Gamification & Customer Engagement

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A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.

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Gamification & Customer Engagement

  1. 1. GamificationIt’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia
  2. 2. • What is Gamification• Psychology• Engagement• Measuring• fashionlab Case Study @raywalia
  3. 3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia
  4. 4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia
  5. 5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia
  6. 6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia
  7. 7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia
  8. 8. Psychology @raywalia
  9. 9. EngagementGame Design ELEMENTS GamificationGame Mechanics @raywalia
  10. 10. EngagementKnow Your AudienceWho Are They?How Do TheyEngage? • Your brand • Competition • Others brands @raywalia
  11. 11. EngagementWhat Is Your Objective?Express Choose, Customize, Design, Show OffCompete Win, Beat, Brag, Challenge, FightExplore View, Read, Search, Collect, CompleteCo-Op Join, Share, Greet, Exchange, Trade @raywalia
  12. 12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia
  13. 13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia
  14. 14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia
  15. 15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia
  16. 16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia
  17. 17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia
  18. 18. MeasurementMeasure, Review, Revise• Analytics• A/B Test• Evaluate ROI @raywalia
  19. 19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia
  20. 20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia
  21. 21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia
  22. 22. Measurementfashionlab Analytics for Retailers• In-Store Activity• A/B Test Product Pricing• Add On Recom vs. Actual Sales @raywalia
  23. 23. Questions? @raywaliarayw@fashionlabmedia.com

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