Sanoma Learning –                   at the forefront of                   transformation                   Future Learning...
Leading player in Europe#1 or #2 in markets where present• Total market for K-12       Market: Sweden                     ...
Transformation of learning industry still ininfancy – window of opportunity is openGlobal textbook revenue by product type...
Widening the revenue pool offers majorgrowth opportunitiesTotal educational budget for thecountries where we are present  ...
The change will come ...                           Copyright © Sanoma Learning | Jyri Ahti   5 September 2012   5
Finnish edge: keep the customer need infocus                   Pupils                                                  Par...
Expanded value propositionMore embedded in our customers’ processes        Teachers need support                          ...
Building blocks of a teaching solution             From…               … towards   For        Teacher’s               Teac...
Enablingbetter results!
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Sanoma learning feel the pulse

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Seminar material from 6.9.2012 Feel the Pulse - Global insight into booming education market. Jyri Ahti, CSO Sanoma Learning. Future Learning Finland.

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Sanoma learning feel the pulse

  1. 1. Sanoma Learning – at the forefront of transformation Future Learning Finland Jyri Ahti CSO Sanoma LearningCopyright © Sanoma Learning | Jyri Ahti 5 September 2012 1
  2. 2. Leading player in Europe#1 or #2 in markets where present• Total market for K-12 Market: Sweden Market: Finland learning materials in our Market Position: #2 Market Position: #1 Sales: approx. EUR 20 m Sales: approx. EUR 50 m operating countries FTEs: approx. 60 FTEs: approx. 210 Size of market: approx. EUR 80 m Size of market: approx. EUR 90 m approx. EUR 750 million• Sanoma in the forefront of digital transformation Market: Netherlands Market Position: #2 Market: Poland Market Position: #1• Total learning sales of Sales: approx. EUR 80 m Sales: approx. EUR 60 m FTEs: approx. 240 FTEs: approx. 620 Sanoma learning ca 300 Size of market: approx. EUR 300 m Size of market: approx. EUR 140 m m€• Total ca 1.700 FTEs Market: Global Market Position: one of the leading player in e-learning Sales: approx. EUR 10 m FTEs: approx. 290 Market: Belgium Market: Hungary Market Position: #1 Market Position: #1 Sales: approx. EUR 30 m Sales: approx. EUR 20 m FTEs: approx.110 FTEs: approx. 225 Size of market: Size of market: approx. EUR 50 m approx. EUR 100 m Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 2
  3. 3. Transformation of learning industry still ininfancy – window of opportunity is openGlobal textbook revenue by product type30,000 USD million Sanoma learning25,000 Pro forma net sales by type of sales20,00015,00010,000 Services 5,000 4% 0,000 2009 2010 2011 2012 2013 2014 Print textbook content Digital textbook content Print Whole course solutions 56 %Global education textbook marketplace Hybridby format 24 % 2012 Pure digital 2020 16 % 0% 20 % 40 % 60 % 80 % 100 % Print textbook content Digital textbook content Whole course solutions Source: Outsell Analysis Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 3
  4. 4. Widening the revenue pool offers majorgrowth opportunitiesTotal educational budget for thecountries where we are present This part of the educational budget will hardly Learning materials grow because 1% or approx. EUR 0.75 billion • Commoditization of contentAddressable • Demographic development Variable expenses (e.g. platforms, development, training, school … but there is potential organic growth by management) • being in the forefront of digital transformation 24% or approx. EUR 18 billion and well positioned to create value through new learning solutions and services Total spending on education, 2009Non-addressable EUR million Total Fixed % of Learning % of Variable % of total materials total expenses total Country Fixed (salaries) Belgium 13,000 11,200 86% 100 0.8% 1,700 13% 75% or approx. EUR 56 billion Hungary 4,700 3,700 78% 50 1.1% 1,000 21% Netherlands 20,000 16,400 82% 300 1.5% 3,300 17% Poland 19,000 12,800 67% 135 0.7% 6,200 32% Finland 6,100 3,900 64% 85 1.4% 2,100 35% Sweden 11,800 8,000 68% 80 0.7% 3,700 31% Total 74,500 55,800 75% 750 1% 17,900 24% Source: Eurostat and OECD. Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 4
  5. 5. The change will come ... Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 5
  6. 6. Finnish edge: keep the customer need infocus Pupils Parents • Reach their learning goals • Can be sure that their and pass their exams children are not left behind • Receive teaching that in their studies matches their skills and • Can be sure that the abilities individual learning needs • Are engaged during the of their children are met course and motivated to continue their studies Teachers Headmasters • Achieve teaching results in • See their teachers reach an efficient way their teaching targets • Can focus their time on 1- • Can attract more pupils to on-1 teaching their schools • Are less stressed and • Manage the school in an burdened by other tasks efficient way than teaching Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 6
  7. 7. Expanded value propositionMore embedded in our customers’ processes Teachers need support Test & Assess in the teaching process Theory Prepare Practice CoachParents need tutoring Headmasters need tools for their kids Evaluate for school management Plan school outcomes year Learning Manage Outcomes operations Follow Manage data and reports Evaluate & choose Manage human resources Identify need Manage financials Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 7
  8. 8. Building blocks of a teaching solution From… … towards For Teacher’s Teacher in control dashboard Multi-platformteachers manual Management, teacher planning, class admin, offering where reports, analytics, communication with customer pupils/parents chooses which one to use, including Teacher training • Print • OnlineFor pupils Textbooks & Personalised Homework Testing • Mobile workbooks learning module module tablets module • Interactive White Board Enabler: Learning platforms Subscription: x €/pupil, depending on number of services Copyright © Sanoma Learning | Jyri Ahti 5 September 2012 8
  9. 9. Enablingbetter results!

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