templates to choose how to support many Promote and consume it devices focus on Leverage popular content, not distribution the phone methods
    • The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2008.