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GamificationIt’s All About Engagement!                      Ray Walia, CEO                                       Media Inc...
•   What is Gamification•   Psychology•   Engagement•   Measuring•   fashionlab Case Study                            @ray...
What is Gamification       Standard Definition:       Gamification is the use of       elements of game design in       no...
What is Gamification       Dig Deeper:       Gamification is the use of       psychological tactics in order to       enga...
What is Gamification        Proven Effective In:        • Extending Engagement        • Collecting Data        • Providing...
Psychology                         Half Page                         $1500             ¼ Page             $1000           ...
Psychology Boring      Fun           Do It Routine     Interactive   Track It                              @raywalia
Psychology             @raywalia
EngagementGame Design                 ELEMENTS   GamificationGame Mechanics                                  @raywalia
EngagementKnow Your AudienceWho Are They?How Do TheyEngage?  • Your brand  • Competition  • Others brands                 ...
EngagementWhat Is Your Objective?Express      Choose, Customize, Design, Show OffCompete      Win, Beat, Brag, Challenge, ...
Game Design                         Master                         Brand                         Advocate              Exp...
Game Design   Casual Customer   • Guided Experience   • Learn The Ropes     • Goals     • Progress     • Rewards          ...
Game Design   Loyal Customer   • Fresh Content   • New Experiences     • Goals     • Progress     • Rewards               ...
Game Design   Brand Advocate   • Exclusives   • Recognition   • Show Case                    @raywalia
Game Mechanics  Game Design       Game Mechanics        Rewards     Points          Status    Levels   Achievements     Ch...
Game Mechanics                   Engagement                  Game – Challenge –                    Mission- Quiz    Call T...
MeasurementMeasure, Review, Revise• Analytics• A/B Test• Evaluate ROI                          @raywalia
fashionlab     What Do We Do?     • Enrich Customers’ In-store       Shopping Experiences     • Interact with Real Product...
fashionlab • Our Audience   • 18-35 Female   • Fashion and tech savvy • Our Objective   • Express & Explore   • Compete in...
fashionlab • Loyal Customer   •   Build Outfits   •   Virtual Closet   •   Local Discovery   •   Fashion IQ • Brand Advoca...
Measurementfashionlab Analytics for Retailers• In-Store Activity• A/B Test Product Pricing• Add On Recom vs. Actual Sales ...
Questions?       @raywaliarayw@fashionlabmedia.com
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Gamification & Customer Engagement

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A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.

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Transcript of "Gamification & Customer Engagement"

  1. 1. GamificationIt’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia
  2. 2. • What is Gamification• Psychology• Engagement• Measuring• fashionlab Case Study @raywalia
  3. 3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia
  4. 4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia
  5. 5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia
  6. 6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia
  7. 7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia
  8. 8. Psychology @raywalia
  9. 9. EngagementGame Design ELEMENTS GamificationGame Mechanics @raywalia
  10. 10. EngagementKnow Your AudienceWho Are They?How Do TheyEngage? • Your brand • Competition • Others brands @raywalia
  11. 11. EngagementWhat Is Your Objective?Express Choose, Customize, Design, Show OffCompete Win, Beat, Brag, Challenge, FightExplore View, Read, Search, Collect, CompleteCo-Op Join, Share, Greet, Exchange, Trade @raywalia
  12. 12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia
  13. 13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia
  14. 14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia
  15. 15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia
  16. 16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia
  17. 17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia
  18. 18. MeasurementMeasure, Review, Revise• Analytics• A/B Test• Evaluate ROI @raywalia
  19. 19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia
  20. 20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia
  21. 21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia
  22. 22. Measurementfashionlab Analytics for Retailers• In-Store Activity• A/B Test Product Pricing• Add On Recom vs. Actual Sales @raywalia
  23. 23. Questions? @raywaliarayw@fashionlabmedia.com
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