Wind Power Opportunities in LatinAmericaSeminar with MerinovaVaasa February 14th 2013Matti Landin, Finpro Brazil
Contents       • Introduction to Latin America       • Wind Power           • In Brazil           • In Mexico           • ...
Latin America as a market areaFinpro Americas
Basic economic dataPopulation*            Millions of        GDP (PPP)*             USD              GDP per capita*   USD...
Myths and Facts about Latin America                                                                                 Only t...
Finnish Business in Latin America in 2013•   Economical growth considerably higher than in the USA or in EU.•   Very impor...
Finpro             •    Finpro is a globally operating expert organization                  which helps Finnish companies ...
Finpro presence in Americas             Finpro Mexico also covers currently             Colombia, Peru, Ecuador, Bolivia, ...
Finpro supports Finnish companies in all              stages of internationalization Planning               Planning      ...
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Wind power opportunities in latin america

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Wind power opportunities in latin america

  1. 1. Wind Power Opportunities in LatinAmericaSeminar with MerinovaVaasa February 14th 2013Matti Landin, Finpro Brazil
  2. 2. Contents • Introduction to Latin America • Wind Power • In Brazil • In Mexico • In Argentina, Uruguay, Chile, Peru and Colombia © Finpro 2Source: *CIA World Factbook** World Bank Doing Business 2011 study
  3. 3. Latin America as a market areaFinpro Americas
  4. 4. Basic economic dataPopulation* Millions of GDP (PPP)* USD GDP per capita* USD / habitants personBrazil 205 Brazil 2,282 trillion Argentina 17,400Mexico 112 Mexico 1,657 trillion Chile 16,100Colombia 45 Argentina 709 billion Uruguay 15,400Argentina 42 Colombia 470 billion Mexico 15,100Peru 29 Peru 299 billion Brazil 11,600Chile 17 Chile 281 billion Colombia 10,100Uruguay 3 Uruguay 52 billion Peru 10,000GDP growth rate* % in 2011 Inflation 2011* % Ease of doing Rank business**Argentina 8,0 Argentina 22 (2010) Chile 39 / 183Chile 6,5 Uruguay 7,8 Peru 41 / 183Peru 6,2 Brazil 6,5 Colombia 42 / 183Uruguay 6,0 Colombia 3,7 Mexico 53 / 183Colombia 5,7 Mexico 3,5 Uruguay 90 / 183Mexico 3,5 Chile 3,3 Argentina 113 / 183Brazil 2,7 Peru 3,0 Brazil 126 / 183 © Finpro 4Source: *CIA World Factbook** World Bank Doing Business 2011 study
  5. 5. Myths and Facts about Latin America Only two main languages, Spanish Difficult to find and Portuguese, a partner… 1,100 Billion€ English widely turnover spoken ASIA is the 6th and 11th Networking… only center economiesI don’t have time of the global in the for that business now world TODAY THE 3,6 billion REALITY IS € turnover Too difficult market DIFFERENT 20 000 - too much bureaucracy.. employees FOR THE FINNISH COMPANIES 220 M€ imports Mañana … Poor countries Culture similar things will be never done to Europe © Finpro
  6. 6. Finnish Business in Latin America in 2013• Economical growth considerably higher than in the USA or in EU.• Very important market of Finnish technology for Forest Industry, Mining, Telecom and Energy sectors. For example top mining technology companies get 15-25 % of their turnover from Latin America.• Market potential for competitive niche suppliers of almost any sector and any size• Over 100 subsidiaries of Finnish companies established in LA, employing approximately 30,000 persons and invoicing more than 5 Billion EUR per year• Some 500 Finnish companies are exporting to LA countries• Improving but partly still challenging business environment• Mexico and Chile have Free Trade Agreements with the EU (no import Duties). Colombia and Peru already finalized negotiations. Central America is negotiating
  7. 7. Finpro • Finpro is a globally operating expert organization which helps Finnish companies to international success. • Today Finpro has over 350 professionals working in 66 offices in more than 40 countries. • Finpro’s consultants completed 1139 assignments in 2010. • Finpro’s service offering is a unique combination of strong industry sector and target market knowledge, foresight and expertise in the internationalization process. Finpro was founded by Finnish companies in 1919 and now has 550 members: Finnish companies, the Confederation of Finnish Industries, the Federation of Finnish Enterprises and the Federation of Finnish Technology Industries. As a public-private partner, Finpro belongs to the Ministry of Employment and the Economy Group and works closely with other operators in Finnish innovation ecosystem such as ELY-centers, Tekes and the Ministry for Foreign Affairs.18/02/2013 © Finpro 8
  8. 8. Finpro presence in Americas Finpro Mexico also covers currently Colombia, Peru, Ecuador, Bolivia, Toronto Central America, Venezuela and the Caribbean Islands Santa Clara Stamford Uruguay is covered from Argentina Houston Mexico City Finpro will still strengthen the presence in the region due to the demand of the Bogotá Finnish companies and during 2012 two new project offices are planned to be opened: Bogotá, Colombia and Lima Lima, Peru Rio de Janeiro Sao Paolo Santiago de Chile Buenos Aires18/02/2013 © Finpro 9
  9. 9. Finpro supports Finnish companies in all stages of internationalization Planning Planning Establishing a Improving International Growth Market Entry Presence Market Position International Entry Options Partner Search Sales Accelerator Growth Plan Test Drive Sales Channel Direct Sales Market Monitor Development Right Markets Establishing Acquisition Company Candidate Search Supplier Evaluation Trend Pulse Export Partner Groups18/02/2013 © Finpro 10

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