Gamification & Customer Engagement
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Gamification & Customer Engagement

  • 2,619 views
Uploaded on

A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.

A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,619
On Slideshare
2,603
From Embeds
16
Number of Embeds
3

Actions

Shares
Downloads
28
Comments
1
Likes
4

Embeds 16

http://www.linkedin.com 8
https://www.linkedin.com 6
http://paper.li 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. GamificationIt’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia
  • 2. • What is Gamification• Psychology• Engagement• Measuring• fashionlab Case Study @raywalia
  • 3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia
  • 4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia
  • 5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia
  • 6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia
  • 7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia
  • 8. Psychology @raywalia
  • 9. EngagementGame Design ELEMENTS GamificationGame Mechanics @raywalia
  • 10. EngagementKnow Your AudienceWho Are They?How Do TheyEngage? • Your brand • Competition • Others brands @raywalia
  • 11. EngagementWhat Is Your Objective?Express Choose, Customize, Design, Show OffCompete Win, Beat, Brag, Challenge, FightExplore View, Read, Search, Collect, CompleteCo-Op Join, Share, Greet, Exchange, Trade @raywalia
  • 12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia
  • 13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia
  • 14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia
  • 15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia
  • 16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia
  • 17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia
  • 18. MeasurementMeasure, Review, Revise• Analytics• A/B Test• Evaluate ROI @raywalia
  • 19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia
  • 20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia
  • 21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia
  • 22. Measurementfashionlab Analytics for Retailers• In-Store Activity• A/B Test Product Pricing• Add On Recom vs. Actual Sales @raywalia
  • 23. Questions? @raywaliarayw@fashionlabmedia.com