Facebook Connect Presentation

Facebook Connect Presentation Kieran Linehan Colm Bennett Patrick Colreavy

Why the Facebook platform?

“ Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and co-workers.”

The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections.

Source: Facebook

Facebook 4 Step Plan for Online Domination

Build Critical Mass

Redefine Search

Sell Targeted Ads

Colonise the Web

How has Facebook achieved success? Source: Wired “ Facebook thinks its members will turn to their friends—rather than Google's algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another's feeds.”

Build Critical Mass

Redefine Search

Sell Targeted Ads

Colonise the Web

Source: Wired How has Facebook achieved success?

200 million + Active Users

100 million users log onto Facebook at least once a day

Platform has grown from University User Base to general user base

More than 2/3 of Facebook users are outside of college

The fastest growing demographic is those 35 years and older.

Build Critical Mass

Redefine Search

Sell Targeted Ads

Colonise the Web

Source: Wired How has Facebook achieved success? “ Facebook thinks its members will turn to their friends—rather than Google's algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another's feeds.”

Build Critical Mass

Redefine Search

Sell Targeted Ads

Colonise the Web

- Intelligent Advertising System - Easy for advertisers to measure ROI 1 2

Build Critical Mass

Redefine Search

Sell Targeted Ads

Colonise the Web

Why the Facebook platform? What is Facebook Connect?

To put it simply: A system that allows integration of the Facebook platform into third party websites.

It allows the third party site access to:

Facebook User’s identities

Facebook User’s friends and data about them

It then allows the third party site to:

Distribute information – stream stories, notifications

Integrate into Facebook – FBConnect integration has all the same properties as if it were a Facebook application (profile boxes and tabs)

Why the Facebook platform? Tripeedo – Facebook Connect Example User is asked to log into Tripeedo with their Facebook credentials rather than their Tripeedo details.

Why the Facebook platform? Tripeedo – Login using Facebook Credentials After user clicks connect, frame pops up asking the user for their facebook login details.

Why the Facebook platform? Tripeedo – Friends Suggested Near London 1. The user enters a flight route 2. Facebook Connect allows Tripeedo to call up a list of the user’s friends at the specified destination.

Why the Facebook platform? Tripeedo – Facebook Feed If the user wishes to tell those friends they can post directly to their friend’s facebook wall from Tripeedo.

Why the Facebook platform? Why Facebook Connect?

Current online social experience is disjointed as consumers have memberships across a whole range different sites and networks.

“ A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising .”

- Jeremiah Owyang for Forrester

Enabling Technology is Interoperable IDs = Facebook Connect, Twitter OAuth, OpenID

Facebook Connect seems to be winning – Over three hundred sites currently active, like Digg, Lollapalooza, CNET etc. but sites are slow to introduce it and no one has unleashed it’s full potential.

Era of Social Colonisation Source: Forrester Mobile devices trigger in-store displays to show custom content Other Media Social Networks Brands Consumers Descriptions Aggregate all implicit and explicit data, creating a new type of social inbox Focus on social recommendations Lean on their peer’s opinions to make decisions on products Every website is now social if it doesn’t choose to be

Dell Swarm Source: Dell Swarm

Choose a laptop you wish to purchase

Be first to buy into a swarm and enjoy a lower price

If you choose to wait you can buy into swarm at a later stage and all members of the swarm will enjoy a lower price.

Grow the swarm by sharing the information with friends through FBConnect & Twitter.

Swarm closes after 15 buyers or after 72 hours

Era of Social Context Source: Forrester TV offers personalized interactive channels for viewers. Other Media Social Networks Brands Consumers Descriptions Becomes the identity system of the Web Provide specialised content for visitors; get rid of registration pages Opt in to share their identity in return for a more relevant web experience Website delivers personalised content to visitors

Digg.com Source: Digg

Facebook’s 200+ million members can login and start using the site without having to go through sign up procedures.

User can choose to automatically follow Facebook friends, or invite your friends to Digg from your Facebook Connect settings page in profile page.

The Digg user doesn’t have to spend time building up his friend network on the site as he can view what his facebook friends are doing on Digg.

Era of Social Commerce – 2011 - 2013 Source: Forrester A new PR agency emerges that represents online groups and not brands. Other Media Social Networks Brands Consumers Descriptions Offers features to help with the product design and vendor management Lean on groups to define products Peers define products and purchase in groups Online groups, supplants brands

Why the Facebook platform? Privacy Concerns Do you own Facebook or does Facebook own you?

Issues over how much of your data remains on Facebook platform if user decides to leave.

Do users understand or even trust third party websites with their Facebook password & credentials?

Personal Issues: Facebook Connect can be beneficial for sharing information with friends and family but what about information that the user doesn’t want to share?

Why the Facebook platform? Implications for TDP

Why the Facebook platform? Implications for TDP Welcome Kieran von Linehan

Why the Facebook platform? Implications for TDP User Connects to Aer Lingus with Facebook Connect Key Point: Landing Page is always Aer Lingus Easy Option Complex Option Share price to the Facebook account, post it to the user’s wall, let the user customise the format of the message and some simple targeting of friends through tick boxes.