Finpro Insight onHealth and Wellbeing        Health and Wellbeing sector trends, opportunities            and potential ma...
Introduction                                                                                    TREND 1                   ...
TREND 1Data Revolution and Committed patientNew information technology allows existing care processesto be re-engineered a...
TREND 1Data Revolution and Committed patientOPPORTUNITIES                                                               Ma...
TREND 2Increased Health awarenessPeople are now better informed about health issues and accepttheir own responsibilities. ...
TREND 2Increased Health awarenessOPPORTUNITIESIllness prevention has a long history in Finland and Finns havedeveloped man...
TREND 3Integrated Managed CareIntegrated Managed Care is a seamless combin tion of inpatientand outpatient care. Patients ...
TREND 3Integrated Managed CareOPPORTUNITIES                                                               MarketsAdvanced ...
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Finpro Insight Health and Wellbeing

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Health and Wellbeing Industry trends, opportunities and potential markets for Finnish companies.

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Finpro Insight Health and Wellbeing

  1. 1. Finpro Insight onHealth and Wellbeing Health and Wellbeing sector trends, opportunities and potential markets for Finnish companies
  2. 2. Introduction TREND 1 Data Revolution and Committed patientThe global Healthcare market is expected to grow at an annual People want to invest in their own wellbeing more than everrate of 6%. This means that it will be worth USD 20.2 trillion before. There is global demand for technical solutions which haveby 2030.* Drivers of market growth are common world-wide: been designed for the Health and Wellbeing sector and enabledevelopments in information technology, ageing societies and even better services with higher quality.people’s increasing interest in their own wellbeing. TREND 2Several trends are impacting the global health and wellbeingindustry. Three of them, Finpro has identified potential marketsin which the impact will be the most significant, offering Finnish Increased Health awarenesscompanies who operate in the Health and Wellbeing sector greatopportunities: People now take an active interest in their own health on a daily basis. All over the world, they are searching for better healthcare, wellbeing and long lives – and not only with the help of medicine. TREND 3 Integrated Managed Care Humans are made to be on the move throughout our lives. No elderly person want to be institutionalized. When you are in need of care, it should be delivered at home.* Source: : Roland Berger Study„ Weltweite Gesundheitswirtschaft“ 2011 Learn more about Finpro Insight on the Health and Wellbeing industry on the following pages! © Finpro
  3. 3. TREND 1Data Revolution and Committed patientNew information technology allows existing care processesto be re-engineered and care roles to be redefined. Patientswill become more active in both their treatment and caremanagement. The use of social media in healthcare is part ofthis trend. In this new situation, there will be just-in-time accessto health information even when we are far from home, and wewill also have user-friendly, affordable data management tools.Data revolution:• Electronic patient files• Real-time data• Electronic guidelines• Portals for physicians   DRIVERS-> All these will result in better healthcare services and improved standards of care • Increasing healthcare costs • Skilled resources in short supply and unequally distributed • Technical progress (not only in information technology) will beCommitted Patient a primary factor in generating new opportunities to redesign care processes• Patient participation• Patient connectivity• Mobile Health applications• Personal Health records-> Patients will become partners in their treatment © Finpro
  4. 4. TREND 1Data Revolution and Committed patientOPPORTUNITIES MarketsFinland started developing solutions for data sharing and the Geographical distribution: opportunities in many regions, withefficient management of care resources for both professionals Asia, Europe and the US being the most important.and patients before other nations. eHealth and Mobile Healthsolutions, for example, have already been used in Finland formany years. New technological solutions can be used withpatients suffering from chronic or lifestyle diseases such as TypeII diabetes. Illnesses of this type require long-term interventionand patients must be motivated to become active partners intheir treatment. As keeping patients motivated depends on Interesting examplescontinuing communication and contact, opportunities will arise • Healthcare IT market is expected to reachfor digital technologies such as video conferencing services. USD 162 billion by 2015. Source: http://www. emrthoughts.com • The UK’s National Health Service (NHS) treats more than three million people each week in all settings. Spending over GBP 4.6 billion on consumables alone, it is a major customer for health products and services in Europe. Source: NHS © Finpro
  5. 5. TREND 2Increased Health awarenessPeople are now better informed about health issues and accepttheir own responsibilities. In one way or another, they no longeraccept potentially unhealthy lifestyles and are open to new typesof tools, services and forms of nutrition that will help them stayfit and healthy.• People also seek “wellness” outside traditional medical settings, for example through travel, by taking spa treatments and physiotherapy• Levels of physical activity and recreational training are increasing• Consumption of functional foods and healthy types of food is increasing• Health portals and health applications are widely available and used-> This means that consumers are acting as their own health managers DRIVERS • Access to more information, services and tools increases people’s awareness of their current health status • Striving for wellbeing and healthcare with and without medicine © Finpro
  6. 6. TREND 2Increased Health awarenessOPPORTUNITIESIllness prevention has a long history in Finland and Finns havedeveloped many solutions in this field. This has resulted in,among other things, the development of research-based devicesfor measuring and monitoring human physiology, functionalfoods, and even new forms of exercise such as Nordic walking.We are therefore pioneers in this field, and this knowledge cannow be localized for new cultures and new markets. Markets Specific opportunities for Finnish companies can be found in Europe, the US, China and South-East Asia Source: Paul Zane Pilzer; The Next Trillion Dollar Industry © Finpro
  7. 7. TREND 3Integrated Managed CareIntegrated Managed Care is a seamless combin tion of inpatientand outpatient care. Patients do not want to stay in a carefacility any longer than absolutely necessary, and hospitalizationhas turned out to be quite costly for society. The point of carewill therefore be moved closer to each person’s home. Forexample, seniors prefer solutions, services and equipment thathelp them continue to live at home as long as possible. Thisbenefits all stakeholders. DRIVERS • Ageing societies world-wide • When relatively wealthy “Baby boomers” reach pension age, they are interested in downshifting and will invest more to achieve it. • Lifestyle-related diseases and chronic disease management: - Cardiovascular disease, diabetes, cancer, dementia - Chronic diseases account for more than 60% of all healthcare spending globally © Finpro
  8. 8. TREND 3Integrated Managed CareOPPORTUNITIES MarketsAdvanced rehabilitation devices and special services for different Opportunities in the Integrated Managed Care sector are global.age groups are enabling people to recover from life-changinghealth events and remain independent. Technical aids whichcompensate for disfunctionalities and even items of specially-designed furniture for homes have good potential. Security and Interesting examplescommunications tools and equipment designed for seniors, aswell as home-based concepts that utilize artificial intelligence, • The sheer size of the silver market inare in demand. Asia supports a positive outlook for business. The number is set to grow to the remarkable figure of 1.2 billion by 2050 – an increase of 400%. Asia will then account for over 63% of the world’s total senior; population. Source: http://www.simtech.a-star.edu.sg/ TechnicalReports/STR_V9_N4_CD_ Version/STR_V9_N4_11_PID.pdf Source: Frost & Sullivan, Future of Healthcare © Finpro
  9. 9. www.finpro.fi

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