giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus

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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovation

giffgaff's Emma Jenkins' presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovation

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giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus Presentation Transcript

  • infectious content Emma Jenkins – CMO giffgaff
  • so why do giffgaff members go to extraordinary lengths to support our business and help it grow?
  • because they care
  • Infectious content: move people Your content has to in some way
  • A definition
  • Not this
  • but this type of infectious Source: buzzfeed via huffingtonpost.com
  • content that moves people such that they (re) act
  • different content for different audiences… well that sounds familiar yes but not like it has been done to date
  • Reach? Engagement? Infectious? absolutely
  • This is the a footer text example
  • This is the a footer text example
  • Infectious content: content is for the consumer first and your brand second
  • Contentious? (let’s not forget who’s paying for all this…)
  • content that makes your consumers, customers, members proud
  • Infectious content every touchpoint you have is content
  • everything
  • every single email, service update, webpage, display ad, text & error message…
  • so let’s put the consumer first and make content that moves them. then we’re in with a chance of infectious content.